What 6 things can you do to make your copywriting go viral?

Jonah Berger, a marketing professor at Wharton School in the United States, wrote a book called "Crazy Communication" and proposed six core factors that lead to crazy communication. They are:

First, social currency. If sharing certain content can make others feel that they are excellent and unique, then this content is like "currency" and buys back others' admiration for you.

Second, incentives. Sometimes you hear a song and suddenly think of your first girlfriend. This song is the "trigger" that makes you think of her.

If you want your content to be spread more, you should associate your content with common things, such as "weekends, rainy days, mornings", etc., and let them become your triggers.

Third, emotion. Jonah said there are five strong emotions, "surprise, excitement, humor, anger, and anxiety," that are most likely to trigger retweets.

Fourth, openness. People like to imitate. If you want your articles or activities to go viral, you need to be seen by more people.

Fifth, practical value. In the Internet age, health and education articles are among the most frequently forwarded articles because of their practical value.

Sixth, story. In 2017, a China Merchants Bank video called "No matter how big the world is, it is no bigger than a plate of scrambled eggs with tomatoes" went viral on WeChat Moments. Many people were moved and cried after watching the video.

I specifically interviewed the person in charge of China Merchants Bank. He said that this video was only released to more than 400,000 users, but in the end it received more than 100 million views. That’s the power of a good story.

If you want to grow private domain traffic in the long term, you still need to rely on explosive hot topics and good content that can be widely spread to win the media.

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