In the highly competitive and cruel electronics market, today's high-priced hot favorite is likely to be reduced to a low-priced obsolete flower in just a few months, which is a market law that no one can change. Talking about how Samsung to maintain high profits, Samsung CEO Yin Zhonglong made a vivid analogy: the new product is like sashimi, to take advantage of the freshness of the quick sale, or wait until it becomes a "dry fish and chips", it will be difficult to get rid of it.
The so-called "sashimi" theory refers to the fact that once you catch a fish, you have to sell it at a high price to a first-rate luxury restaurant within the first hour, and if it is unfortunately difficult to get rid of it, you can only sell it to a second-rate restaurant at half the price on the second day, and then, on the third day, you can only sell it at 1/4 of the price of the original fish. After that, the fish is worthless as "dried fish fillets". Once the fresh fish is caught, the price falls by half every day, and the development and marketing of electronic products, is the same reason.
Therefore, one of the rules of survival in the electronics market is to bring the most advanced products to market and put them on the retail shelves before competition begins. That way, you can earn the high prices that come from the extra time difference. As long as you can shorten the product development and time-to-market cycle, you will be profitable. In the marketplace, being as little as 2 months late is no competitive advantage at all.
No electronics maker does this better than Samsung. Soldiers are quick, and Samsung's products are always fresh sashimi in the market. In the global high-end electronics market, Samsung continues to take the lead in launching a variety of advantageous products: high-end cell phones, wide-screen rear-projection color TVs, memory chips, digital camcorders, digital cameras, each time the competitors were caught by surprise, and earn the most expensive profits by virtue of their own time advantage.
What Samsung has done is a miracle, given that six years ago it was in the midst of a serious financial crisis and was a low-end brand of color TVs and air conditioners. In a recent interview with BusinessWeek in Seoul, Yoon Jong-ryong detailed the process of transforming Samsung, which he took over in 1997, half a year before the outbreak of the Asian financial crisis.
Sashimi (called "sashimi" in Japanese) is the most representative and distinctive
colorful food in Japanese cuisine. Before the Edo period, sashimi was mainly made from sea bream, turbot, plaice, and sea bass, all of which had white flesh. After the Meiji period, tuna with reddish flesh and bonito became the best ingredients for sashimi. Nowadays, shellfish and lobster are sliced into thin slices, which are also called "sashimi". Fugu (blowfish) is one of the best sashimi.