SUMCL mainly uses the Internet as a new channel, aiming at the white-collar workers who grew up with the Internet in the 1970s, 1980s and 1990s. Using e-commerce channels, it avoids the expenses of store transfer, store rental, utilities, a large number of personnel salaries, regional publicity expenses, a large number of taxes, etc., and realizes real low-cost operation. Because it saves a lot of expenses, it can make the price of products very low, but it can buy high-quality products, which makes the majority of tea lovers feel very excited.

SUMCL is positioned as "the first fashionable tea in China and the first office tea in China", providing exclusive tea bags for urban white-collar workers and young people, which are different from ordinary tea bags at present. SUMCL's unique tea bag provides the most perfect way to make tea in the world, allowing you to enjoy the healthiest tea products and the most charming and tasteful tea bag in China. SUMCL is a new concept tea bag that can reflect the characteristics of China, with distinct personality and strong urban modernity.