The anchors of major e-commerce platforms have tried their best to explain and share their experiences, and the comments of fans have also attracted many consumers to place orders through live broadcast. At present, online live shopping is becoming more and more popular, but it also hides some consumption traps.

According to the survey and statistics of China Consumers Association, the "slot points" of consumer complaints mainly include: the live broadcast merchants failed to fully fulfill their licensing information disclosure obligations; Some anchors are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; Product quality is wrong, peddling "three noes" products, fake and shoddy goods, etc. ;

Live broadcast of fan data, sales brush fraud "killing chickens"; The anchor leads consumers to a third party, and the platform has poor credit qualification or induces consumers to trade privately; Some goods are not guaranteed after sale, so it is difficult for consumers to enjoy the right of "three guarantees".

China Consumers Association reminds consumers to do their homework in advance and not to be misled by various "fake offers" traps. Consumers are advised not to believe in the advertisements such as "special price", "clearance price" and "lowest price of the whole network".

Before buying goods, you should shop around, first understand the approximate market price of the goods, and then evaluate whether there are actual discounts in the promotion activities of the merchants, and be alert to price traps such as "falling in the morning and rising early" to avoid impulsive consumption due to the temptation of false promotion.

Second, preferential activities

The red envelope activity has always been a common means for major e-commerce platforms to attract users and increase sales. Sometimes these red envelope activities seem to be a lot of discounts, but they are actually very tasteless.

Some consumers reported that they participated in the red envelope grabbing activity on an online shopping platform. A * * * grabbed more than 900 red envelopes, and the actual discount amount was less than 10 yuan, which took a lot of energy, and finally it was a sense of loss. Some merchants attract consumers to place orders with attractive propaganda words such as "limited time to snap up", "explosive seconds kill" and "huge sale", which is actually a routine of "rising first and then falling";

Other preferential activities may set a certain "threshold" in terms of consumption period, commodity category and consumption amount. If consumers can't reach these thresholds, they can't enjoy the discount. During the big promotion activities such as "Double 1 1", some platforms and merchants promoted in the name of promotion activities, ostensibly to benefit consumers, but actually to clear their positions and even promote their inferior products at low prices.

Once consumers can't resist temptation, they are easily deceived and lead to consumer disputes. China Consumers Association reminds: In the face of all kinds of promotions and preferential advertisements, consumers should first remain rational, establish a sense of scientific consumption and rational consumption, buy goods according to their own or family's actual needs, and don't be carried away by various promotional activities of merchants.

In the face of the big promotion of "clearing inventory", consumers had better clean up their "inventory" first, and maybe they are still hoarding the goods bought in the last big promotion. Therefore, consumers are advised to buy what they need and never waste energy and money on what they don't need.

Third, increase after-sales service.

Some merchants attach importance to sales and despise after-sales service, such as failing to fulfill the seven-day unreasonable return rule, not providing consumers with shopping invoices, not answering after-sales calls in name, asking consumers to identify goods with obvious quality problems, failing to fulfill the "three guarantees" obligation, and delaying the processing of consumer return or refund requests.

In order to impact sales, some merchants falsely bid for inventory, and some merchants launch low-priced promotional activities such as "spike" and "auction" to attract a large number of consumers to place orders. After that, the merchant either delayed the delivery and waited for the consumer to cancel the order voluntarily, or unilaterally forced "order cutting" on the pretext of "abnormal order", "out of stock" and "system error", because the consumer placed a large number of orders.

If the merchants do not handle it properly, it will easily lead to group consumption disputes. China Consumers Association reminds that businesses with complete qualifications and high reputation have relatively standardized business practices and high product quality and after-sales service.

Consumers must not log on to strange websites or click on unknown links for trading just because the price is cheap, and don't add strangers' WeChat and QQ for private trading at will to avoid being deceived. Consumers should pay attention to obtaining and saving shopping vouchers and corresponding business commitments. If they shop online, they should also keep order information and shopping chat records as evidence of rights protection.

When there is a consumer dispute, you can communicate with merchants and platforms first. If no agreement can be reached, you can complain to 123 15 or the consumers' association, or you can safeguard your legitimate rights and interests by submitting arbitration to an arbitration institution or bringing a lawsuit to a people's court.

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Social assessment

Under the background of increasing downward pressure on the current economy, the surging passenger flow and extremely huge one-day turnover of the "Double Eleven" shopping carnival show the people's strong consumption will and high consumption capacity, which is undoubtedly a positive signal to stimulate domestic demand. The contrarian "blowout" of e-commerce demand reveals the great potential of online consumption in China, which is a confrontation between traditional retail formats and new retail formats.

Ma Yun, CEO of Alibaba Group, believes that the "Double Eleven" shopping carnival is a signal of China's economic transformation and a contest between the new marketing model and the traditional marketing model. Analysts said that with the successful breakthrough of 654.38+0 billion nodes, the retail format in China is "undergoing fundamental changes"-online trading has become one of the supplementary channels for the retail industry.