Template for a sample dessert store business plan

Summary of the plan :

1. We need to open a dessert store that focuses on all kinds of desserts. The desserts in this dessert store will be loved by the market.

2. These desserts are aimed at customers of all ages, from children to the elderly will love a variety of new desserts.

3, in the current dessert industry, there are a lot of desserts, but are generally facing the customer base are young women, the lack of a class of dessert stores to face the entire population, and the general dessert store in the desserts are almost the same, very few new ideas. So there are few dessert stores of this type in the market.

4, I currently have the capital is its own dessert industry has a very in-depth understanding and knowledge, and know how to develop new desserts and attract more customers. Secondly, we can recruit professionals to develop desserts for rational research and development.

5, a new dessert launched, will naturally attract a certain customer base, and then slowly develop a variety of new desserts, from less to more, to make more and more belong to the store features desserts, in the dessert industry to make their own characteristics.

Description of the business

We are entering the dessert industry. The target customers are the general public. There is a misconception that women love sweets more than men, which is actually a mistake. In fact, there is no gender difference in taste preferences, and many men also love desserts. Many young women tend to regard sweets as a beast in order to stay slim or to lose weight. And today's consumers are becoming more and more sensible. So the target customers of the dessert store is not just young women, but for all status, all tastes, all ages of customers, mass business.

First to sell the products already existed mainly in the first bucket of gold, when the recruitment of researchers to develop new types of desserts, the creation of the store features.

Product Description

Our dessert store business scope for the Chinese and Western desserts. Varieties include Hong Kong fruit desserts, sago, double skin milk, sesame paste, bean flower, cold noodles, herbal tea, ice cream, ice cream cookies, ice cream, ice cream, ice cream, ice cream, ice cream, jelly (dew), flavored dairy products, tortoise jelly, ice cream, ice cream, ice cream, sugar water, congee, fruit juices, pudding, medicinal dietary tonic stews, traditional Chinese snacks, and so on.

Raw materials professional, rest assured more

The dessert store with well-known brands of drinking water, dairy products and other raw materials of regional suppliers to establish cooperative relations, in the dessert store in the ordering area and all kinds of promotional materials on the logo. From the point of view of the trustworthiness of the raw material suppliers, it gives customers a feeling that food safety can be guaranteed.

Variety, more choices

Many people are difficult to taste. Dessert store to make dessert flavors as much as possible to adapt to all age levels, all kinds of taste. The introduction of many styles of desserts available for all types of customers to choose.

Comprehensive nutrition, health more

Dessert store business varieties in addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicinal tonic stew class, herbal tea, turtle jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effects, indications, etc., so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for young ladies who love beauty. Eating desserts and maintaining a good figure is not only not a conflict, but also through the dietary supplement to nourish the face.

Service standardization, more satisfaction

Dessert store employees are divided into management, dessert processing and production, ordering and cashier, store cleaning four categories. Separately with uniform clothing for operation and service. Employees require professional skills, services, unified use of Mandarin, the establishment of rigorous service management standards and complaint return mechanism, and strict supervision and management.

Market Description

The market for dessert stores is very large, and people of all ages will love it, and now there are few dessert stores on the market that are systematically managed and have a novelty, and this dessert store makes up for this gap.

Location and equipment

As long as the location of the people can be. It is best to be located in the business district, near the large market, next to the movie theater, industrial area dormitory group, office buildings, etc..

The most basic thing to do is to make it clean and bright, with clear windows. With a large amount of money to decorate the store is absolutely not necessary, customers eat dessert, rarely concerned about the luxury of the facade, they are more concerned about the taste of food, nutrition and health. As long as the quality of desserts, store neat and beautiful, there is no worry about no business. Dessert store than other small stores should pay more attention to the purchase of elegant dishes, so that customers look at the tableware to produce a comfortable feeling that the store is tasteful enough, it is worthwhile to hold the field again.

The store should be set up to accommodate fifteen tables and chairs, an area of about 10 square meters or more.

Competition

We understand the size of the coffee shop, Western-style casual restaurant, found that although most of them are also operating a certain variety of desserts, but the variety is not complete, the content is not professional. So in the dessert this project has not been able to form a systematic, standardized industry atmosphere. But still, because consumers have formed in the mind of the brand dependence, was diverted a large number of customers.

It is because of the confusion of the current market, giving us a ray of hope, our service aims to overcome the difficulties described above, to meet the needs of the target consumers, can quickly cut into this market, we are ahead of our peers in the business philosophy can support the sky belongs to us. After analysis, we can wash and integrate the work of this more chaotic market. Dessert store specializing in desserts, adhere to the brand differentiation humane operation. With the silent penetration method, establish and expand visibility and reputation, to attract more customers with their own characteristics.

Management

Personnel

Dessert store each employee must be a professional, including ordering cashiers and store cleaning staff, including each person must be strictly trained to ensure that the normal work of the standardized operation. Management personnel set up personnel management and business management personnel, each 2, requires undergraduate education, excellent professional quality and have good practical ability; dessert processing and production staff set up 2 formulators, processing operators 6, requires college education, excellent professional quality and have good practical ability; ordering the cash register and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate.

Management Ideas

The premise of excellent scientific management is to determine and implement the correct advanced management ideas. We will adopt a people-oriented, valuing the spirit of teamwork management ideas. Emphasis on personal development, respect for personal values, the functional departments coordinate and cooperate with each other to seek the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.

Management Concept

(1) Respect for the independent personality of the restaurant staff

(2) The lower management level: the upper level of the lower level of the planning and management, the lower level should be subordinate to the upper level of the 'work of the guidance, and try to complete the tasks issued by the upper level.

(3) Mutual supervision: management supervises the work of employees, while employees can also give their opinions or insights to their superiors.

(4) to create a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve work enthusiasm.

(5) fair treatment, equal treatment, each to the best of his ability to play talent.