First of all, market research is necessary and primary. Market research of beer agents is very important. You should carefully investigate the beer taste and consumption level of the local people you want to act as an agent, and choose the appropriate beer brand according to the survey results. Second, product quality. Through the first step, you are sure to find the right beer brand. Of course, there must be more than one suitable beer brand. At this time, the quality of products should be the primary consideration. This requires you to fully understand the quality of the beer you want to represent through information channels such as internet, publications and experts, mainly to know whether he has his own factory, brand awareness and product reputation in the market, consumer loyalty and so on. Third, the issue of funds. This includes cost issues and revolving funds. Cost problems mainly include sales team expenses, warehouse expenses, transportation expenses, inspection tax, etc. Liquidity is relatively simple, that is to say, there should be enough liquidity before being a beer agent to facilitate operation. Fourth, talk about cooperation. What should be noted here are: market support, advertising support, whether to grant exclusive agency, good after-sales service and promotional gifts's all-round support policy. After understanding this, we can discuss cooperation business. Fifth, the contract is signed. This is a very cautious question. This requires the agent to have a thorough understanding of relevant laws. The scope of formal international sales agency agreement mainly includes the basic and principled provisions such as the duties of the agent, the claim and payment of commission, the claim and modification of the contract, the lien, the application of law, etc. The quality of the relevant products is generally stipulated in the additional terms. As a beer agent, these contents should be thoroughly and thoroughly understood.