Health care products, tea drinks, etc., the channel must be different; for example, super and pharmacy channels, you need to analyze that side is easier

Two, investment promotion personnel investment in childish disease.

1, investment in the process of the most stupid four words:

and dealers meet to say the above four words, can only mean that you know nothing about the market, you do not have a professional to study the market, no professional market analysis and demonstration of investment, the first feeling of dealers is that you want to circle the penny, you're fooling them.

2, investment in contact with customers in the childish performance

1) ignore the process, eager to sell,

First sell yourself, establish trust, marketers only first to sell themselves, establish a good environment and trust in order to complete the first step of product marketing.

2) only depicting flowers, the moon, beautiful blueprints, storytelling, ignoring the objective problems and issues, so that people can not see, can not touch, like monkeys fishing for the moon, it will give people a feeling of being fooled. Do not pay attention to the details, businessmen are human, small smart hard to game big wisdom.

3) The lack of focus in the negotiations, can not catch the key points. To learn to listen, give yourself a time to think, but also to understand each other's intentions time, to seize the key points to convince each other, not to make the negotiations into a deadlock. Let the other side follow your thoughts, from your expression of hope.

3, the childishness of the selected dealers: the traditional investment thinking that the selection of dealers to door-to-door, which is definitely a poor man's thinking, a loser mentality. If we think that the big brands should choose a big dealer, small brands choose a small dealer, then there will be herding children's offspring for generations is a sheep herding children, the poor will always be poor. Imagine, the strength and ability of the small brand itself is relatively weak, if in accordance with the inertia of thinking is also looking for the strength and ability to find a relatively weak small dealers, how can there be an explosive growth of the enterprise? We believe that investment selection of customers must learn to evening big money, small brands to dare to find big customers, not big customers do not recognize small brands, because big customers do not recognize the degree of confidence in our small brands.

Three, the new market environment, the success of investment

If, in a market successfully recruited, and can successfully continue to operate the market, inseparable from the business philosophy, marketing model, then, more inseparable from the enterprise's partners - dealers, so the choice of dealers on the importance of.

1, the human way 1) self-confidence. Believe in yourself, half the success, no matter how high the threshold of the customer? As long as it is determined to be their target customers, we must move forward, firm beliefs, and turn him into a prospective customer.

2) To have a keen insight, with the heart to discern each of the information found and the problem, the problem into the market development of a kind of opportunity.

3) The ability to understand and grasp the environment.

4) The amount of specialized knowledge and information gathered.

5) The ability to transform resources

6) Infectiousness and appeal. Merchants are like matches, customers are like candles, to dare to burn themselves in order to ignite customers.

2, the way the market argument

1) professional market research. Professional market research, is to make investment work out of the following several misunderstandings. First, the treatment of market problems. All markets have problems, problems, but the biggest problem in investment is that we are full of problems. If the market every problem, every competitor is in front of, to solve, analyze, then, this market research conclusions is unable to do.

The second is to treat the market opportunity. Sales staff familiar with the story of the isolated island selling shoes, are not wearing shoes, so shoes can not be sold, no opportunity? In reality, we always have the desire to innovate, the lack of innovative action, can not be innovative thinking into the market resources of the enterprise. Complaints **** sex of the product is too common, personality of the product is too alternative, then there is no alternative to imitate, follow up how to talk about market opportunities? Third, what is the nature of the market. Only see the appearance of the market, do not think and can not grasp the essence of the market, blindly under the conclusion of the research, and ultimately the attribution error.

3, investment implementation

The first step is the details of each research to make an objective, real, detailed "market research report"; the second step is the market segmentation, channel segmentation, product segmentation, promotion stage segmentation to make the feasibility of the "market operation planning"; the third step of the target customers to visit the complete investigation and visit, through the "business district and the target customer inspection report", the business district and the selected business district and the target customer inspection report.

The third step is the complete inspection and visit to the target customers, through the "Business District and Target Customers Inspection Report", the business district and the selected target customers, planned, divided into primary and secondary, divided into the time of the strategic visit and negotiation.

All in all, as a business marketing personnel to really succeed in recruiting dealers, the most important thing is to market the opportunity to market around the demand, and to do this, in the new situation environment, not just let the dealer to earn short-term money, more dealers demand is to learn a way to make money, so the marketing personnel investment is to be around the demand, seize the opportunity to market the future.

Additionally develop a detailed investment manual, should include, the value of the product itself, the prospects of the market, specific incentives, support; after-sales service; returns and exchanges, etc., detailed consideration of the needs of investors and friends;

After the work at hand, selective search for the right section to publicize; or appropriate in the relevant media above the advertisement;

Provide A project is just the beginning, it is best to describe to the entrepreneurial friends, the hope of the future

I hope to give you a little help. Also hope to be able to make you a friend.