Tang Tan 3. Where did you achieve the "world-class level"? Gold fishing capacity. Yes, you are right. Manager Chen definitely makes money professionally.
First of all, look at the box office results: Tang Tan 1 box office 8180,000, Tang Tan 2 box office 3.397 billion, and Tang Tan 3 box office 4.532 billion.
Here, in the world, this is also a top money. Then there is the terrible commercial potential. Movies, online dramas, derivative surroundings, and even "Exploring the Tang Dynasty". This is our film art. As long as it can be sold without unexpected tricks, I can give you a whole table of dishes with a radish. It doesn't matter whether it's delicious or not. The important thing is to realize it when everyone still recognizes it.
Second, the cost is ridiculously low. Usually, the biggest cost of a movie is the actors. Cafe is Comrade Bao Qiang, he is a partner, and he has a piece of the action. Then Liu Haoran. Ran He was discovered by Manager Chen. What organization is he?
Behind the hiring of subculture is our manager Chen: a noble classmate, who may make a lot of money for manager Chen in a year. As for the rest of the actors, close your eyes and guess how high the cost may be. Manager Chen is really a business genius, and he can be called an excavator-type gold digger in the world film art palace.
Detective Tang 3 can be said to be the highlight of this year. As soon as it was released, it staged two days of word-of-mouth and box office. On the first day, the box office exceeded 65.438+0.5 billion, and the pre-sale was 65.438+0.5 billion, accounting for nearly half of the film. If you are lucky, you may end up earning 5 billion yuan, and being soft is a foregone conclusion.
The douban score over there, at first 6.8, then 6.4, 6.0, has now slipped to 5.9. It's hard to say whether Director Chen is a good director or not, but he is indeed a good manager. On the one hand, the box office skyrocketed like a rocket, making money and making soft money. On the other hand, word of mouth has been declining. Strangely, bad reviews did not affect its strong box office.
Although fans scold, the number of votes remains unchanged, which is called "film and television spectacle". There is a lot of spit on the internet: Tang Tan 3' s plot is paddling, reasoning garbage, the characters are thin, and a bunch of advertisements are inserted, which is simply a series of reasoning advertisements in a comedy coat.
There are two excellent works in front, and it is reasonable to say that even plagiarism can only be roughly copied. Why is the reputation of Tang Tan 3 still so bad? Why is "Tang Tan 3" delayed for one year in the Spring Festival? What can be called "the best movie in the world" in Detective Tang 3? Why is director Chen a talented businessman?
Next, I'll take you off the disguise of Tang Tan 3 and reveal Manager Chen's underwear.
Is Tang Tan San a good movie after all? I can only say, yes or no, this is the complexity of the real world: there is no absolute standard of good or bad, the key is what you measure and what you serve. Just say quality, just look at the douban score. Movies watched during the Spring Festival are just brain damage and money damage. Many fans scold Tang Tansan as a "reasoning movie" that is not hard enough.
But this is exactly what our manager Chen is brilliant at: it doesn't matter whether you work hard or not, but it matters whether you earn money or not.
What do you need for the Spring Festival, a good movie or a family reunion? High box office, need a good movie or family entertainment? Does a family need hard-core brain-burning reasoning or family fun to go to the movies? Detective Tang 3 may not be a masterpiece, but it is definitely a good product, at least a good business.
Why is Tang Tansan less and less "hardcore"? Art, if you want to make a lot of money, you can't work too hard, or even engage in art, sisters, you know, the harder you work, the smaller the thing. For 6.5438 million people, it is even harder. But if you want to show it to 100 million people, you must first consider the audience capacity. If you want to make a lot of money, you must unswervingly walk with the people. To be liked by everyone, you must be perfect, and you must compromise. Compromise, how can it be hard?
Is Detective Tang 3 really not a good movie? Many fans are reluctant to buy it after reading it. Isn't this just a pot of stew? The reasoning is not hard-core, the plot is not brain-burning, the comedy is too low-level, the martial arts is not wonderful, and the shooting is too old-fashioned. But this is precisely the biggest selling point of Detective Tang 3.
Think about it from another angle: Detective Tang 3, suspense, reasoning, comedy, martial arts, big scenes. Even if it is exotic, it is international, large and complete. What kind of bike do you want?
After reading it, I felt that it was a "New Year's Eve" hosted by Chen Sicheng. Since it is New Year's Eve, we have to take care of the tastes of a large family. You can't satisfy everyone with all the dishes, but at least, there are many varieties. Big fish and big meat, light dishes, everything.
I really want Nolan to give us the whole new year's creed, entropy increases and entropy decreases, and time goes back. Dare you take your parents to see it? Do you believe that my parents will jointly chop you up after reading it? What's wrong with doing something during the Spring Festival? Why not go to the cinema to burn your brain? This is our manager Chen's business consideration. Applause is very important, but winning a seat is more important.
Why is "Tang Tan 3" delayed for one year in the Spring Festival? In the final analysis, this film is a "new year's goods". This thing, like fruit candy, can't be sold at ordinary times. The Spring Festival file is a veritable "golden period of box office harvest" and a battleground for military strategists. The 7-day Spring Festival holiday can account for 10% of the annual box office, just when Hollywood blockbusters are out of touch, it is left to domestic movies to peck at each other.
This situation need not be too artistic. As long as it doesn't stink, you can make a lot of money. Looking at "Tang Tan 3", the first day box office was more than 65.438+0 billion, and the pre-sale was 65.438+0.5 billion. Finally, rushing to 4 billion is not a problem. With luck, it may be over 5 billion. Manager Chen bought this jiaozi for this dish of vinegar.
It is undeniable that Tang Tan, at first, is a very amazing story. However, the sequel has always been a big problem in the film industry. Looking around the world, even if the "film industry" blew up Hollywood, Terminators, aliens, speed and passion, how many can you find when you shoot the third film? After all, it is very rare for an IP to tell a good story.
It is good to have excellent works adapted. At the beginning, Manager Chen filmed Tang Tan, and the high probability was to test the water. He didn't expect a fire, there would be a Tang exploration IP and even the whole "Tang exploration universe". Make a sequel after the fire, that's the story expansion, that's the industrialization to make money, don't mix art with business.
When it comes to making money, Manager Chen dares to say that he is second, so no one dares to say that he has participated in the competition. I never thought that I would receive so many business orders when I was filming. It is difficult to tell a good story. Manager Chen not only tells the "third story" of the death proposition of the film industry, but also serves several Party A at one time.
What Beijing X supermarket, East X special drink, recruitment X bank, and X elite, put it in Kuang, if the story can still be told well, it will be a ghost. Of course, manager Chen, it doesn't matter whether you can see the money or not. Through this advertising effort, perhaps more than half of the cost will be recovered before the release. If I were an investor, I could make a cow laugh. Manager Chen is really a genius for pulling work. This is not a movie, it's an advertisement.
Film, the seventh art, is an expensive art and also an art that can print money. Some people use it to discuss society, some people use it to praise love, some people use it to record the times, some people use it to reflect on life, and some people use it to make money. Some people can obviously change something, but it seems that in our time, changing anything is not like changing the balance of a bank card.
I had a dream the night before yesterday. God took my hand and forced me to open the door of an art palace. I said to god, damn it, no, it's Chinese New Year today, and you still keep me from cutting leeks.