I copied this from someone else. There are detailed steps in it. If you don’t understand, you can ask me! 1. Before opening a store: A. Registered member name: Your name is very important. A distinctive name can make others pay attention to you and remember you. What constitutes distinctiveness is a matter of opinion. What is more taboo is an overly long English name or a completely meaningless string of numbers. , we are all Chinese, although there are many who are good at English, I believe that most Taobao buyers are like Zhu Nao (if Zhu Nao is wrong about this, please send me a letter), and my English is not very good. To me, a string of letters is like a meaningless string of numbers. I may not be able to remember them even after seeing them N times. Let’s list a few distinctive names: Pig’s head is stuffed (Hey, let me be narcissistic, don’t flatter me, I’m already a pig’s head without flattery, what else do you want?) Doesn’t look like a good person (I A colleague of mine has an amazing name. I remembered him at the first sight. I would go to his store to make footprints whenever I have nothing to do.) Tingting Liangliang Store (the name of this MM is the same as the store name) Yes, it’s a bit like fatigue bombing, but I did make it easy for me to remember her.) Password: I won’t go into details about this. Everyone should pay attention to safety. The password is best to be an unordered combination of English + numbers + symbols. And it is best to become an Alipay member with 16 people: Alipay = Zhiweubao, this is a good thing, it will bring all kinds of convenience to your online transactions, and it is free, long live free, when registering, you must check ( Become an Alipay member). B． Apply for certification Apply for certification: It is a small action that only requires a few clicks of the mouse, but it requires a long time of patient waiting. When uploading an ID card, it is best to take a photo (scan) of the ID card with a digital camera or scanner, although there are still You can upload your ID card by fax, but sometimes the quality of the fax is very poor. Many people have tried to upload it N times, but it is still blurry and cannot pass the authentication. Most sellers have digital cameras. It shouldn’t be difficult to get a clear picture:), and then wait for three working days, and the certification should have results. If you cannot pass the certification for some reason, Taobao customer service will contact you:) Taobao University: Waiting for certification is a It’s not a long time, not a short time. What should I do with this time? It’s time to do market research and study. There are a lot of things you need to learn before opening a store. Taobao University is a good place. In addition to the supply of goods, you need to consider issues such as price, shipping, and after-sales. And these issues, You can find the answer at Taobao University, and it is good to learn more from the experience of your predecessors. 2. Pass certification A. The purchase certification has been passed, but you cannot open a store yet. You must maintain 10 items for sale. After a few days of thinking about what to sell and where to buy the goods, you can start to do it. There are many excellent posts about the supply of goods in Taobao University. If you don’t understand, you can browse through the excellent posts of Experience Changtanju. It also needs to be read. If you do not have a physical store or a very good source of goods, Zhunao recommends that you sell some fashionable gadgets that are not too expensive, or unique DD. Most of the buyers on Taobao are school students and young office workers, and they are older. Between 15 and 35, after finding out the positioning and audience of the product, you can start to visit similar stores on Taobao. Research more high-end stores to see their products, sales, and features. It is best to know what you know. You know, the best thing about the baby is that no one else has it but I have it. B． The baby has returned. It’s time to take a beautiful photo of the baby. It is not recommended to use photos provided by the supplier. Real photos can make buyers feel real and reflect the seller’s intentions. Taobao University There are a lot of posts about taking and retouching photos. You can learn from them. In short, you can take beautiful photos of your baby, but the premise is that they do not lose their authenticity. Photos that are processed too much are prone to distortion, which may affect future transactions. After taking the photo, you can put a light watermark on the photo, and mark your store name on the watermark (the store has not been opened yet, but you should have thought of the store name). After the store is opened, you should also Mark your store address to prevent someone from stealing your baby pictures. If you mark it and someone steals your pictures, then you should laugh because someone is helping to promote your shop for free. ． Baby name: Now that you have a beautiful picture of the baby, it’s time to put the baby on the shelf. The baby name should also be chosen well. Think about it if you were a buyer and wanted to buy this product. What keywords would you use to search? In addition to giving your baby a beautiful name, you should also pay attention to commonly used keywords. This is an important factor to ensure that your baby is searched.

Here is a quote from Xiangxin Girl’s baby pictures. Take the picture above as an example. Zhu Nao estimates that the DD should be a bracelet, but the name of the product is Eleanor Fashion Crystal Hall Natural Rose Quartz. The name only explains the material of the bracelet, but does not include the most important "bracelet" "Two words, if I were a buyer, when buying a bracelet, I would search with "bracelet" as the keyword, and this product would lose the chance of being viewed. I think few buyers would have a strong purpose. Sex, specifically search for the word "pink quartz". There are also many babies sold with different naming problems, and many opportunities to be searched are missed. You need to pay more attention. D. Baby description Beautiful baby description is indispensable. Pignao is a web designer, the art is pretty good (hey, a little narcissistic again), I have a very strong sense of whether the page is beautiful or not, I am very disgusted to see some Using many fonts, colors, and setting up many baby descriptions with different font sizes is not only unorganized and makes people unable to find the key points, but also fonts that are too large or too small can easily make people feel disgusted. The colorful colors are like eight-treasure porridge with a lot of ingredients in a pot, but you can’t taste the taste. Really beautiful baby descriptions are well organized and focused. They may not have too many colors, but they are easy to read and make people feel comfortable. It is recommended that when describing the baby, it is best to use only one to three colors, preferably no more than three. The font is Song Dynasty, which is the most suitable for reading. It is best to use only one size of font. The title font can be colored. When the description is prominent and trivial, you can use a table to standardize it so that buyers can read it better. In addition to the aesthetic content, you also need to think about the content of the description of the baby. If you have beautiful writing style, you will be right to make the description of the baby more attractive. Excellent salesmen use eloquence to attract buyers, and we can do the same. Use writing to attract buyers, but be sure not to be inaccurate, because that will cause you trouble E. Price setting Price is also an important factor in whether a product is sold or not. When everyone is shopping, they will consider the price factor and set a competitive price for your product. Of course, the price is closely related to the source of goods and purchase channels. If you can get cheaper goods than others, then you will be more competitive than others. Please refer to the stores of similar sellers to see how their prices are set. Price wars are not recommended here. Some people on Taobao are doing loss-making business. I don’t know what the intention is. Since it is a business, of course the primary purpose is to make money. If you lose money because of reviews, you are putting the cart before the horse. You want to make money when opening an online store. The main purpose is to make money, and reviews are just a manifestation of integrity. F. In addition to the price factor, freight is also a focus of buyers. It is most popular among buyers to use low postage as much as possible, especially for goods worth only a few yuan. If the postage is set high, it will cause resentment among buyers. I once saw a mobile phone that was only sold for 1 yuan. I was puzzled. I clicked on it and saw that the postage cost was more than 2,000 yuan. I became angry when I saw it. I firmly BS this kind of deception! G. The validity period here refers to the validity period of the product release. Occasionally, I see people complaining on the forum that Taobao's validity period is too short, with only two options: 7 and 14 days. It is also recommended that Taobao add a longer time. Then, in fact, the shorter the remaining time of the baby, the higher the possibility of transaction, because the baby that is about to end will always be ranked at the top of the search, and the greater the possibility of being browsed, so it is recommended that you choose the validity period with 7 days is the first consideration. Compared with 14 days for similar products, you have two chances to be at the top, while 14 days only has one chance. 3. Open a store A. With 10 items in the store name, you can finally open a store. You need to choose a good store name. The store name can be modified, so if you don’t think about it at the moment, you can choose one first and then change it when you think of a cool store name.

The store name is the same as the membership name. It should also be attractive and attract people's attention. It is best to be able to see the store name so that people can understand what your store sells. B. Store logo, store introduction and store announcements Beautiful store logo, store introduction and announcements are indispensable. Don’t leave these places empty. Make a beautiful store logo, write your promotion description on the announcement, store introduction can Write down your main project and write some short articles. Buyers will feel your attentiveness. A seller who is attentive will make buyers feel at ease. C. The avatar and signature forum is a very good communication window on Taobao, and of course it is also a good place for publicity. Posting advertisements is expressly prohibited, so advertising should be on the forum avatar and signature. There are many pig brains. Customers are all found through forums. The beautiful avatar and signature are indispensable. The forum avatar is still the avatar on your Wangwang business card. Whenever a Taobao friend chats with you, he will see your avatar. If The avatar is very beautiful, and the advertising effect is achieved. 4. The shipped product is sold. Don’t be too happy. After receiving the payment notification from Alipay, there are still shipping customs to pass. Whether it is regular mail or express delivery, you must use Save as much money as possible and deliver the baby safely to the buyer. There are many posts on how to save money on shipping in Taobao University, so I won’t go into details here. 5. Service and after-sales service. The sale of a baby does not represent a transaction. That’s it. There is also after-sales service. Sellers who are confident in their products will do very good after-sales service, whether it is technical support (this seems to be only available for IT products and electrical products, hehe), or returns and exchanges. Service must be in place to be a good seller. Good sellers have many repeat customers, so don’t underestimate this group of customers. Pig Nao has a lot of repeat customers because of its enthusiastic service and after-sales service (don’t blame me for being too narcissistic, hehe), and there are also new customers introduced by old customers. If there are more customers, there will be customers who are conscious or I’ve been promoting you unconsciously. 6. I’m afraid that the alley is too dark to promote the fragrance of wine. What should I do? Each post company has its own promotional method. Some people post posts on forums. Of course, they are not advertising posts. Posting is also a way to bring customers and let everyone know about your store. The higher the gold content of the post, the higher the value of the post. The stronger the advertising effect, the premise is that you need to have a beautiful avatar and signature business card. Print a business card for yourself, mark it with the store name and website, and send it to your relatives, friends, classmates, and colleagues. These may be your potential customers. When sending the product, you may also want to include a business card. Your customer may pass the business card to his friends while showing them what he purchased online. In this way, you will have another potential customer. There is a vast sea of ????search engines. If you want more people to find you or find your products, you cannot ignore the role of search engines. More than 90% of information is found through search engines. Therefore, in major Log in to your online store with the engine and let more people search for you. Use more other networks. A MM told me that the sales of her products in some forums are also very good. If you like to participate in forums, you can do it for yourself. Make a cool forum avatar and signature file, and point the link to your store. These are all good ways to increase your store’s visibility. 7. RPG (Role Playing Game) Role playing is a form of game that I like very much. , I might as well use it in opening a store. I often see people complaining about poor business in forums and asking for advice everywhere. Why don’t we find the reasons ourselves? Putting aside the identity of the seller, let's play the role of a buyer. If you are selling silver jewelry, go buy some silver jewelry and see if you have a chance to buy the products in your store.

There are many ways to buy. You can search it from Taobao's category catalog, or use product search or store search. Buyers with strong goals may know clearly that what they want to buy is a necklace or bracelet, so try it yourself. , type "sterling silver bracelet" into the search and see what the results look like? Look down one by one, do you see what you like? Is this one you like ranked on the first few pages of the search? Is there any of your babies in there? Is the price acceptable and what are the shipping costs? What is the difference between the product you want to buy and the product in your store? Playing the role of a buyer without strong purpose again, they may search for the products they want from the catalog, they may sort them by time, they may sort them by price, and they may act in various ways and from various angles. A buyer may be a student, a white-collar worker, a man, a woman, a mother, or a child. He may surf the Internet during the day, afternoon, evening, late night, or early morning. His economic conditions may be very good, medium, or relatively good. Poverty, and other factors, if you think about it from another person's perspective, you will know why your product cannot be sold. It may be because your credit is not high, or the product is not searched at all, there are no views, the price is higher than others, or the shipping cost is higher than others. of high factors. If you think about the problem as a buyer, you will know what is wrong with your business methods and what improvements need to be made. If you are a buyer, you can easily and easily buy the products you want. , and this product Qiaqia is from your store, then you will succeed:), make yourself satisfied, and of course the same consumers as you will be satisfied