2. Employee management If you just open your own store and don't recruit employees, this can be omitted. No matter what kind of shop you are in, you should give employees training in the early stage to improve work efficiency and increase benefits.
3. The choice of joining the headquarters.
4. Store address. Strategy can reward successful employees through competition. Management is very important. It is necessary to recruit talents, select the location of stores, allocate loans in a unified way, hold regular meetings of branch managers, listen to reports, sum up experience, make continuous improvement, implement a performance-based salary system, formulate a strict reward and punishment system, and mobilize the enthusiasm of every employee. Faced with the pressure and temptation of "terminal is king", many manufacturers have opened all over the country in a few years under the banner of chain stores' self-built distribution channels, just like "blowing open the petals of ten thousand pear trees". However, many chain stores will transfer, close down and eventually close down in a short time, which is really "in a hurry". There are many reasons why stores can't be opened, but from the perspective of chain operation, the author thinks there are two key reasons, one is the lack of successful single-store profit model, and the other is the lack of strong support system at headquarters. Customer orientation is the basis of single store profit model.
In other words, first of all, we should know who the customers of chain stores are. What kind of characteristics do they have, what kind of consumption concepts, buying habits, what kind of unique needs and so on. Only by clarifying the needs of customers can we know what kind of value can be enhanced for customers. On this basis, we can know how to meet the needs of customers, including what kind of products and services to provide, how to choose the location of stores, how to create a store environment, and what kind of promotion strategies to adopt.