In order to ensure that the event goes smoothly, it is often necessary to formulate an event plan in advance. The event plan is a written plan that is formulated after comprehensive consideration of factors related to the event. So how should we develop an activity plan? The following is the creative plan for Qixi Festival activities that I have compiled for you (5 general articles). I hope it can help you. Creative plan for Chinese Valentine's Day activities 1

1. Purpose of the event:

1. Use the festival period to increase the occupancy rate of the project and enhance the popularity of the site;

2. Timely Launch preferential activities to achieve the effect of promoting sales;

3. Maintain relationships with old customers, establish a good reputation for the project, and ultimately achieve the purpose of promoting project sales through word-of-mouth communication;

4. Solve the small number of interested customers in Buildings 1#, 3#, and 5# accumulated in the early stage of sales (this part of the customers has the need to buy a house, but has not yet made a decision);

5. Increase the number of followers on WeChat , to accumulate for the later WeChat marketing;

6. Promote the popularity of the project and prepare for the Golden Nine and Silver Ten, a warm-up event every week, continuous, and pave the way for the later push of regular-priced housing;

2. Activity theme:

Romantic house, happy Chinese Valentine's Day, love blending in Regency Bay

3. Activity time:

1. During the event, you will get a decoration fund (7777 yuan) for buying a house, which can be offset against the down payment;

2. Young couples who buy a house on the Chinese Valentine’s Day (Including married ones), you can enjoy a romantic Lijingwan gift package, including a high-end wedding photography set (3,000 yuan), a romantic honeymoon trip for two (3,000 yuan), and a three-piece high-end bedding set (3,000 yuan); ( Only on the Chinese Valentine's Day)

3. Young couples (including married ones) who visit on the Chinese Valentine's Day will receive a bouquet of roses; (Only on the Chinese Valentine's Day)

4 , Visiting customers on the Chinese Valentine's Day can participate in on-site activities and receive exquisite gifts;

5. Activity items:

(Visiting customers need to scan the QR code to send friends Circle participation)

1. During the Qixi Festival, seven sets of romantic wedding rooms are launched to enjoy all the activities and discounts on that day.

2. Off-site activities: (with festive characteristics, eye-catching, sending love and blessings)

Hire young people to hold QR code signs to deliver single roses on the county streets Flowers can be collected by anyone who scans the QR code and sends it to Moments; (It is best to ask the event company to cooperate)

3. On-site activities: (with a festive atmosphere, young people like it)

Flower arrangement; free on-site rose flower arrangement lessons for your close loved ones. (Ask the event company to organize it)

6. On-site packaging

1. Rainbow door at the door

2. Creative plan for Qixi Festival activities with balloons sticking to the door frame at the door 2

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Activity theme:

Holding hands with Lao Fengxiang for a lifetime of good fortune

Activity time:

Chinese Valentine’s Day

Activity content: < /p>

Yellow platinum:

Get 77 yuan of diamonds when you spend more than 1,500 yuan on yellow platinum

Get 177 yuan of diamonds when you spend more than 3,000 yuan on yellow platinum

If you spend 4,500 yuan or more on gold and platinum, you will get 277 yuan of diamonds, and so on.

Silver jewelry:

10% off all Lao Fengxiang silver jewelry.

Diamond Jewelry:

Select a series of products, name them "Hand in Hand for Eternity" and prepare wedding souvenirs.

1. Meet Lao Fengxiang - "A Lifetime Agreement" Anyone who purchases the "Hand in Hand for Eternity" series of diamond products will receive a wedding gift worth 288 yuan from Lao Fengxiang Silver House.

2. Meet Lao Fengxiang - "The Seven-Year Itch" Anyone who purchases the "Hand in Hand for Eternity" series of diamond products will receive a wedding anniversary gift worth 588 yuan from Lao Fengxiang Silver House.

3. If you buy diamond jewelry, I will give you Jinfan. If you purchase diamond products, if you actually pay 2,000 yuan, you will get a red string pure gold transfer bead bracelet. Those who pay an additional 5,000 yuan for the weaving fee will receive two red string pure gold transit bead bracelets. Those who pay 8,000 yuan or more in addition to the weaving fee will receive three red string pure gold transfer bead bracelets. Weaving fee is extra.

4. Lao Fengxiang diamond special offer On Chinese Valentine's Day, select two diamond jewelry and sell them at a special price of 20% or 30% off.

Activity preparation:

1. Store layout, place a pink heart-shaped arch at the store door.

2. Customized gifts, in line with the theme of wedding anniversary and eternity.

3. Event promotion: SMS can be sent in the early stage of the event.

4. Online publicity: Changde Forum, city trading network and other publicity.

5. DM single promotion.

Creative plan for Chinese Valentine's Day activities 3

1. Activity theme

Mutual support and loving Chinese Valentine's Day

2. Activity time

August _ _ Day - August __ Day

3. Planning Purpose

1. The Chinese Valentine's Day should be distinguished from Valentine's Day, from the caliber of communication to the organization of activities, it is based on the relationship between husband and wife. Love.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>

Do you still remember the first photo you took together? Do you still remember the promises you made when you faced your relatives and friends? ___The large-scale collection activity of "My Love and Me" has begun. We are collecting the earliest wedding photos and the earliest wedding promises from now on. After the activity, the wedding time will be scheduled sooner or later according to the date of the photo shooting.

The earliest 5 wedding photos, the owner of each photo will be rewarded___ an exquisite gift worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded ___Exquisite gifts worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

Person in charge:

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items on ___ Pedestrian Street. (August __ - __, limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and execution.

Contact person:

3. We support each other and love the Chinese Valentine's Day the most - ___ large-scale theatrical performances and exciting live events.

August __ - __, ___ Liuhe Plaza wedding show;

August __ - __, ___ Zhongxing Plaza wedding show;

On August __, August __, ___Zhongxing Plaza Yuandu Liuyun - Century Thai-Chinese Cultural Year series of activities;

Person in charge:

4. We support each other and love the Chinese Valentine's Day the most - Thousands of paper cranes express our sincerity

___Xintiandi Pedestrian Street has thousands of paper cranes to welcome the Chinese Valentine's Day. In the early stage, ___ employees can fold them by themselves. Materials are reimbursed by the company. On Chinese Valentine's Day, paper and pens for paper cranes can be prepared on site. Customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and a happy life, and finally hang them in the pedestrian street - —The scope of Zhongxing Plaza.

Notices were issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

5. The first phase: registration stage from August 10 to August 26

Interested parties can go to ___ Registration at the main service desk, Century Taihua Plaza main service desk, and Sano Supermarket service desk;

The second stage: blind date stage

On September 2, a large-scale event will be held in ___ For the folks meeting, company personnel will prepare the list of applicants.

Person in charge:

6. We love each other and love Chinese Valentine’s Day the most – what can I give to my lover!

From August __ to August __, if you spend more than 100 yuan at ___, you will receive a special discount card from the famous flower shop in Weifang - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge:

7. Love each other and love the Chinese Valentine's Day the most - Husband and wife love competition (19:00 on the evening of August 18)

Husband and wife love The big competition, the Chinese Valentine's Day party, was held in Zhongxing Plaza: it was announced through the media in advance, and 10 pairs of customers were invited to participate in the couples' love competition, to compare tacit understanding, talent, and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and limited-time 40% off jewelry categories for the Chinese Valentine’s Day event creative plan 4

Activity positioning:

Qixi Festival, China’s own Valentine’s Day.

Activity theme:

Chinese Valentine’s Day

Traditional Chinese Valentine’s Day, romantic hand in hand.

Number of applicants:

50 men and 50 women, ***100 people.

Event time:

Chinese Valentine’s Day night. 18:30-20:30

Activity location:

Activity purpose:

To exaggerate the atmosphere of the Chinese Valentine’s Day and promote the sales of the company’s products during Valentine’s Day. Improve brand affinity.

Implementation plan:

1. This activity focuses on mid- and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant, warm, and reflect elegance, taste, and standards. The atmosphere created by the on-site host (professionals are recommended) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, giving them ample opportunities to show themselves, increase their attractiveness, and achieve the original purpose of participating in this event.

2. The personnel are required to be male and female couples with a college degree or above and a salary of 2,000 to 3,000 yuan or more.

3. The advertising design needs to be novel and visually refreshing (it is recommended to use the ideas of professionals). In terms of publicity, it should reflect the serious and responsible attitude of this activity, improve the company's trust, and show that it is in line with others. What makes this type of activity different.

4. After the event, the customer service staff will conduct a telephone return visit to reflect the company's sense of responsibility and service. They will collect relevant questions raised by the applicants and lay the foundation for the weekend dinner plan.

5. Office staff are responsible for the registration matters and information management of applicants.

6. In order to ensure the authenticity of the information and reduce the intensity of the company’s review, applicants for this activity must use their work unit as the main carrier.

7. The customer service staff will verify the reliability of the applicant’s identity through the applicant’s work unit in a covert manner, but must ensure that the applicant’s privacy is not leaked.

8. Promote publicity through newspapers, posters and other media to arouse people’s awareness.

9. The qualifications of all personnel in this activity are reserved for the operation of later activities.

Activity content

1. Hundred-person needle-threading competition

Find your own partner. The requirement is which pair can thread the most needles within the specified time. Whoever wins the final victory. You can win the grand prize - a pair of diamond rings.

This link is based on the activities held by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and skill of the Weaver Girl. The original name was "Seven-hole needle with colorful threads".

You can experience the tacit understanding of cooperation between couples and the ingenuity of girls. Since it is a traditional Chinese Valentine's Day, there should be elements of traditional Chinese culture included. This point can reflect the wisdom and skill of Chinese women.

2. Game interaction

Talent show (can be plot performance, singing or other talents)

The requirement for plot performance is to perform a modern version An ancient love story (finding your own partner). Based on the love story of the Cowherd and the Weaver Girl. Those who participated in the performance will receive souvenirs.

Venue layout

Considering the venue environment of Bund Fashion, we do not do too many extras and only use them on site

Lighting:

Hang a small light source in the paper crane wreath. Because the venue itself is relatively dim, two spotlights are needed for stage effects.

Use ribbons, paper cranes, flowers, and candles as simple decorations, and use lights to create effects.

Ribbons:

Use colorful ribbons to tie a flower ball on the ceiling and stretch out four frames. Hang colorful strips, paper cranes, and flower petals on the rack.

Paper cranes:

Make two garlands under the flower ball and hang paper cranes.

Flowers:

Place lilies and orchids in prominent locations on the venue.

Candles:

Place one candle on each table. Set off a romantic atmosphere. Creative plan for Chinese Valentine's Day activities 5

1. Activity theme

Love on Chinese Valentine's Day, love lasts a lifetime

2. Activity time

20xx xx, xx - xx, xx

3. Activities

Chinese Valentine's Day originated from the beautiful love story of the Cowherd and the Weaver Girl. Falling in love but not being able to enjoy it is a time for lovers. festival. We can use this festival to help people in love know how to cherish each other more, and to help single friends who have not yet found their true love find their significant other. The beauty salon can hold a blind date event, solicit single friends to sign up from Sina Weibo, QQ, WeChat Moments and other platforms to promote the event. On August 9th, there will be an on-site matching event. Couples who are successfully matched will receive a certain amount of beauty salon care experience and wedding photos, jewelry, movie tickets and other gifts. Beauty salons can cooperate with nearby wedding photo studios, jewelry, electronics and other brand stores to support each other and provide event gifts. At the same time, you can also conduct a PK of loving couple photos online. Through promotion on major online platforms, you can collect sweet photos of couples and use voting and forwarding for selection. Finally, the top ten will be determined by the number of votes and you can enjoy a certain amount of beauty care experience.

4. Activity preparation

1. On August 9th, Valentine’s Day, prepare the on-site decoration, flowers, chocolates, music boxes, balloons, booths, and LED lights. At the same time, arrange the staff: host, gift distribution personnel, sign-in personnel, mixers, waiters, etc.

The event must be rehearsed at least three times in advance to ensure the flow and arrangement of the entire event; arrangements must be made flexibly on the day of the event, and execution must not be dogmatic due to small mistakes. Arrangements and promotions should be based on the actual situation on site.

2. The event copy should be prepared one month in advance, finalized half a month ago, and released through major platforms, such as Sina Weibo, QQ, and WeChat. Promote this event extensively online, provide timely feedback on the registration list, and track via phone and text messages.

5. Things to note

1. Preliminary publicity work is extremely important, especially the pictures of the event, the value of the gifts given, and the copywriting of the event. These are the keys to attracting customers to your event.

2. During the event, the beauty salon must unite and work together to achieve performance. At this time, the beauty salon manager must boost everyone's morale and encourage them to be in good condition.

3. The event site must be rehearsed in advance to mobilize the on-site atmosphere. The event is for subsequent paid services, so it is very important to insert invisible advertising of the brand and track potential customers during the event.