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What are the beauty salon services
Summary: For salon owners, running a beauty salon is not just managing the daily affairs of the salon, but also need to use a strategic vision to predict the development of the industry, the salon project and service adjustments, so that the salon to keep up with the industry trends, with the leading counterparts in the service to win customers. So, what are the common beauty salon service projects? Mainly skin care, massage, ovarian care, aromatherapy ear candles, etc., below, specifically to understand it! First, what are the beauty salon services

1, according to the classification of body parts

Facial care, hand care, shoulder and neck care, body care, hand care, foot care.

2. Classified by function

(1) Basic care

①Simple hydration care: cleansing, hydration, mask, head, shoulder and neck massage.

②Regular facial care: cleansing, exfoliation, mask, moisturizing, face, head, shoulder, neck massage.

③Basic eye care.

④Shoulder and neck basic care.

(2) therapeutic care

Spots, acne scars, whitening, hydration and moisturizing, desensitization and repair, wrinkles and anti-aging.

(3)Body care

Hand care, shaping and slimming, breast enhancement, ovarian care, kidney care, neck and column care, lung care, essential oil back, lymphatic detoxification, gua sha, cupping, aromatherapy spa and so on.

(4) grooming projects

Body hair removal, manicure, eyebrow planting eyelash extensions, permed eyelashes, eyebrow tattooing, eyebrow wash and embroidery, make-up.

(5) Instrumental care

Steam capsule, light wave bath room, far-infrared lamps, hydration meter, shaping and slimming instrument, photon rejuvenation instrument and so on.

(6) special care

Ear candles, fire therapy, umbilical cord therapy and so on.

Two, the beauty salon how to determine the characteristics of the service project

Beauty chain stores to determine a special service project, the most important thing is to be able to meet the local consumption level, because each region of the beauty chain stores in the process of operation, there are certainly not the same mode of development, because of the level of consumer spending power in each region is different, as well as customer demand for beauty purposes are also different. The purpose of the demand for beauty is also different, so in the whole process of operation, if you want to be able to set up special service projects, you need to be able to meet the local customer demand, to better meet the psychological demands of the masses of consumers.

If the local consumption level is very high, and we are more supportive of the beauty program, to the beauty of the customer is also a lot, then we can consider other differences in the face of the project. This for this situation in the region, in the setting of special service projects, it is usually recommended to choose the health category of special projects, because for the beauty chain franchise, beauty therapy has actually been one of the most basic projects, if you want to be able to get a better project to expand, it is recommended that we can lean towards the health aspects, because after all, now the health health care physiotherapy to get the attention of everyone, and the development of the health industry. Concerns, and the development of the health industry is now really good broad space.

For the general level of local consumption, the awareness of the beauty chain franchise is only a general level, if you want to be able to better promote consumption, and can have a better operation in such areas, it is recommended that you choose the characteristics of the service program, try to meet the actual needs of the local community, may be in the general level of consumption in the area, we are more inclined to carry out the Some basic facial care, so that for special skin care products, or for facial skin care of some other effects of the service can be constantly launched, the formation of their own unique characteristics of the time, you can better ensure the independence of the operation and iconic.

Three, the beauty salon which projects are the most profitable

1, natural active ingredients products

Mention of skin care products contain a variety of chemical elements, many people's first reaction is harmful to the skin, it is very easy to produce aversion to psychology. As a result, there has been a gradual increase in the number of natural skin care products being sold. Now, many beauty salons have introduced products containing natural active ingredients, including milk, marine elements, minerals, fruits and vegetables, Chinese medicine, pearls, flowers and so on. Products containing these natural active ingredients are loved by consumers for their strong safety, no side effects, and remarkable results.

2, biotechnology skincare projects

Biotechnology is a recent beauty industry is very red a topic to this technology-led anti-aging program is the current beauty salon in the best-selling projects. At present, the beauty salon is more common to slow down the skin aging products, with tissue and organ anti-aging products, health products and anti-aging products, etc., a wide range of categories, a lot of selective.

3, weight loss and shaping project

Whether it is a gym or slimming center, there are a large number of people patronize, business is very hot. The rise of weight loss fever so that the beauty industry to see the potential of this project, so now many beauty salons have begun to weight loss and body contouring into the business focus section. With the development of beauty technology, weight loss and body contouring techniques are becoming more and more professional, in addition to the traditional acupuncture, massage, gua sha, laser weight loss, space capsule weight loss and other scientific and technological weight loss projects are more and more favored by women.

4, private customization project

Why is one-on-one private tutoring so hot now? This is because, the modern consumption of a value of professionalism, the second value of tailor-made, so the kind of personal tailor-made project by more and more customers love. Switch to the beauty industry, is also the same. Now, many beauty salons have launched a private customization business, professional beauty consultants according to the customer's personal skin condition and health suit, tailored for its exclusive skin care projects and health treatment. Even if this type of project pricing is higher, but it is indeed a beauty salon to attract high-end customers to win, but also a major trend in the future development of beauty salons.

Four, the beauty salon project pricing rules

1, the pricing principles of the beauty salon project

(1) need to be priced according to the nature of the salon itself. If the salon's decoration is more upscale, we will position it as a high-end type of beauty salon, coupled with the visibility of the product and the grade is relatively high, the beautician's operating techniques technology is very good, so the pricing will be relatively high compared to other middle and low-grade beauty salons.

(2) according to the customer's affordability to determine the price, because the average beauty salon will have more than eighty percent of the fixed source, we can be based on the consumption level of these fixed customers to pricing, so that we will not lose most of the customers.

(3) according to national service price regulations and peer rivals to pricing. Beauty salon charges for various items must not violate the policies and regulations set by the relevant departments, and we have to refer to the prices and charges of peers in the same place.

(4) according to the cost of pricing. This is the most common method in the market, that is, according to the required costs and various expenditures to maintain the most basic profit as the standard. Pricing is done according to standards customized by beauty associations and is generally maintained within the consumer's willingness to pay.

2, salon pricing skills

(1) according to the differences in service programs, geographic location, etc. to different pricing, the price should be acceptable to consumers, and can maintain a certain profit. For example, snow Yi's beauty salon franchises across the country, the pricing of the North will generally be higher than other second and third-tier cities, the city's economic level, the differentiation of the consumer population leads to different prices of beauty projects.

(2) according to the consumer's purchase and signed the service program to carry out certain discounts to encourage consumers to long-term consumption, group consumption, etc., a certain discount can attract more consumers. Many beauty salons to do the popular Dianping group purchase, is the use of low group purchase price to attract more customers to the salon experience, in order to stabilize the salon's customer base and performance growth.

(3) Some services will be biased pricing, that is, to reduce the cost of a particular service means to attract customers, and ultimately achieve profitability.

(4) In order to better attract consumers, you can set some experience price to attract consumers to long-term consumption, become a stable customer.

(5) Stage pricing, in order to give back to the old customers, to cultivate stable customers, you can launch a membership card, in different amounts when you can enjoy a certain discount. This method is more common and more able to attract long-term stable consumer groups.

(6) Guaranteed pricing, i.e., pricing according to the effect achieved by the beauty to attract more consumers. This requires the salon to work hard to improve its work skills in order to help consumers achieve a better skin condition and charge a fee based on good results. This approach is more appealing to consumers.

(7) series pricing, according to the specifics of the service program to introduce some series of services, this price is more cost-effective than a single service, as a way to attract stable customers.