1, the product model is single, and multiple product lines cannot coexist. The positioning of hot pot is a double-edged sword. With the establishment of the brand and a fixed consumer group, consumers will want to try new dishes and new tricks. Sticking to mutton hot pot, although the characteristics of Little Sheep are preserved, the diversity is gone. After customers are familiar with the constant environment and spend almost the same dishes many times, the frequency will gradually decrease, resulting in weak growth.

2. Family management of disease scale. The founder of "Little Sheep" is Zhang Gang, and his code of conduct is righteousness first. Little Sheep is trans-provincial and mainly relies on Zhang Gang's friends in clothing, mobile phones and other past businesses. Long-term family management makes Little Sheep in a state of powerlessness in real corporate governance. Little Sheep seems to be at a loss whether at the strategic or tactical level of product innovation.