Noodles, as a small member of the instant noodle family, was born in the mid-1990s. Noodles can be eaten directly without boiling or soaking, and have a special flavor of crisp, crisp and burnt. Main ingredients: refined white powder, vegetable oil, various amino acids and seasonings.
In the mid-1990s, a wave of noodle craze began to appear in the instant noodle market in China, and local enterprises such as Huafeng and Lucky gained quite good market share in the noodle market and even the whole low-end noodle market. Huafeng noodles were once popular all over the country, but this situation was completely changed after Master Kong and Uni-President entered the domestic market. Although the main target of these two giants is the high-end market, they are also making low-priced Regan Noodles. The main purpose of this market strategic layout is not to make money, but to seize the market demand.
Therefore, the dried noodles market is changing and the competition is intensifying. But the competition in the industry has driven the overall growth of the industry. While Huafeng, Nanjiecun, Percent and other enterprises felt the great crisis, superfine product, Little Tiger, Fumanduo and other enterprises joined in succession, which accelerated the comprehensive expansion of the vermicelli market.
As far as the vermicelli market is concerned, it can be divided into two categories: one is snack vermicelli for children and young people to eat at leisure, and the other is food vermicelli for adults to satisfy their hunger. Noodles with snacks have been available since instant noodles. The dried noodles popular in the market in 2007 basically belong to this category, which is the mainstream among the dry eaters. Its price is generally below 50 cents, and its weight is basically below 50 grams. Because it has the attribute of snack food, the promotion activities have a great influence on Regan Noodles. Good promotion may quadruple the market, but it will not last long.