In 2008, the advertising design company anil Group (Arnell? Group) redesigned the logo for PepsiCo, for which PepsiCo paid 654.38 million+00,000 dollars to Anel Group! It is said that this price includes a full set of brand packaging and publicity services, although consumers have not found any major changes in logo at all.
Anneil Group once wrote a 27-page document to explain this design, titled "Thrilling", which was filled with various high-sounding words to explain the design concept of Anneil Group. Many of these expressions have been satirized by insiders, such as "emotional power creates brand recognition."
ANZ bank logo? | ? Design input cost:150,000 USD.
The new logo of ANZ Banking Group was designed in 2009.
It is claimed that the new logo designed at a cost of 6.5438+0.5 million can better reflect its "humanity". And hope to use the new logo to attract more Asian customers and expand the international market. And hope to use the new logo to attract more Asian customers and expand the international market.
Accenture logo? | ? Design input cost: US$ 654.38 billion.
The new logo of Accenture (the predecessor of Andersen accounting firm) was designed by Landor Associates in 2000.
The Logo of the British Broadcasting Corporation (BBC)? | ? Design input cost: USD 654.38+USD 800,000.
1997, the BBC spent1800,000 to redesign its logo, changing the original italic color logo into a simple black and white form, adding boxes and letters.
BP)logo？ | ? Design input cost: 211million USD.
In 2008, BP invested as much as 2 1 1 ten thousand dollars in logo design! 200 1, Ogilvy & Mather Advertising Company changed the logo design for BP, designed promotional text and pictures, aiming at creating the image of "an energy company trusted by the public" and showing people BP's responsibility and social responsibility.
Of course, after the oil spill in the Gulf of Mexico, BP's public image is different.
American Enron company Logo? | ? Design input cost: USD 33,000.
In the 1990s, Paul? Paul rand designed this logo for Enron at a cost of $33,000. Paul. Rand has also designed logo for ABC, IBM, FedEx, NeXT Computer and Westinghouse Electric Company.
20 14 Glasgow Commonwealth Games emblem? | ? Design input cost: $95,000.
20 14 the emblem of Glasgow Commonwealth Games was designed by Marque Agency, and the price was limited to the design of the logo itself, excluding the later period.
Google Logo? | ? Design input cost: 0
Although Google's famous "Rainbow" logo has undergone many minor changes over the years, the original prototype was created by Google's co-founder Sergey? Sergey brin participated in a free design project called GIMP. At that time, Brin and Larry, another founder of Google? Peggy's friend Ross at Stanford? Ruth Kayda designed the rest of the logo prototypes.
Coca-Cola logo? | ? Design input cost: 0
Coca-Cola's logo is Frank, the partner and bookkeeper of its founder. m？ Robinson (Frank? m？ Robinson), the design time is 1886. According to the introduction of Coca-Cola official website, Robinson proposed the name Coca-Cola, "I think the two C's in the advertisement look better together"? After many revisions, Robinson finally chose the round characters that were very commonly used at that time and designed the logo of Coca-Cola.
20 12 London Olympic Games logo? | ? Design input cost: USD 625,000.
In 2007, the London Olympic Organizing Committee spent 400,000 pounds (US$ 625,000) to invite Wolff? Wolff Olins designed this controversial logo for the 20 12 London Olympic Games. Critics either think that the design is too rough, or that the whole design is like an indecent sex picture.
Melbourne city emblem? | ? Design input cost: USD 625,000.
The emblem of Melbourne was designed by Landor Associates in 2009. According to reports, the preliminary investigation of the new emblem costs 9 1 10,000, and the design itself costs nearly10.5 million.
The next computer company Logo? | ? Design input cost: more than $654.38 million.
As shown above, 1986, Paul? Steve's rand? NeXT computer company founded by Jobs designed this logo, and NeXT paid Paul a design fee of 654.38 million+USD.
Nike Logo? | ? Design input cost: $35
197 1 year, Nike founder knight hired Carolyn Davidson, a graphic design student from Portland State University, to design a new brand and put it on the side of shoes. She was paid $35 and worked in Nike for several years until Nike needed the services of an advertising company. 12 years later, that is, 1983, Davidson received a gold ring inlaid with diamonds and Swoosh logo, a certificate and an unknown number of Nike shares at a luncheon to praise her contribution to Nike by designing Swoosh logo. (Wikipedia)
Twitter logo? | ? Design input cost: 15 USD.
Twitter bought this bird logo from a website called iStockphoto, the designer of the bird logo, and Simon, a British designer living in Japan. Ochs may only receive the design fee of 15 USD. Twitter has recently made major design adjustments to the bird logo.
Content source: Beijing Weiguang Huaying brand design consulting company? Web page link