In China, when it comes to candy, children or parents can't help but think of the time-honored Xu Fuji, which tastes sweet and delicious, and many children like it. There is a kind of chocolate under the banner of Xu Fuji, which was once very popular. So is Chiobi chocolate Xu Fuji's or Nestle's at present?

I believe everyone who knows the brand of Hsu Fu Kee knows that it is a candy brand from Taiwan Province Province. When it was listed on the mainland, it once set off a craze and its sales volume was very high. However, with the intensification of competition, Hsu Fu-chi also encountered development bottlenecks, especially in research and development, so Hsu Fu-chi and Nestle reached an agreement and Nestle acquired Hsu Fu-chi. At the same time, Chiobi chocolate under the brand of Hsu Fu Kee has been upgraded in all directions in terms of formula, taste and packaging, and finally changed its name to Nestle Chiobi chocolate. Nowadays, Chiobi chocolate not only retains its original classic taste, but also introduces richer flavors, including red bean flavor, watermelon flavor, hawthorn flavor, passion fruit yogurt flavor and so on, which enriches the taste and increases sales.

In fact, for Xu Fuji, it is very rational to form such cooperation with Nestle. It can not only consolidate its market position in China, but also open up western markets and make its own brand louder.