1. Cognitive decline theory: With the increase of age, the cognitive ability of the elderly gradually declines, resulting in their limited ability to judge the authenticity of information. This makes them vulnerable to false propaganda and misleading, so they are more inclined to believe in the magical effects of health care products.

2. From the perspective of social psychology, the elderly have a relatively weak understanding of social development and scientific and technological progress, and are more easily influenced by traditional concepts and social customs. In addition, due to psychological factors such as loneliness and retirement, they may need to pay more attention to their health status, so they are more likely to be attracted by health care products.

3. Health anxiety theory: With the growth of age, the elderly are more prone to various physical problems, which makes them pay more attention to health problems. Health care products are aimed at this demand, so that the elderly have a psychological expectation that health care products can help them stay healthy.

4. Biological perspective of aging: With the decline of physical function, the demand of the elderly for various supplements and nutrients increases. Some health care products can provide certain nutrition, but many health care products on the market can not achieve the publicity effect, and may even have potential safety hazards. Older people may be more likely to believe in the efficacy of health care products because of concerns about aging and health problems.

5. Social support theory: The role of the elderly in family and society is gradually changing, and they may feel less care and support. In this case, the words "care" and "care" in the publicity of health care products are more likely to cause the elderly to cry, making them tend to buy and use health care products.

6. Information channel restrictions: The elderly have limited access to information, and usually learn about health care products through traditional media such as relatives, friends, television and newspapers. These channels often contain inaccurate and one-sided information, which makes the elderly more easily misled.

7. Marketing strategy: Health care products enterprises use various strategies in publicity and marketing, such as exaggerating publicity, using authoritative recommendation and hypothetical stories. To create a magical and efficient image for products. These strategies can easily affect the elderly, making them trust health care products and thus more willing to buy them.

8. Grass-roots cultural influence: In some areas and groups, health care products are considered as a symbol of improving the quality of life and reflecting social status. In this cultural atmosphere, the elderly are more likely to be superstitious about health care products and think that buying and using health care products is a way to pursue health and happiness.

9. Imitation psychology: In social circles, the elderly may see others using health care products and claim to benefit, which may stimulate their desire to imitate. In this case, the elderly are more likely to be influenced by health care products and buy and use products.

10. bounded rationality and decision-making bias: according to the theory of behavioral economics, human beings are not completely rational in the decision-making process and are easily influenced by cognitive bias. The elderly may rely too much on health care products and think that health care products are the only way to solve health problems, thus ignoring other more effective and safer treatment methods.

Superstition in health care products has many influences on the elderly, including the following aspects:

1. Economic loss: Many health products are expensive. If the elderly buy and use health care products excessively, it will easily cause unnecessary economic burden. This may have a negative impact on the quality of life of the elderly with limited income after retirement. According to the data of the National Bureau of Statistics of China, the market scale of health care products in China reached 299.7 billion yuan in 20 19, up by 12.2% year-on-year. Among them, the elderly are the main consumers of health care products.

2. Health risks: Some health products have potential safety hazards, such as excessive intake, unknown ingredients and unqualified quality. Long-term use of these health care products may lead to the health damage of the elderly, and even lead to some potential health problems. According to the US Food and Drug Administration in China, in 20 19 years, more than 5,900 illegal cases of health food were investigated and dealt with nationwide, involving a total amount of 6,543.8 billion yuan. Some health products have potential safety hazards, such as excessive intake, unknown ingredients and unqualified quality.

3. Delaying illness: Older people who are superstitious about health care products may ignore traditional medical methods and replace formal treatment with health care products. This may lead to the delay of the disease and worsen the disease that could have been effectively controlled and treated. Zhong Nanshan, an academician of American National Medical College and China Academy of Engineering, once said that over-reliance on health care products may lead patients to give up formal treatment.

4. Psychological burden: When health care products fail to achieve the expected results, the elderly may feel disappointed and depressed, and even have more concerns about their health. This kind of psychological pressure may affect their mental health and even lead to some psychological problems. According to the mental health survey of the elderly in China, the incidence of mental health problems of the elderly is as high as 25%. When health care products fail to achieve the expected results, the elderly may feel disappointed and depressed, and even have more concerns about their health.

5. Social impact: Old people who are superstitious about health products may spread wrong health concepts in social circles, leading to more people being misled. This may have a negative impact on the health concept and behavior of the whole society.

6. Family tension: The superstitious behavior of the elderly about health care products may lead to differences and disputes among family members. On the one hand, family members may be worried about the health of the elderly; On the other hand, they may be dissatisfied with the excessive consumption of health care products by the elderly. This contradiction may lead to family tension and affect family harmony.

In order to reduce these negative effects, we must strengthen the health education of the elderly, improve their scientific literacy, strengthen the supervision of the health care products market, and reduce false propaganda and bad marketing behavior. Family members should also pay attention to the needs and feelings of the elderly, guide the elderly to establish a correct health concept, and rationally choose and use health care products.

So, how to prove to the elderly that some health care products are deceptive?

1. Provide authoritative information: find health care products information published by relevant government agencies, professional institutions or well-known experts, such as announcements of food and drug regulatory authorities and research reports of authoritative medical journals. Use these authoritative information to prove the false propaganda or security risks of some health care products.

2. Comparative ingredients: analyze the ingredients of health care products and compare them with ordinary foods or medicines. Through comparison, let the elderly know that some health care products have no special ingredients and cannot achieve the magical effect in publicity.

3. Example: Introduce some cases of health care products exposed and punished for false propaganda or potential safety hazards to the elderly, so that they can understand that the health care products market is not completely credible.

4. Tell your personal experience: If you or your relatives and friends have used some health care products and failed to achieve the expected effect or side effects, you can share these experiences with the elderly to remind them not to blindly believe in health care products.

5. Find the authoritative evaluation guide: encourage the elderly to find the evaluation and word-of-mouth of related products before purchasing health care products, and understand the real feedback from other consumers. This can help them identify health care products that are over-advertised and have limited effects.

6. Emphasize the medical point of view: popularize medical knowledge to the elderly, and emphasize that the prevention and treatment of diseases should rely on formal medical means rather than over-reliance on health care products. Let them realize that health care products are not omnipotent and cannot replace medical care.

7. Reasonable communication skills: Be patient, respectful and caring when communicating with the elderly. When expressing opinions, try to avoid the tone of accusation and doubt, but tell the facts and the truth in a peaceful and rational way.

8. Family members' collaborative education: Family members * * * care about the needs of the elderly, guide the elderly to establish a correct health concept, form a joint force, and reduce their dependence on health care products.

9. Advocate a healthy lifestyle: publicize the importance of healthy lifestyles such as healthy eating, proper exercise and adequate sleep. Let the elderly realize that the key to maintaining health lies in the adjustment of daily living habits, rather than relying too much on health care products.

10. Remind the risk awareness: emphasize the risks in the health care products market to the elderly, and let them understand that some health care products may have false propaganda and potential safety hazards. Improve your risk awareness when choosing health care products, and avoid blind purchase and use.

1 1. Use media reports: recommend some news reports and special programs about health care products to the elderly, so that they can understand the current situation of health care products market from multiple angles. This can help them understand health care products more comprehensively and avoid being misled by false propaganda.

12. It is recommended to consult a professional: when the elderly buy health care products, it is recommended to consult a doctor or dietitian and other professionals. These professionals can provide more scientific and reasonable suggestions for the elderly according to their actual situation and avoid buying unsuitable or low-quality health care products.

Revealing the true face of health care products to the elderly from multiple angles and comprehensively will help to improve their judgment ability and risk awareness, thus reducing their dependence on fake health care products. At the same time, we should also pay attention to the psychological needs of the elderly, care about their physical and mental health, and guide them to develop a healthy lifestyle.