Recently, I heard that Huiyuan Juice was officially canceled listing status, it completely bid farewell to the capital market, it was a household name in China's first juice brand, it is like a thunderclap of advertising slogan: "Drink Huiyuan Juice, go healthy road; mom choose Huiyuan, the whole family is more healthy". Drink Huiyuan juice, walk the road to health; mom choose Huiyuan, the whole family healthier? It is the memory of a generation. As a domestic fruit juice industry giant has recently suffered a major crisis. The company was once the king of fruit juice for us. Juice king? To today's gloomy delisting, the establishment of nearly 30 years Huiyuan Juice in the end what happened? And where will he go from here? I think it is necessary to carry out reforms, if not it is difficult to change the status quo. In the company's management, Zhu Xinli is more inclined to nepotism, the company's management are basically their own relatives, the ability is similar, even the staff are biased in favor of their own fellow countrymen. In this way, in the way of emotional relations, seriously affecting the development of the construction company, which is a big problem. Jiangxi Academy of Social Sciences, director of the Institute of Economic Research, Ma Zhihui that Huiyuan Juice to this point today, in fact, there are traces, since the failure of the acquisition by Coca-Cola, has been starting to go downhill, this is from the surface can be seen on the first problem, and Huiyuan Juice in its own operations there are also some deep-seated reasons, such as the management of his talent management and management model is not very desirable, like the Wahaha, Nongfushanquan beverage company, they have also encountered a similar situation, but have overcome these problems. Huiyuan juice in her most red-hot time is in the eighties and nineties that time the juice industry, relatively single for consumers to choose is also very little, but now with the improvement of life everyone's dietary requirements are also more and more high beverage industry. Salary is also changing every year, all kinds of coffee, tea, freshly squeezed juice, hot drinks and so on endless, workers choose especially more, and this time Huiyuan Juice is still a more traditional model, which will lead to fewer and fewer buyers, the market audience has become narrow, and then its market is getting weaker and weaker. There is also Huiyuan Juice in Jiangxi Nanfeng Jiujiang and other places in the diversified investment seems to be very good, but in fact did not bring it how good benefits, but instead of the reverse to make his capital chain situation, now Huiyuan is precisely delisted on the credibility of the enterprise and financing, is certainly a great impact. The impact of this news may make his suppliers and dealers to reduce. From this point of view, Huiyuan's delisting, the offline sales may have a greater impact, so that if Huiyuan Juice does not carry out a comprehensive reform is very difficult to change the status quo, the market will only get weaker and weaker in the future, and we buy food in the supermarket will also find that very few people will go to buy this drink again, which is the biggest problem faced now.