Chain store refers to a large number of small-scale, decentralized, operating the same type of goods and services of the same brand of retail stores, under the leadership of the headquarters of the organization, to take *** with the same business policy, consistent marketing actions, the implementation of centralized purchasing and decentralized sales of the organic combination of the standardized operation to achieve the economic benefits of scale of the joint.

Chain stores can be divided into direct chain (direct investment and management by the company headquarters) and franchise chain (through the franchising mode of the chain system). The latter is the advanced form of chain management. The form of chain stores can include wholesale, retail and other industries, as well as catering and service industries can be chain strategy management.

Chain stores refers to their own trademarks, trade names, products, patents and proprietary technology, business model, etc. to the form of franchise contract awarded to the licensee to use, the licensee according to the provisions of the contract, in the franchisee's business model of the unified business activities, and to the franchisee to pay the corresponding fees. As the existence of franchised enterprises in the form of chain management with a unified image, unified management and other basic features.

Basic introduction Chinese name ： chain store Foreign name ：multiple shop or chain store? Object ：consumer Organization ：franchise Type ：both Basic definition, operating characteristics, well-known enterprises, division standards, franchising, types of chain stores, Hong Kong development, development in mainland China, management methods, Basic Definition Chain store refers to their own owned trademarks, trade names, products, patents and proprietary technology, business model, etc. in the form of a franchise contract is granted to the licensee to use, the licensee according to the contract, under the unified business model of the franchisor to engage in business activities, and pay the corresponding fees to the franchisor. As the existence of franchised enterprises in the form of a chain business with a unified image, unified management and other basic features. Chain store refers to a large number of small-scale, decentralized, operating the same type of goods and services of the same brand of retail stores, in the headquarters of the organization and leadership, to take *** with the same business policy, consistent marketing actions, the implementation of centralized purchasing and decentralized sales of the organic combination of the standardized operation to achieve the economies of scale of the joint. Chain stores can be divided into direct chain (direct investment and management by the company headquarters) and franchise chain (through the franchising mode of the chain system). The latter is the advanced form of chain management. The form of chain stores can include wholesale, retail and other industries, as well as food and service industry can be chain strategy management. In fact, China has long existed in the "surface chain" of the entity, but did not title "chain" word, before the reform and opening up, many stores that have existed, only under the jurisdiction of the *** department, and there is no competition, not to mention the pressure on business and profits, so the There is no competition, not to mention the pressure on operations and profits, so there is no thinking about the countermeasures to break through the bottleneck. In fact, China's contact with the chain industry and research, it can be said that since the reform and opening up in 1978, foreign businessmen to enter the Chinese market and want to seize the retail market, regardless of *** officials, scholars or so-called entrepreneurs from the "negotiation" in the learning, but also because of this countless times the "negotiation" experience, so that scholars started to "negotiation" experience, so that scholars have to start the "negotiation" experience. "Experience, so that scholars began to study what is called the chain industry, but also the rise of scholars, experts, officials, etc. rushed to Hong Kong, Thailand, Japan, the United States and other regions to study the chain stores, and this study of the boom ensure that China's circulation industry to a reform of the new road, perhaps because of the lack of merit, resulting in a considerable number of chain stores is only the sign of consistency, can not talk about the unified purchase, unified management, Uniform standards and norms, such as the essence of chain stores. In the planned economic system, all items from production to sales have a certain circulation pipeline, but also under such a system, through the scholars and experts after the inspection of the chain of advocating the chain industry, all walks of life will be blown up the wind of the chain, and then called the chain but no chain of reality, engaged in a few years down to the bitter end of the bitter end, such as insufficient funds, poor management techniques, distribution efficiency is not good and so on, it is precisely for this reason that we are thinking about opening up! The introduction of foreign capital in the Special Administrative Region and the coastal open six cities to do the "pilot", but in the process of introduction, but there are a variety of restrictions. Operating characteristics chain stores with business philosophy, corporate identity system and business trademarks, goods and services, business management of the four aspects of consistency, under the premise of the formation of professional management and centralized planning of the business organization network, the use of synergistic effect of the principle of speeding up the turnover of funds, bargaining power to strengthen the logistics of the integrated package, so as to achieve the benefits of scale, the formation of a strong market competitiveness. Form a strong market competitiveness and promote the rapid development of enterprises. No matter where the retail industry is heading in the future, it will move towards chain management. In the world, McDonald's, Burger King, Pizza Hut, Yoshinoya, etc. are the world's most famous fast-food restaurant chains. Also 7-11 is the largest convenience store chain in the world. In addition, Carrefour, HMV and Toys R Us are also some of the better known chain sales stores in the world. In Hong Kong, some of the better known supermarket chains are Park'n Shop and Wellcome, Watsons and Mannings are well known chains of health and beauty specialty stores in Hong Kong. Other department store chains include Marks & Spencer, Jusco, etc. OK Convenience Store is a well-known convenience store in Hong Kong. In 2005, Wal-Mart, the world's largest retail chain, had the largest total sales volume in the world. The main difference between chain stores and directly-managed stores is that directly-managed stores are owned by the company and managed by the company itself, for example, Chongqing Peike Clothing Company, which has set up its own clothing stores: Pop Front, Peike Clothing Store. Chain stores in general refers to the company in order to expand their markets in various regions, open several or more directly managed stores, we are talking about chain stores should also be a directly managed stores, simply put, a number of directly managed stores is a chain of stores, in the ownership of course belongs to the company, in general, the chain stores have a unified CI. Franchising is also known as franchising, the franchisee and the company is a contractual relationship between the two sides signed a franchise contract (the contract needs to be filed), the franchise contract (the contract needs to be filed). Franchise contract (the contract needs to be filed in order to be legally binding, otherwise it is just a personal agreement), not any company is qualified to recruit franchisees, the franchisee (the company) in addition to having the appropriate legal qualifications, but also should have their own directly-managed stores at least two, operating for more than a year (two stores a year). Franchising Franchising is a business operation mode, not an industry. According to the principle of organizational division of labor, the headquarters (franchisor) is responsible for business strategic planning, commodity service development, etc. It can provide the franchise (franchisee) with a complete set of business techniques and help the franchise to gain greater profitability through training as well as uninterrupted advice, surveys, and development plans as well as unified purchasing and distribution and advertising. Franchisees, on the other hand, can acquire business know-how in a short period of time with less investment and concentrate their efforts on business management and customer service. For the headquarters, through the franchise can be in a short period of time with less capital investment in rapid expansion. Headquarters to join the gold, royalties, deposits and other fees from the franchise to extract a portion of the proceeds [Business Franchise Management Measures (for trial implementation) "Article 10]. Among them, the franchise gold, also known as royalties, a one-time charge (generally accounted for 10-15% of the investment; royalties are in the franchise to use the franchise in the process of a certain percentage of the charge; in order to ensure that the franchise to fulfill the contract, the headquarters may require the franchise to deliver a certain amount of deposit, the contract expires after the return; other costs (such as advertising), or a certain percentage of the charge or based on the headquarters of the services provided. Franchising is one of the simplest, most successful and most accessible business models around the world. As a result, franchising has flourished globally from the end of the 19th century to the present. According to the statistics of China Chain Store Association, in 2001, there are more than 600 franchising systems and 18,000 franchising outlets in China, and the turnover of franchising has reached 30 billion RMB except for the locking system of gas stations and automobiles. Benefits of joining a franchise chain system The biggest benefit of joining a franchise chain system is that you can be your own boss, and you can reduce the risk of starting your own business. The U.S. Department of Commerce statistics show that the owners of independent businesses, the success rate of less than 20%, while joining the chain system to start a business, the success rate is higher than 90%, such a high success rate, so that the "franchise entrepreneurship" has become the best choice to reduce the risk of investment in business. For the franchisee, join the franchise chain system has the following advantages: ◆ enjoy the popularity and profitability of well-known brands; ◆ unified purchasing, uniform distribution to reduce the cost of goods; ◆ access to quality and reliable goods and services; ◆ can be based on the headquarters has gained experience in choosing the franchise optimal geographic location; ◆ to receive systematic training, has proved to be a success with the experience of their own businesses; ◆ attached to a well-known brand, benefiting from the experience of its ◆ Attached to a well-known brand, benefiting from its overall advertising to bring the source of customers; ◆ can get continuous business guidance services; ◆ their own boss but not alone, with a large company as the backing, you can enjoy the joy of success, but no business risks. Types of Chain Stores 1. From the distribution area of member stores, there are three types of chain stores: regional chain, national chain and international chain. Regional chain that the headquarters and all member stores are concentrated in the same city or region; if all the member stores are distributed throughout the country is a national chain; the development of member stores has been distributed across borders, known as the international chain. 2, according to the headquarters of the regional division, chain stores can be divided into local chain and central chain. Local chain refers to the headquarters of the chain store is located in the local city; central chain refers to the headquarters of the chain store is located in the political, economic and cultural center of the country - the capital, and member stores throughout the country and even abroad. 3, according to the form of operation, the chain can be divided into formal chain, franchise chain and free chain of three; this is mainly from the degree of concentration of ownership and operation to be divided, is the most basic way of categorizing chain stores. Development in Hong Kong In Hong Kong, some of the more well-known chain supermarkets are Park'n Shop and Wellcome, while Watson's and Mannings are Hong Kong's well-known chain of health and beauty specialty stores. Other department store chains include Marks & Spencer, Jusco, etc. 7-Eleven and OK Convenience Store are well-known convenience stores in Hong Kong. Café de Coral, Fairwood and Maxim's are some of the more well-known local fast food chains. Yummy Yummy and Snack Story are well-known snack chain stores in Hong Kong. In addition, there are some groups operating chain restaurants in Hong Kong. In Taiwan, the chain business is extremely developed, from food, clothing, housing, transportation, education, music, everything has a chain store, because the market is diverse enough, therefore, in addition to the development of the local industry chain business, there are also many foreign operators to enter the Taiwan market to engage in the chain business, the chain of the way is also quite diverse, there is a chain of direct, commissioned to join the franchise, franchising and so on and so forth, in terms of the convenience store, in Taiwan, the There are more than 7,000 convenience stores in Taiwan, among which, 7-11 operated by Uni-Supermarkets occupies more than half of the market, nearly 4,200, and the others are, in the order of family, Lair Fu, OK, and Fukkedo, etc. Among the other chain operators, the more well-known local operators are Chengpin Bookstore, Kang is a beauty drugstore, Far Eastern Department Store, RT-Mart, NET Apparel, and Life Works, etc., and the foreign operators are: Huikang Supermarket (Hong Kong), which came to Taiwan from Hong Kong. Hong Kong's Wellcome Supermarket (known as Ting Hao Supermarket in Taiwan), Watson's, Pizza Hut, Giordano Clothing, Hang Ten Clothing, etc.; France's Carrefour Retailer and Fayac Bookstore; Starbucks, McDonald's, KFC and 7-11 from the U.S.; and FamilyMart, Yoshinoya, Mitsukoshi (known as Shinko Mitsukoshi in Taiwan), Sogo Department Store, Song Ching Supermarket, etc., which are all imported from Japan. Songqing Supermarket, etc., there will be a chain store franchise exhibition in the Taipei World Trade Center, where many well-known domestic and foreign operators will gather to communicate with each other and hope to take this opportunity to attract more people to join the chain business. In 2004, the world's largest retail chain Wal-Mart is the world's largest company in terms of total sales. Development of the mainland With the development of the mainland economy, more and more international brands to move in at the same time, more excellent domestic chain of franchise brands are also gradually emerging. Texaco China's local fast food restaurant chain, in the KFC and McDonald's food scandals times today, Texaco has quietly gathered more diners, becoming one of the three fast food industry giants in China, in addition to joining considerations, more than the McDonald's and KFC's huge franchise fee and later support, join Texaco's overhead is smaller, and the management of the way! More suitable for nationals. Zenith in the apparel industry to join the fierce competition today, Zenith annual sales will reach more than 2 billion, in addition to "keep up with the trend" of the perfect strategic positioning, Zenith's products are more targeted at the mid-range consumer groups, so that Zenith has become the current market acceptance The brand of clothing with super high acceptance in the current market. Canole children's market profit space is huge, and children related industries such as mother and baby, early childhood have achieved full development, early to join the crowd have earned a lot of pots and pans, and the toy industry with its high profits, low competition, the advantages of small investment is still in the ascendant, and now toys to join the industry's leading brand of Canole is also ready to go, is actively recruiting franchisees. The company's main business is the recruitment of franchisees. Yijiaren Specializing in snacks for young white-collar industry in the FMCG industry, there is a big hubbub of suspicion, according to the National Bureau of Statistics, in 2011, China's casual food industry to achieve sales of 611,405,000,000 yuan, Yijiaren successfully opened more than 2,000 casual food franchises in the country, and deservedly sat on the casual food franchise chain's first chair. The first chair of the casual food franchise chain. Chicken pot With the Western-style fast food in the domestic clamor, with Chinese characteristics of fast food is also stupid. Chicken Kung Pao is slowly seeping into people's hearts with its unique flavor and convenient way of eating, and has a great momentum of development. It is also highly sought after by franchisees because of its unique, unrepeatable production process and pricing suitable for mass consumption. Management methods In September 2018, the Shaanxi Provincial Food and Drug Administration began to implement the reporting management of eligible food chain enterprises, this initiative has simplified the food chain business approval program, and compressed the licensing time limit for eligible chain stores from 20 working days to the same day.