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Fan belt activity
On February 24th, 65438+ Popular Brand Night and Fan Anniversary Ceremony opened in Sanya. With their love for the popular T5 EVO, EVO fans from all over the world gathered together with their wonderful car life to celebrate this passionate, romantic and cool feast for fans. The activity not only set up a test drive of the "most beautiful coastal highway", BBQ carnival on the beach, singing fan songs and other new ways of playing, but also announced the establishment of an EVO fan club-Evo Tide Club, which unlocked the fan tide play plan for the new year.

Tide coffee gathered and staged a cool new gameplay.

Compared with the traditional introverted fan celebrations in the past, the popular T5 EVO not only innovatively moved the venue to the seaside in this fan anniversary celebration, creating a relaxed and pleasant atmosphere for users, but also created many links that fit the current trend of young people and explored new ways of playing cross-border trends.

On the day of the event, the trendy motorcade composed of the popular T5 EVO punched in the "most beautiful coastal highway". Fans are blowing the cool sea breeze, enjoying the blue sky and the beautiful seascape of "Oriental Hawaii" one by one. As the night deepened, the real cool carnival began with the bonfire lit by the seascape lawn illuminating the beach. With the 360-degree music on the scene, four car owners and the lead singer of the band sang "Together with the Future", which pushed the atmosphere to a climax and completely awakened the love of the fans present.

In addition to singing and dancing, the event also set up a cocktail performance area and a painted manicure area. Car owners can not only enjoy the tip of the tongue pleasure brought by wine, but also get the most beautiful makeup of personal tailor from the female powder present! In addition, this activity is also interspersed with interactive game links such as multiple rounds of lottery and users grabbing answers. These novel and fun game forms and interesting and rhythmic interactions on the spot make car owners feel the attitude of "pampering powder with heart" popular in Dongfeng! Dongfeng is welcomed by users through their favorite social ways, playing and having fun with users, and truly making users the C protagonist of the celebration.

Chaoxiang Club was established to create a super camp for fans.

In order to further communicate with users and facilitate the car life of EVO powder. At the event site that night, Dongfeng Fengxing announced the formal establishment of the "EVO Tide Enjoyment Club", and Dongfeng Fengxing will continue to focus on the concept of "let users enjoy traveling with their hearts" and let more users experience brand-new and popular care services with the highest standards. Since then, the popularity of Dongfeng has enabled fans to have their own activities "organization", fans have a stronger sense of belonging, and products and brands are more warm in the hearts of users. Not only that, Dongfeng Fengxing also presented club medals to typical car owners at the scene. EVO powder said: "No matter the venue setting or the form of activities, we all felt the brand's intentions in this fan festival. The establishment of the fan club also provides more protection for car owners in after-sales and car service. I really feel that the east wind is popular. It is a company with the highest intentions. "

At the scene where light and shadow are intertwined and the tide is infinite, Dongfeng Fengxing also revealed the fan plan for the new year. From the specific measures, Dongfeng Fengxing will create excellent plans, youth plans and fan plans for fans in the new year around user interests and scenarios. In the "Excellence Plan", Dongfeng Fengxing will establish a tide reform alliance to create outstanding achievements with riders and launch four seasons of car colors: scorching sun yellow, ranger green, sky blue and chasing wind orange; In the "Youth Plan", Dongfeng Fengxing will carry out activities such as Chaozhou Life Design Competition, Youth E-sports Masters Competition and Guo Manchao PK Competition. In the "Fan Plan", Dongfeng Fengxing will create an "EVO Fan Anniversary Celebration" for the officials who continue to enjoy the trend, and hold activities such as city walks-city trips, EVO Tide Festival, and Chaozhou Fun Creation Day, which will bring more diversified fan community activities and help young consumers explore the possibility of trendy car life.

Keeping up with the pace of young people in the new era and the ideological trend, Dongfeng Fashion has continuously consolidated the emotional bond between users and brands, bringing users a higher dimension of spiritual pleasure and a sense of identity with brands. In the future, the popular T5 EVO will continue to practice the user's thinking and promote the innovation of users and brands.