On-the-spot activity planning scheme of the New Year Festival 1 I. Theme of the activity
This activity mainly relies on the official platform hosted by "Shibing on the Cloud". Combining the advantages of the offline service platform of Shibing E-commerce Service Center and the popularity of the networks of Guizhou E-commerce Cloud, Taobao.com and JD.COM.com, etc. * * * Together, we will create an online and offline promotion activity with the theme of "New Year's goods sent to the countryside with guaranteed quality". The activities are mainly on-site physical exhibition and online commodity purchase.
Slogan: "the new year's goods are sent to the countryside, and the quality is guaranteed; Special products are sold in the city, let's help. " You can choose all the special things, and the famous mountains and holy waters will accompany you!
Second, the activity objectives
1, focusing on promoting the "Bing on the Cloud" platform, and implanting the initial brand impression into the hearts of the public.
2. Increase the number of people concerned, registered and purchased.
3. Effectively attract on-site merchants and potential merchants to join the e-commerce. (Merchants can sign an intention contract with e-commerce on the spot)
4. On-site driving forces people to get used to using the platform. (such as scanning WeChat attention, giving a bookmark-like brochure, and on-site staff carefully guiding the operation)
5. Use this activity to re-establish the functionality of the brand "Bing on the Cloud".
Third, the object of activity
Consumer groups of new year's goods in towns and villages in shibin; Distributors of various products in shibin;
Fourth, the activity time
20xx 1 February 12 to 20xx1month 12.
V. Venue of the event
Shibin each township service station.
VI. Setting of activity content exhibition area:
1, display of new year goods and local products;
In the event, a product display area is planned to display the peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Commercial Co., Ltd. to assist each township.)
2. E-commerce buying experience; Set up an e-commerce area, which is eye-catching, and mainly yearns for people to distribute e-commerce brochures. Guide consumers to register and purchase, and register businesses that need to join.
Content design:
1, the concept of e-commerce new year's goods is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmarks as patterns), design an online activity leaflet, and distribute it together with the flow card.
2. Design the investment promotion scheme according to the on-site investment promotion. Fill in the franchisee's cooperation intention form, leave relevant information and contact later. (If conditions permit, merchants can be promised preferential policies to join: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)
3, for e-commerce training students and businesses, you can give certain activities on the same day.
VII. Details of on-site materials
omit
VIII. Activity Flow
Work arrangement:
1, on-site leaflet distribution
2. Information Answers at the Front Desk
3. Online operators
4. Signing of intention of joining the business.
On-the-spot activity planning scheme for the New Year Festival 2 I. Purpose of the activity
The Spring Festival is the warmest and most grand festival among the traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city", so that ordinary people can really experience the network economy.
Second, the activity time and carrier
1, time: 20xx year 1 month 18 —20xx February 23rd.
2. Carrier: Zhuanglang Life Treasure "Save the Mall"
III. Activity Organization and Requirements
1, Kick-off Meeting: The kick-off meeting of Zhuanglang's first e-commerce "Welcome New Year, Send New Year" activity is tentatively scheduled for 1 month 18 at the New Time and Space E-commerce Training Center.
2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to participate.
3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, and do a good job in putting goods on shelves and selling them, so that the transaction volume of village-level service points on Zhuanglang e-commerce platform reaches a certain amount.
4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high quality and efficiently according to the order address of the platform, free of charge in the same city 1.5 km, and delivery at the best price according to domestic standards outside 1.5 km.
5. Zhuanglang New Time and Space E-commerce Company is responsible for organizing online sales enterprises and merchants participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality assurance letters for the products provided, and actively do a good job in after-sales work of products.
Fourth, the activity object
Residents in Zhuanglang County, people from other places and people who are concerned about Zhuanglang's economic development.
V. Theme of the event
Developing e-commerce and prospering local economy
Six, publicity slogans
1, buy new year's goods, and go to Zhuanglang Life Treasure;
2, where to find this year's new year's goods, everything is on the treasure of life;
3. Where is the new year's goods this year, both online and offline;
4, e-commerce is really convenient, and the new year's goods are delivered home;
5, cheap and good new year's goods grab, kill life treasure in a limited time.
6. New channels for farmers to increase their income, and agricultural goods will be the treasure of life in cities.
7, supermarkets and shopping malls have everything, convenience or life treasure.
8, big bags and small bags are no longer mentioned, and the annual goods flow into the house.
9, don't worry about going out, send an online order to send homesickness.
10, this year's Spring Festival is different, just because of the New Year Festival.
VII. Activities
1, coupon: save the mall full 100 yuan reduction1available in 0 yuan (coupons can only be used for full reduction activities).
2. Full reduction: The audience is full of 50 yuan minus 7 yuan; Full 99 yuan minus 1 1 yuan; Full 139 yuan minus 20 yuan (all fees are allocated from the lowest price provided by the manufacturer, only for registered users of Lifetreasure platform and users who follow WeChat).
3. Time-limited snapping: Organize all participating businesses to actively do special discount and time-limited snapping business activities according to the nature and classification of products. (Only registered users of Lifetreasure Platform and users who follow WeChat)
4. New Year's Gift Package: It is made according to the product combination provided by various businesses in the county.
5. New Year's gift certificate: New Year's gift certificate is issued to other enterprises, which can be used on the platform of Life Treasure through the gift certificate code.
6, full red envelopes: one-time purchase of 50 yuan and above to send 5 yuan red envelopes, and then give small gifts (offline users)
7. Distribution of flagship stores and e-commerce service points in the same city: Flagship stores and e-commerce service points support distribution in the same city, place orders online, and free delivery within 1.5 km, and delivery fee outside 1.5 km from 0 yuan.
8. Sending New Year's Goods on behalf of others: If Zhuang Lang borrows from a foreigner or a friend of Zhuang Lang from other places to place an order in 500 yuan through the platform, the platform party or merchant can help him deliver the New Year's Goods to his home, and the freight will be in accordance with the logistics rules in the county.
9, sell new year's goods, send Spring Festival couplets. Can be combined with the culture of going to the countryside.
Viii. Promotion of activities
1, WeChat circle of friends:
A. New Time and Space Customer Service Department is responsible for the promotion of WeChat friends circle;
B Marketing promotion in WeChat official account;
C. Participating merchants (enterprises) actively participate (forwarding by friends circle, posting in major forums in Pingliang, Baidu Post Bar, Weibo).
2. Send leaflets: you can recruit part-time dispatches (the number of part-time employees is about 6 per day). Push: recruit part-time dispatches, 65 yuan/day, and leave contact information. There are 2 X-stands, 2 tables, and small gifts 1000, starting from 1 month 25 and ending at 1 month.
3. Online promotion of Life Treasure; The production department is responsible for:
A, product beautification;
B, banner advertising production;
C, check and test the ordering process
4. Media advertisements: county TV stations and other county media.
5. Publicity videos: mobile phone videos and website publicity videos.
6. Public welfare publicity: giving new year's goods to the elderly and cleaning workers.
IX. Activity Preparation
Production department:
1, event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets, mascots, product photos, design completed before 1 20th;
2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, the art design of products, and the setting of discount coupons shall be completed before 1 22, from the date when the scheme is established.
Ministry of Commerce: A. From the date when the plan is established; B, collect the required products before 1 20th.
Operation Department: A. From the date when the scheme is established; B, implement the inventory warehouse and warehouse management; C. Establishment and construction of activity venues
Customer service department: a, statistics of daily orders; B, count the number of registered users; C, active product portfolio entry
X. Activity cost
The preliminary estimate is about100000 yuan, which is planned to be raised by various businesses and supported by the County Bureau of Commerce.
Eleven, new year goods:
Merchants provide, register
Planning scheme of on-site activities of the New Year Festival 3 I. Purpose of the exhibition:
Inheriting Chinese traditional folk culture and stimulating economic consumption during the Spring Festival.
Improve the environment and quality of citizens purchasing new year's goods, and meet the citizens' one-stop shopping needs. Focus on displaying famous products from all over the country and promoting enterprise products and brands.
Enrich the content of community life around the new city and bring convenience to residents.
Lay a foundation for sales and investment promotion in Xindi City, and gather popularity.
Second, the exhibition time:
need to be decided or settled
Venue: Hua Mao 1958 Square.
Third, the theme of the exhibition:
20xx Xindicheng New Year Taobao Food Festival
Fourth, the organization:
Organizer: Xindicheng
Organizer: Anhui Shenhua Advertising Media Co., Ltd.
V. Contents of the exhibition:
New year's sales promotion of various booth merchants. The organizing committee organized on-site Spring Festival couplets, a thousand yuan gift package lottery, the God of Wealth to give out red envelopes, and the annual taste of glutinous rice balls.
VI. Scope of Exhibition:
1, drinks: all kinds of wine, white spirit, yellow rice wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea, etc.
2. Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products, agricultural products, etc.
3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.
4. Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.
5. Clothing category: bedding, clothing, shoes and hats, etc.
6. Specialty: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes and Huishan clay figurines;
7. Imported commodities: special foods from all over the world;
VII. Forms of activities:
1, Thousand Yuan Gift Package Lottery: Customers can get a raffle ticket from the merchants for free after shopping in 50 yuan. A raffle ticket can participate in a raffle. If you buy 100 yuan, you can get two raffle tickets, and so on.
2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write Spring Festival couplets on the spot to send Spring Festival couplets. Send it as soon as the shopping is over xx yuan.
3, the god of wealth to send red envelopes: the first 200 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which may contain a blessing, a couplet, a yuan or a greeting card.
4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 30 seconds, the order can be exempted.
5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises to promote group purchase while promoting goods.
6. Artistic performances: lion dancing, guzheng playing, pipa playing and singing representative songs during the Spring Festival.
7. Window cutting: On-site teaching of window cutting skills.
8. Enjoy free New Year snacks such as glutinous rice balls and spring rolls.
Eight, publicity plan:
This year's New Year Shopping Festival will focus on pre-publicity and speculation, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.
Publicity methods: hard and wide activities, dynamic reports and topic hype.
1, Network: Post on the websites of major forums to expand publicity.
2. Print media: Advertisements or dm pages can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News.
3. Vehicle carriers: buses and taxis put advertising information.
4. Posting of community posters: Posters will be tailored for this year's New Year Shopping Festival, so as to increase market attention and accumulate popularity for this year's New Year Shopping Festival.
5. Air glider
On-site activity planning scheme for New Year Festival 4 Time:
20xx- 12-20xx-2
Activity mode:
Offline activities into the community+WeChat promotion
Background:
Through the continuous publicity of materials, tasting activities, selection of cute baby and Christmas activities in the community, on the basis of knowing the farm products, we will sell new year's goods for the New Year, so that residents can buy high-quality and affordable new year's goods from the farm, improve the happiness brought by the farm to the community residents, and at the same time, increase the independent visits of the mall page and accumulate fans' attention. Complete the product exposure and user conversion rate of the mall.
Programme of activities:
Offline:
1, put up banners on the roads with heavy traffic in the residential area, publicize the cooperation between the farm and the property, and prepare green, healthy and organic new year products for the community residents. It is required that the banners must be enough to attract people's attention and form a lasting impact. The banners should be hung for at least one month (resources of the property and street committees are needed).
2. Set up simple display cabinets in crowded places (without selling function) or Yi Labao to display the farm situation and some new year products. If there are property resources, they can be placed at the elevator door of the underground parking lot of the community, next to fresh food cabinets or takeaway cabinets, and can cooperate with other platforms to participate in some holiday activities (Taobao, JD.COM, Vipshop, Hungry and other platforms), which can form better results.
3. Set up a fixed point in the community, place posters or publicize the recruitment and tasting activities in places where there are entertainment and fitness facilities or crowds are relatively concentrated from 9: 00 am to 5: 00 pm, and display the new year's products to promote the new year's festival activities. Scan the code to pay attention to new preferential activities and tasting activities (non-sales purposes). During the activities, we should remind WeChat Mall that there are more products, prompting attention.
4, advertising in the elevator in the community requires a long-term continuous display, mainly to enable people who usually drive to work and go straight to the elevator to see the slogan of focusing on the new year's goods for enterprises and buying new year's goods to send friends.
Online:
1, the anchor broadcasts the open-air activities of farm children, and promotes the activities of farm WeChat and live broadcast platform. The online registration process and activity content are optimized by the anchor later. (The registration method is followed by WeChat WeChat official account and added by WeChat or QQ, which can form a relatively concentrated community to accumulate information and facilitate accurate activity notification when promoting community activities in the later period.)
2. When offline stores are selling, they need to publicize the notice of WeChat Mall that there are discounts and members' recruitment and tasting activities, demonstrate interested customers or play a good demonstration video in the store (how to pay attention to it, how to buy it, how to become a micro-manager of the farm, how the micro-manager benefits and how the micro-manager benefits), and carry out the process of generating UV and exposure for the fans of WeChat WeChat official account. At the same time, make posters or Yi Labao can scan the code conveniently in the store.
3, soft text push tips for the provision of new year's products and WeChat WeChat official account publicity activities (looking for the registration of Mengwa anchor activities)
4. The mall is connected with multiple customer service functions. When entering WeChat official account, it will automatically prompt the purchase channel, optimize the payment method and simplify the transaction process.
5, to promote the community to make a presentation, you can enter the community's WeChat or QQ group to promote related topics in the community. With the offline activities, the online and offline publicity has formed a process in which the farm has appeared many times in the community to arouse curiosity and understanding, and increased the trust of the farm in the community.
Activity rules:
1, all community posters, Yi Labao and display cabinets should be printed with the QR code of enterprise WeChat WeChat official account to facilitate code scanning attention.
2. In the' site where fixed-point publicity and tasting activities are carried out, apart from providing some products for tasting and some goods for sale, new year products with different specifications and standards need to be displayed. However, the new year products displayed are not for sale or only for a small amount. If you need to buy them, you can prompt to buy them in the online mall. On the premise of ensuring quality and quality, the price of online products is lower than or the same as that of the displayed goods.
3. On the basis of optimizing the WeChat mall on the WeChat side, the offline exhibition activities prompt scanning code to pay attention to more preferential and healthy farm products during the trial and sales, and can promote the process and income of customers turning into micro-store owners.
4. During the selection and live broadcast activities of Mengwa in the community, the anchor should prompt the process and registration method of Mengwa's selection activities to register by paying attention to WeChat WeChat official account.
Publicity:
1, shops in the community can negotiate with community shops to see if it can be done (by giving away farm products, offering discounts or helping to sell them with commissions), food stores, small supermarkets, slimming beauty shops and so on.
2. Banners, posters, Yi Labao and display cases in the residential area need related property resources, as well as consultation with the property when they are put into use, and management and inspection are required.
3, the farm publicity in the company's stores needs to do relevant training, forming a closed-loop process of sales, attention and repeated purchase, becoming a micro-store manager.
4. During the activity, Suzhou Citizen Card, China Construction Bank and other companies are required to cooperate with the publicity, and the copywriting needs to be launched to activate old users.
Monitoring indicators:
1, complete the traffic of WeChat Mall 30000 and the exposure index 2 of product 180000, covering the selected community, and guarantee the continuous traffic and exposure after the activity.
1, product specification, type, activity area, number of banners and Yi Labao posters 2, activity time is long, and the property needs to be negotiated.
On-site activity planning scheme for the New Year Festival 5 I. Activity content
Organizer:
XX Municipal People's Government, Organizing Committee of New Year Shopping Festival, XX Daily
Support unit:
XX commerce and trade bureau, agriculture bureau, tourism bureau and other relevant departments.
Activity theme:
Happy shopping, long fu he chun
Exhibition time:
20 12 years 1 month 1 day-20 1 2 years1month 2 1 day (from the eighth day of the twelfth lunar month to the 28th of the twelfth lunar month)
Exhibition location:
XX New District Convention and Exhibition Center (or commercial pedestrian street, bazaar)
Exhibition area:
About 1 10,000 square meters
Number of exhibitors:
Organize 200
Estimated audience:
two hundred thousand
Scope of participation:
1) food (green food, grain and oil food, health food, leisure food, all kinds of famous teas, meat and poultry food, baked food, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, native products, agricultural products, famous snacks, etc.)
2) Drinks (wine, white wine, yellow wine, national wine, health drinks, carbonated drinks, lactic acid bacteria drinks, tea, coffee, etc.)
3) Gift boxes (cosmetics, health products, nutriments, small household appliances, home decoration products, etc.)
4) New Year's Goods Exhibition Area (Spring Festival couplets, window grilles, New Year pictures, flowers, ceramics, books)
5) Clothing: clothing, children's wear, children's products, toys, bedding, knitwear, shoes and hats, etc. 6) Transportation: cars, electric cars and motorcycles.
Layout setting (it needs to be combined with the site for general planning):
(1) Indoor (four planned areas)
Brand Zone (Zone A): 20 booths are planned, and the investment target is national famous brand enterprises.
Including: traditional new year's goods area such as liquor, national wine, wine, beverage, dairy products, tea, coffee, health care products, gifts, gift boxes, edible oil, communication, etc. (Area B): 50 booths are planned, and the investment targets are local enterprises.
Spring Festival couplets, window grilles, New Year pictures, flowers, ceramics, books, lanterns, costumes, children's products.
Sugar and liquor area (area C): 30 booths are planned, mainly for local sales.
All kinds of candy, jelly, leisure snacks, wine, white wine, yellow wine, national wine, health drinks, carbonated drinks, lactic acid bacteria drinks, etc.
Comprehensive Zone (Zone D): planned 100 booths, investment target: local enterprises.
Green food, grain and oil food, health food, snack food, all kinds of famous tea, meat and poultry food, baked food, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, native products, agricultural products, famous snacks, tea, coffee, etc.
(2) Outdoor
20 booths are planned, with 100 square meter as a unit;
Investment targets: cars, mini-cars, motorcycles, electric cars, etc.
Exhibition objectives:
1) Active festive atmosphere: Create a traditional festive atmosphere in China through a series of special folk activities;
2) Revival of traditional culture: fully display China's traditional New Year's Day stationery, promote China's traditional culture, and make a modest contribution to the revival of traditional culture;
3) One-stop shopping for new year's goods: a collection of special brands, new year's goods and household items from all corners of the country for the exhibition.
Merchants find good buyers and provide good products for merchants;
4) Building brand exhibitions: Building the New Year's Fair into a brand event of festivals and exhibitions during the XX Spring Festival can not only enliven the festive atmosphere, but also enhance the influence of the city, boost the development of the city's commerce and trade economy, and give full play to the comprehensive function of festival exhibitions to stimulate the economy.
Second, the highlights of the exhibition
Super advertising effect: sufficient advertising investment and novel application of popular delivery methods. For example, continuous prime-time TV and radio advertisements, long-term newspaper advertisements or poster advertisements, invitation promotion and outdoor advertising promotion are all powerful guarantees for the success of the New Year Shopping Festival.
Timing: On the occasion of the Spring Festival, according to the custom of China people, it is the time for families and collectives to purchase holiday supplies in large quantities. At this time, the consumption funds are sufficient, the consumption budget is huge, and it is the peak of people visiting relatives and friends, and there are no less specialties, food, clothes, daily necessities and gifts for parents and friends. One-stop shopping choice: Considering the habit of people's consumption during the Spring Festival, the organizing committee will organize a wealth of exhibits so that consumers can buy all the things they need in our venue "one-stop" and truly "stroll through the New Year Festival and enjoy Long Fuchun".
Golden time guarantee: In order to make the exhibitors get the greatest benefits, the cycle of this New Year Festival is 20 days, which can fully ensure that consumers have enough time to purchase and choose.
Super popularity gathering: The popularity of the New Year Festival will gather. In addition to advertising investment, the exhibition site will also hold a variety of activities such as cultural performances, group purchases, sweepstakes, promotion meetings, gifts, etc., which will attract popularity more effectively.
Iii. Charging standard 1) Indoor exhibition area
Area A-brand area: 19800 yuan/piece, each 36 square meters, * * 20 areas B-traditional new year's goods area: 1500 yuan/piece, each 9 square meters, * * 50 areas C-sugar liquor area: 2000 yuan/piece, each 9 square meters.
Zone D-Comprehensive New Year's Goods Zone: 1800 yuan/unit, each 9 square meters, * * 100; 2) Outdoor exhibition area (limited to automobiles, motorcycles, electric cars, bicycles, etc.) 5,000 yuan/unit, each100 square meters, * * 20 units.
3) "XXX" 2012xx Longfuhe Spring Festival Shopping Festival, the title fee of the exhibition starts at100000 yuan, and the application is made.
Enterprises can participate in the bidding, and finally the highest price will prevail;
4) In addition to cash sponsorship, the main sponsor also needs to provide 50,000 yuan in kind prizes (to provide prizes for activities in the same period).
5) Rainbow Arch 5000 yuan/exhibition period, balloon floating 3000 yuan/exhibition period/piece, large-scale inkjet billboard 5000 yuan/exhibition period/piece, road flag 2800 yuan/exhibition period/group (each group 10).
IV. Concurrent activities
20 12XX opening ceremony of longfuhe spring festival.
"Long Fu He Chun" XX Folk Artist Unique Performance
Audience lucky draw
V. Schedule
20 1 1 year1February 10 -27, investment promotion and promotion 201year1February 18 -30.
20 12 1 month 1 day 20 12XX opening ceremony of longfuhe spring festival: 9: 00.
During 20 12 years 1 month 1 day -2 1 day, three performances of "Long Fu He Chun" XX folk artists will be held 20 12 years 1 day-2. Month 1 day-5, citizens' consumption purchase day (9: 00-20: 30) 20 1 2 years 1 month 6-10, specially invited enterprises' purchase day (9: 30-20: 30) 20/kloc Japanese citizens' consumption and purchase day (9: 00-20: 30)122/month (9: 00-13: 00)
Sixth, the participation process
Apply for the exhibition → Determine the booth number and the amount of the exhibition → Fill in the exhibition application form → Pay the deposit of the exhibition fee → Submit a copy of the business license → Confirm the exhibition → Provide the enterprise information → Pay the balance → Prepare the exhibition according to the exhibition layout instructions → Go through the exhibition formalities on site → Participate in the exhibition → Withdraw the exhibition.
Seven, matters needing attention
1) The booth arrangement shall be handled according to the principle of "first registration, first payment, first arrangement", and the Organizing Committee reserves the right to make reasonable adjustments to the booth according to the overall exhibition needs.
2) After signing the exhibition contract, the exhibitors must pay 70% of the booth fee as a deposit, and settle the balance within 7 days before the start of the exhibition, otherwise the organizer will not keep the booth. 3) Exhibitors shall provide the organizing committee with copies of business license, hygiene license, product quality inspection report, hygiene inspection report and authorization certificate of agency distribution qualification.
4) It is forbidden for exhibitors to bring fake and inferior products. It is forbidden to transfer, rent or assemble the booth without permission. All legal consequences arising therefrom shall be borne by the exhibitors.
Eight, publicity and promotion
1) Establish cooperative relations with XX Daily and XX TV, and increase media promotion;
2) Print 50,000 visiting invitations, and send staff to XX related institutions, enterprises, advertisers, advertising companies and dealers to distribute invitations one-on-one to invite them to visit and purchase;
3) The organizer will compile the journal, and publish the enterprise directory and brief introduction for the exhibitors free of charge. And widely distributed to visitors, cooperative units, Chinese and foreign exhibitors, industry authorities, etc. 4) Short-term outdoor advertising in key road sections and XX key business blocks around the exhibition venue;
5) High-frequency advertising on TV, radio, newspapers, public transportation and Internet; 6 6) 10/00000 free dm distribution and mailing;
7) Direct telephone invitation by full-time staff of the Investment Promotion Department of the Organizing Committee;
8) During the exhibition, a free shopping shuttle bus will be arranged to facilitate citizens to purchase at the exhibition;
9) During the exhibition, the bus stop sign advertisement 100 (advertising area 1.2x2.4x double-sided) 10) is expected to be organized by 500 specially invited enterprises, and 200,000 mass consumers will visit the conference! IX. Benefit Analysis 1, Income Analysis
Expected exhibition revenue: 8 1 1000 yuan 1) indoor exhibition area.
Area A-brand area: 19800 yuan/piece, 20 pieces, * * 396000 yuan; area B-traditional new year goods area: 1500 yuan/piece, 50 pieces, * * 75000 yuan; area C-sugar liquor area: 2000 yuan/piece.
Zone D-Comprehensive New Year's Goods Zone: 1800 yuan/unit, 100, * *180,000 yuan 2) Outdoor exhibition area (cars, motorcycles, electric cars, bicycles, etc.) 5,000 yuan/unit, 20 units, * * */kl.
Expected investment income: 546,800 yuan 1) title fee100000 yuan;
2) Sponsor 50,000 yuan/sponsor, 5 sponsors are planned, and * * * 250,000 yuan; 3) Rainbow Arch 50 yuan/exhibition period * about 10 = 50,000 yuan;