1. Impact on the sauerkraut industry chain in the short term:

As a traditional cuisine, sauerkraut, or kimchi, has a wide range of lovers in the north and south of the Yangtze River. At present, the domestic around sauerkraut has formed a complete industrial chain: farmers planting - factory purchasing, processing - enterprise purchasing and sales.

And as consumer panic deepens and downstream businesses demand higher quality sauerkraut, this will inevitably lead to many companies falling into closure, a large number of workers are unemployed, and the sauerkraut industry will suffer from extinction.

Taking the town of Zaiqi, Hunan Province, which was mentioned in the 3.15 gala, for example, there are 39 existing vegetable processing enterprises, of which there are 16 large-scale processing enterprises, and more than 90 percent of them are engaged in the processing of sauerkraut.

Currently Huarong County has formed a complete caper processing industry, and drive the local logistics, catering, printing and packaging, e-commerce and other primary, secondary and tertiary industries integration and development. The number of related employees is 138,000 people.

Overall, the sauerkraut processing industry has become a pillar industry of local agriculture. The incident will certainly have a serious impact on the local caper processing enterprises, and the local economic development will be stagnant for a short period of time.

In addition, due to the closure of a large number of factories, farmers planted and sauerkraut-related primary agricultural products will also face stagnant sales, the interests of farmers will also suffer serious losses. The total area of local mustard planting in the town of Zaiqi in Hunan province is 14,700 hm2, with a total output of about 1.2 million tons, making it the largest concentrated mustard production area in the country.

And and sauerkraut directly related products, pickled fish related enterprises will also face a short-term decline in traffic and revenue double. According to enterprise search data, the peak of new registered enterprises of pickled fish is 2017-2019, with 3967, 4936 and 4563 registrations respectively.

But even in 2020, when the epidemic hit, there were still 3,300 newly registered pickled fish enterprises. The current pickled fish market is still hot, and many people are still optimistic about the development of the pickled fish category market.

While a number of too two, Yu is almost, have a family pickled fish, Yao Yao pickled fish and other pickled fish enterprises have issued announcements and involved enterprises to draw a line, pointing out that the existing suppliers have the qualification, attached to the product test report, sent a working group to the supplier to inspect. It can be said that a business to do all that can be done.

2, in the medium and long term on the impact of agricultural products processing industry:

"Tukeng pickle" pickling process also has a hundred years of history, but when consumers do not buy the Tukeng pickle pickling process, want to survive the pickle business must be revolutionized pickling process, in order to survive in the market. And the whole sauerkraut industry will also see a major reshuffle. This is important to promote the domestic pickle market towards benign development.

In recent years, sauerkraut as a representative of the primary processing of agricultural products ushered in the rapid development of the industry, but the low rate of primary processing, backward technology, the processing environment has been the constraints on the development of the industry's resistance.

The Development and Reform Commission of Henan Province, for example, previously released data, the overall processing rate of local agricultural products is only 40% -50%, and due to the agricultural production areas of the majority of farmers and professional cooperatives of agricultural products processing awareness is weak, the primary processing facilities are imperfect, the primary processing rate of agricultural products is even lower. And after this sauerkraut incident, under the strong government supervision and the industry's high attention to food safety, the agricultural primary processing industry will also usher in a change.

Traditional agricultural cultivation, agricultural products under the serious homogenization, quality levels, consumer recognition is not high, landmark brand building and protection of weak awareness of the reality of the reasons, poor performance in the consumer market, the domestic more often than not, agricultural products stagnant situation.

Only after the development of agricultural products processing industry towards standardization, we can improve the added value of agricultural products, and drive the development of agricultural products upstream industry. This can also gradually change the cultivation mode of China's agriculture, improve the income of farmers, and realize the revitalization of the countryside.