Is Luckin Coffee called Little Blue Cup or Little Deer?

Luckin Coffee, a rising coffee brand in China, has attracted much attention in recent years. However, many people are a little confused about the brand of Luckin Coffee and the meaning behind it, especially whether Luckin Coffee is called Little Blue Cup or Little Deer? This question has become a hot topic. Let me introduce it to you in detail.

Little Blue Cup is the English translation of Luckin Coffee

Many people believe that the English translation of Luckin Coffee is "LuckinCoffee", which is not entirely correct. The English name of Luckin Coffee is "LUCKINCOFFEE", and the "LUCKIN" actually refers to "luck", not the "luck" we often hear. However, whether it is the Chinese name or the English name, Little Blue Cup is just a nickname for Luckin Coffee, not the official name.

On the official website of Luckin Coffee, we can see the English name of Luckin Coffee "LUCKINCOFFEE". As for the "little blue cup", it is actually because the logo of Luckin Coffee is a small blue cup, and this small blue cup has become the most commonly used name for Luckin Coffee.

Xiaolu is the image spokesperson of Luckin Coffee

Although "Little Blue Cup" is the most commonly used nickname for Luckin Coffee, the title "Xiaolu" is the most familiar to everyone. In fact, in the daily publicity and promotion of Luckin Coffee, we can often see the image of a cute and cute deer. This little deer is the "image spokesperson" of Luckin Coffee, representing the young, fashionable and energetic brand image of Luckin Coffee.

It is understood that in order to better enhance its brand image and popularity, Luckin Coffee chose the image of Xiaolu as the spokesperson of the brand image and promoted it through various channels. On the official website and APP of Luckin Coffee, you can also see a large number of cartoon-like deer images appearing. This lively and cute deer image has successfully attracted the attention of many young consumers and created more topics for Luckin Coffee’s brand image.

Summary

Whether it is "Little Blue Cup" or "Little Deer", they are both pronouns used by Luckin Coffee in brand marketing and promotion. Among them, the "little blue cup" represents more of the logo image of Luckin Coffee, while the "little deer" is the image spokesperson of Luckin Coffee, representing the young, fashionable and energetic brand image of Luckin Coffee. For consumers of Luckin Coffee, we can choose different coffee drinks according to our own tastes, and the recognition and attention of the entire brand image should be based on the cute image of "Little Deer" and the English name of "LUCKINCOFFEE" .