Most of the contents released by WeChat official account, the mother of rice cakes, are based on the founder's own personal experience and pain points, supplemented by foreign professional theories (such as American Academy of Pediatrics, World Health Organization, NHS, etc.), and combined with the parenting characteristics of China families.
Development course of rice cake mother
Founded in 20 14, rice cake mom is a platform for providing maternal and child content, maternal and child e-commerce and other services. In September this year, it won the B+ round of investment.
At present, the cumulative number of fans is15 million, the average monthly sales of e-commerce is 60 million, and the sales of knowledge-based paid courses exceed 52 million in the first year.
The number of fans of the rice cake Mama Mama Matrix has reached more than15 million. In September, 20 18, it completed the B+ round of financing of over 100 million yuan, which is in a period of rapid development.