In recent years, with the rapid development of the hot pot skewer market, the brand into the homogenization, competition into the white-hot, in order to attract traffic, the hot pot skewer store owners are painstakingly engaged in marketing, today 20% off, tomorrow 7% off, the day after tomorrow 6% off, at the beginning of the perhaps attract part of the flow of traffic, the activity period, and then back to the old cold, end of the month calculations to regret the discounts are as if hemlock to quench their thirst. The company's business is a very important part of the company's business, and it's a very important part of the company's business.

So the question comes, hot pot skewer store in addition to discount activities, what other marketing methods? I believe that this problem plagued many friends doing catering, today we will run through, hot pot skewers of the top ten creative marketing tips.

In the first few issues, I in the Sina blog - lit cat to share with you a "skewer store creative activities program? The article, but also caused everyone's **** Ming, opened up some of the friends of the idea, if you copy and copy the method above certainly does not work again.

Today's Internet era, Netflix has become a catering people chasing the dream, such as: "enchanting face dance, hand back salt brother", their overnight popularity, why worry about no guests to the door. In the jittery push waves, a variety of creative marketing, funny videos have been on the catering stage, to catering practitioners to bring a lot of inspiration, have you found their own marketing model?

Today, we put aside the above traditional marketing ideas, not with the help of various types of promotional platforms, another way to do marketing. Iron still needs its own hard, the most creative, vitality of the marketing secret or do a good job in the details of the restaurant, master the following ten points, your store is not fire are difficult.

Secret one: before the meal to provide free specialty snacks

Hot pot skewer store free specialty snacks. For example, homemade potato chips, popcorn, seasonal fruit, etc., easy to pick up and share.

1. Significance

a. Enhance customers' dining pleasure.

b. Ease the anxiety of waiting for food.

c. Enhance customer experience.

2. The way

The snacks introduced are best characterized by store features, simple operation, easy access, appetizing and healthy.

Secret two: dishes reduce the amount of price reduction

We often encountered such embarrassment when we go to the hot pot store consumption: 2 people eat hot pot, point a beef 58 yuan, point a tripe 48 yuan, the dishes portion more expensive, point a waste of food, do not point and crave panic, resulting in psychological contradiction, give up to eat hot pot.

1. Meaning

a. To meet the "almost full" guests.

b. Unexpected dishes can be tried first.

c. Catering to customers who are on a diet, or physical workers who have different needs for meal sizes.

2. Ways

Categorized according to the specificity of the dishes, it is not recommended to set up a tiered menu for all dishes.

Secret three: seasonal specialties, catering killer

Agriculture needs to follow the weather, catering is still the same. Summer has beer crayfish, winter has hot pot mutton soup seasonal change, prompting us to the seasons behind the breeding of food also have a few pursuit. The world's intangible cultural heritage of Kaiseki cuisine, one of the biggest features is the use of seasonal ingredients, suitable fish and vegetables and fruits, with exquisite tableware, so that customers feel the change of seasons at the table. Although the hot pot can cook "everything", but in the store to add a few seasonal dishes, is also considered to be the icing on the cake.

1. Significance

a. To meet customer demand for seasonal flavors.

b. New dishes help to increase menu fullness.

c. Seasonal ingredients that follow the laws of nature are more ecologically friendly.

2. Way

Seasonal dishes are not easy to overdo, but must have local flavor.

Secret four: with the package is indispensable

Different age classes, different genders, the demand for food also varies. Young people pursue spicy and exciting dishes, middle-aged and elderly people prefer light and nourishing diet; girls tend to dessert, parents favor soup. For different groups of people, we can provide a combination of packages to increase the dining highlights, to meet individual consumer demand.

1. Significance

a. Hot pot restaurants can increase the customer unit price through the matching combination of different dishes.

b. Provide customers with richer meal choices and pay more attention to nutritional science.

2. way

Set meal pricing should not be too expensive.

Secret five: creative design is an important plus

"Ma, spicy, fresh, fragrant" is the four essential elements of hot pot skewers, "color, aroma, taste" is a measure of hot pot grade scale. Under the well-off, people have been dining not only to meet the fruit of the stomach, pay more attention to the whole dining experience, decoration style, brand design, plate with an important basis for the restaurant scores.

Lane head hot spicy hot in Mianyang hot opening. Spicy hot to people's impression is low-end, simple, but the alley in the head of spicy hot a change in spicy hot curing stereotypes, decoration design using 3D stereo, will be the local famous humanities landscape and natural landscape into which, through the hand-drawn, virtual and real combination of ways to present into the restaurant, while the introduction of the 80's textbooks, toys, and other elements, into the store to let a person produce through the illusion of invasion of this scene, the topic is a continuous! The restaurant is also a unique restaurant with a variety of tableware. In addition, tableware is also unique: antimony pots, enamel, flower kettles are permeated with the memory of the 80s, literary and style, very popular with the locals.

1. Significance

a. To provide customers with a good dining environment.

b.Establishing the brand and facilitating the promotion.

c. Increase memory points, unforgettable.

2. way

Design needs to be adapted to the local conditions, do not be uniform, the sky is the limit.

Tip 6: Glass is also the finishing touch

Clear and transparent glass containers will make the food look fresher and healthier. The proper use of glass will increase the customer's goodwill, glass walls, glass bowls, glass tables to add glass elements are conducive to increase the popularity of the restaurant. At present, many hot pot restaurants use translucent glass kitchen, used to increase customer trust in the ingredients, to strengthen the communication between the restaurant and the customer.

1. Significance

Increase the cleanliness, freshness, and dining atmosphere of the restaurant,

2. Way

The selection of glass as much as possible to choose quality assurance, and daily to keep the transparent and clean.

Secret seven: provide comfortable and hygienic restroom

Japan to determine a business or restaurant is good or bad standard is to look at the toilet, Japan's requirements for the toilet is extremely demanding, clean and hygienic natural not to mention the toilet are heated. On the contrary, many small and medium-sized restaurants, in order to balance the space and even reduce the squatting position, the toilet is narrow, not to mention the sanitary conditions are difficult to meet, in order to do a good job of a restaurant, it is important not to ignore the details of the toilet.

1. Significance

Restaurant restrooms are closely related to each customer. He is a mirror reflecting the culture and image of the restaurant, but also a measure of cleanliness and hygiene of the yardstick, the bathroom is not hygienic, it is easy to erase the good sense of dining, despite the other details of doing a good job, the evaluation will be greatly reduced.

2. way

a. Clean is the first element. Equipment utensils also need to be fully equipped.

b. The direction of the door is important, try to avoid the dining area.

c. Don't miss the details of waterproof, anti-slip and anti-permeability.

Secret eight: queuing discount, overtime free

Eating hot pot skewers we often encounter queuing situation, sometimes even waiting for 2 hours, it is difficult to be seated, serving time and delayed, empty stomach waiting is a kind of torment, even if the taste is good, we will be from the bottom of the heart to give a poor evaluation. Alley head spicy hot pot launched queuing discount, overtime free rules, once introduced by the customer's pursuit.

1. Significance

The queuing discount and overtime waiver have to a certain extent increased the customer's trust in the restaurant and interest in dining. Guests will no longer become impatient by waiting, instead they want to go as slow as possible and look forward to enjoying a free experience.

2. Ways

a. Practical redemption of promises.

b. Reasonably increase the speed of food delivery. As far as possible to ensure that the food is served on time, not to disappoint the user's trust.

Secret nine: appropriate small benefits to improve goodwill

Hotpot restaurant can be forwarded through the circle of friends to collect praise, microblogging interaction, jitterbug small video and other ways of brand publicity, corresponding to the can be discounted, the second half-price, complimentary dishes and other forms of feedback.

1. Significance

a. Benefit from brand promotion, improve the recognition of the restaurant.

b. Increased interaction with customers.

2. Ways

a. The content of the giveaways and discounts can meet customer expectations and be as affordable as possible. This will increase dining motivation.

b. Improve the rules of the game. One table only once, stacking is invalid, etc.

Secret ten: improve the quality of staff

Many bosses believe that the restaurant waiters engaged in simple and easy to understand the basic work, no need for training. On the contrary, the waiter is standing in the battlefield front, directly facing the customer base, their knowledge and enthusiasm for work in response to the restaurant culture, through staff training is beneficial to create a positive and harmonious atmosphere of the restaurant.

1. Significance

a. It is conducive to improving the service and management of the store.

2. way

Employee training is different from induction training, the boss needs to spend effort and energy to complete the art project.