2. Letters from Robert Collier: Repeated reading of "Banknote Law"

3. The Method of Testing Advertising

4. "How to write a good advertisement"

5. Gary Holport's Newsletter

6. Letters from Bolun

7. Lazy people get rich

8. Breakthrough Advertising

9. Seven Steps to Freedom

10. Breakfast of the Champion

1 1. The Roots

12. Title of 2001year, Super Business Suraz

13. Become a millionaire in one year Vincent James

14. The Miracle of Fasting by Paul Prague

15. "Are you upset?" Polo Irola

16. The Godfather is considered by the father and son to be one of the best business books in the world.

1. john D Rockefeller

The most satisfying thing in the world is to know that the most important thing is self-reliance, which is the real motivation for a great businessman. Money is not the real motivation.

First seal

Talk about "morning running". You should run for an hour every day except Sunday. The best time is after getting up in the morning, washing your face, brushing your teeth, going to the toilet, eating a fruit (preferably a banana) and heading for the road.

The second letter

Fasting every Saturday.

Talking about diet, I think breakfast is not the most important meal in a day, and fruit can be used instead. Take a bath after exercise, eat some fruit before lunch, and eat fruit three times a day. Eat a big bowl of cereal.

Seeing a cat playing with a squirrel reminds me that there is no justice in the world, only power determines justice.

The third letter

Talk about diet: eat a lot of vegetables. I think eating six times a day is healthier than eating three times. Drink a large bottle of skim milk every day. Eat all kinds of lean meat or muscles. Eat 2-3 eggs a week.

Exercise muscles, keep fit, women like it, and defend against others' attacks.

Plan to do sth:

1. One of the conditions for success is to resist negative messages.

Successful people are successful because they always revise their plans again and again and keep moving forward.

The fourth seal

Exercise arm strength to make yourself strong and confident.

The fifth letter

Talk about how to make money.

The secret of making money is to do what they are most interested in, and their passion is money.

If a person wants to be an architect in his heart, he should not sell his house just because he hears that real estate is profitable.

Always hire someone who looks enthusiastic. This person may not be the most qualified person, but he must be enthusiastic.

Become a "market researcher", not a product, not a technology, not plagiarism, not how to buy land or anything else. You should learn what people want to buy. The way to infer what people want to buy is to observe what they are buying.

The sixth letter

How to measure buyers.

If you are lucky enough to have a mail order list. For example, if you sell an investment book and write a sales letter, who should you send the letter to?

The first one: send it to someone who gets the name and address directly from the phone book. (Waste of cost)

The second type: send it to people in the phone book, but only to people living in high-income areas. (Nanny also lives in it)

The third type: send it to people with above-average income, such as doctors, lawyers, engineers, senior managers, accountants, owners of high-priced houses, and owners of Rolls-Royce.

The fourth type: people who have mailed goods.

Fifth: send it to a group of rich people who have ordered books on investment by letter.

Sixth: send it to rich people who have bought similar products, and more than once!

Seventh: people who pay a large number for this.

Eighth: I have done this behavior recently.

Ninth: In addition to the above conditions, our friendly list broker is another mailer who sells similar goods.

The tenth type: your own customers. You must satisfy your customers.

The seventh letter

Three elements of customer list:

Brand-new: I just bought it recently.

Frequency: the use and usefulness that goods bring to them.

Consumption quota: People who are willing to spend 100 yuan are better than those who spend 10 yuan.

Collecting mail-order publications is the overwhelming advertisements of various mail-order companies published in newspapers and magazines. Pay special attention to the text on these messages. Browse again and again, read aloud, and write several times.

Sell your goods to people who really want to buy them.

Repeatedly observe all advertisements, observe the customer list of effective emails, and the different advertising costs in different commodity fields. Observe the publication of mail advertisements on a monthly or annual basis.

The eighth letter

Most people who work in the world actually don't like this job at all.

The ninth letter

Architects, massage therapists, churches, businessmen, etc., who can earn 500 thousand dollars a year. Who has an income of10 million dollars?

How can architects earn more extra money?

How can real estate agents earn more extra money?

How can a masseur earn more extra money?

Hire someone to write some reports for us. The first part of the report tells some little-known creation and investment skills, technologies that anyone can use. The second part introduces how special people make money, such as architects or massage teachers.

write a letter

Dr. Charlie L. Davidson

Canada 90402

No. Dayang Street 10 16, Santa Monica District

Dear Dr. Davidson,

I am writing this letter to you because I found that I can earn more money as a massage teacher.

I find it really unbelievable that no one has thought about this before.

Then the content: xxxx…… ...

Continue to describe the report and ask customers to buy a copy. (120 yuan)

If the idea comes true, we get a "successful method"!

How to buy a house without spending money. (advertising language)

How to buy a house in Los Angeles without spending money (extended)

The tenth letter

How to actually create advertisements or make a mail order promotion plan.

I found two books: Advertisement of Science written by claude Hopkins (read three times); Letters from Robert Collier written by robert collier (read twice)

When reading a book, don't take notes the first time, but take notes the second time and the third time.

Collect some advertising and promotion materials for yourself (which can be called "key materials"), read them regularly and take notes.

Steps to create advertising promotions from scratch:

One: Pay attention to the catalog information until you find the customer group you want to target.

Two: Suppose you choose a group of buyers who have mailed the book How to Make Money in the Real Estate Industry. Now you have to choose three or four books about investing in real estate, read them carefully and take notes.

Three: find as many advertisements as possible about investing in real estate. Read and take notes.

Four: Now all kinds of ideas will flood your mind, because your brain has received a lot of excellent information. At this time, what you need to do is to review the notes you made in the Letters to Robert Collier and the Advertisement of Science again, and re-read those titles.

How to buy real estate without spending money. The beginning of the letter:

Dear sir,

Do you know that there is a way to buy real estate in Los Angeles without paying any fees, and so on, and so on, and so on.

"Double customization", we have found a group of people who like to invest in specific occupations. Let's take a cardiologist as an example. Now, let's start like this:

Dear Mr. xx,

You know, we have a method here that allows cardiologists to buy a house in Los Angeles without spending a penny. And so on......

Five: What we have to do now is to create products and think about how to complete them. First of all, you should review these investment books on real estate that you have seen before. Then, you have to find out the best idea.

Next, you should arrange these methods according to logical theory and record them. Remember, what we come up with here is not a book, but a report. I think it should be around 100 page.

If you do this, you will create immeasurable value.

Eleventh letter

A package and b package theory.

Package A: Personal mail, such as from friends, relatives, or business partners.

Package B: Advertising leaflet, which contains business information.

The twelfth letter

At the beginning of the letter, you should call the reader's name and set the letter as a reply letter. If he doesn't reply to this email, he will feel guilty.

The thirteenth letter

How to use the reply envelope to make the recipient feel guilty for not replying. The letter reads as follows:

... and, Mr. Jones, as you can see, I will give you only one chance in your life to be the owner of a public Nevada nightclub. However, if you can't take it, please let me know and I will pass on this exciting opportunity to others. I attached a reply envelope and stamped it, because it is very important to get a reply from you.

Please be sure to reply today!

Fourteenth letter

Attract customers' attention and hide shopping vouchers, brochures, etc.

The fifteenth letter

How to write advertising promotion information;

1. The list you want to test;

2. Reports, books, etc. that you intend to sell;

3. See what methods others have used to sell similar goods;

4. In which media did people advertise when selling their goods in the past?

5. Books and reports on real estate investment;

6. Collect excellent advertising copy and DM, even those unrelated to real estate;

7. Any other good materials you may think of.

After the materials are collected, start reading and take notes.

AIDA criteria:

1. attract attention

2. Make customers interested

3. Make him eager to get what you sell.

Force him to take immediate action to buy your product in order to meet his own needs.

Sixteenth letter

Deep continuation of AIDA

Seventeenth letter

Copying excellent advertisements, words, overall effect, sentence structure and the order of information expressed in advertisements will gradually become a part of your mind.

How to write a good text, the daily language we use every day. For example, use "get" instead of "buy". Use short sentences instead of short ones. Use "transitional" words and phrases to make your work more attractive.

Use words or phrases to transition:

Well, actually, I want to start ...

Now, naturally, I don't want to ...

And, of course, here are some of what he said ...

Now, I'll say something better: ask yourself and answer yourself. Like this:

Bond, do you understand me? You know that. All right, let's continue ... wait.

How do you benefit from it? The answer is simple. All of us have to wait.

Can you imagine? I know it's hard to imagine, but it's true … and so on.

Eighteenth letter

How to use parentheses wisely to provide "visual gap" for your readers.

The layout of an advertisement should catch the reader's attention ... but ... but it is by no means just for the reader to pay attention to the layout. In most publications, the editorial content is five times that of the advertisement.

Nineteenth letter

It's not the first 40 seconds or the first 4 minutes, or the first 40 minutes, that decide whether we like or not. It is determined by pure first impressions.

Twentieth letter

Hold on, stop. Replace hunger, anger, loneliness and fatigue with stop. Writing, running, talking, walking, etc.

You don't have to do something, you just have to do something!

The 21st letter

The theme of the advertisement, they directly determine whether you can get the order. For example:

"Buy this and give that!"

"If you order immediately, you can get a big discount!"

"If you buy more, I can give you a discount."

"spend x money and get x goods!"

You need to explain: What are your commodity advantages?

Stop the sale

House demolition and sale

Just suffered a fire, and the goods were sold cheaply.

Crazy sales

Due to the company's tax arrears, the commodity compensation tax is handled cheaply.

The new goods will arrive, and there is no room for display, so the goods will be cleared and dumped.

If you have a method, you can make a lot of money by using it.

The twenty-second letter

Read and copy your collected advertisements and single pages aloud.

How to improve IQ before the baby is born! (for pregnant women)

How to modify the vehicle to run 50% more kilometers per gallon (for fuel-efficient people)

How to get social welfare insurance at any stage!

Successful steps of direct mail:

One: Find the sales market (e-mail customer list)

Two: find or create new products (paper and ink are more suitable) as marketing targets.

Third, create direct mail promotional advertisements to describe the benefits of products (or services).

Four: do a direct mail test (1000-5000 copies)

V: Analysis results

Six: If the result is good, then send another 20,000 to100,000 copies.

Seven: If the result is still good, continue the business process and pay attention.

Be sure to find the sales market first, and then pay attention to the goods to be sold!

Twenty-third letter

What I think is important:

1. Keep your body strong.

Step 2 educate your youngest son

3. Make a lot of money

4. Maintain our important interpersonal relationship with the outside world.

The biggest difference between people in all fields is awareness. It is said that people walk with their heads stuck in the sand.

Immerse yourself in your own world and follow your own direction. They are sheep, and they are just sheared regularly.

One way to create an illusion is to enumerate numbers. Write "most car owners" as "77.6% car owners"

The twenty-fourth letter

How to make money by doing business:

First, I will browse the list and mark the active customers on it.

Then, let your friend look at this list and let him express his opinion. I believe he can pay attention to these lists and have the ability to mark the most active customers in this list.

After that, I will sift through a full-page list, brainstorm and develop some new products and sell them to those on the list.

Finally, I will compile an investment report as a separate project soon. Talk to your investment partners.

Twenty-fifth letter

Cherish the good times and the good people around you.