The meaning of the Starbucks logo icon is "Starbucks coffee is as enticing as the song of the siren Siren".

Starbucks name (Starbucks) from the novel "Moby Dick" in the first deputy Starbucks (Starbucks), Moby Dick is known as the United States of America's greatest novel of the 19th century, which the character deputy Starbucks calm and rational, full of charm, and love to drink coffee. And Starbucks Logo taken from a pair of 16th century Scandinavian two-tailed mermaid wood carving pattern.

The image of the double-tailed mermaid, the Siren, comes from Greek mythology, and is portrayed as a half-human, half-bird, or half-human, half-fish siren, who haunts the sea and uses her heavenly voice to lure passers-by into the sea, causing their ships to hit the rocks and sink, which is one of the symbols of sexuality, love, desire, seduction, and beauty in Western culture, and Starbucks has adopted the Siren's image as the main pattern of its logo. Starbucks adopted the image of Siren as the main pattern of the logo, which means "Starbucks coffee is as seductive as the siren's song".

Starbucks, founded in 1971, is a global chain of coffee companies, the world's leading. Dedicated to the heritage of classic coffee culture at the same time, improve the user experience, pull the community prosperity of the specialty coffee roasters and retailers, as a global chain of coffee companies, Starbucks has more than 32,000 outlets around the world, about 400,000 employees, the annual turnover of up to 23.518 billion U.S. dollars, is a global chain of coffee companies, the world's premier.