Many successful enterprises or entrepreneurs have experienced the failure of starting a business, because only failure will make them feel pain. Entrepreneurship is actually not pleasant, but it will make people grow rapidly. Newcomers usually start groping for experience from the beginning. This road has given them a heavy psychological pressure, and they can't afford to fail sooner or later. This is the case with the following entrepreneur. He succeeded after repeated defeats and battles, so sometimes persistence is something worthy of recognition.
Like most entrepreneurs, he has experienced failures and encountered difficulties. Nine failed ventures and lost 654.38 billion assets. Finally, because of a dish, I earned 40 billion. He is Dai, the chairman of Wang Pin Group.
1953, Dai was born in a family in Taiwan Province, where soy sauce was a luxury decoration. There are many brothers and sisters in this family. Dai became an abandoned child when he was very young, and his father abandoned his wife and left his hometown. At present, the livelihood of a family of seven depends entirely on making clothes for others
10 years later, my father returned and founded Sansheng hat industry. After graduation, Dai also entered the family business. After working for more than ten years, Dai did not want to participate in the competition for property, but also to avoid the change of brotherly relationship. He chose to leave the family business and start his own business.
Dai's entrepreneurial process is very dramatic. After leaving the family business, 37-year-old Dai decided to start his own business. The first amusement park in Taiwan Province where you can ride an ostrich is Dai's first venture. At that time, not only the popular idol group "Little Tiger" was invited to speak for you, but also a stunt, which earned NT$ 6,543.8 billion in the first year. Self-confidence was worn slowly, and we cooperated with three amusement parks successively. However, due to the exultation of blind expansion, problems soon appeared.
Many tourists are one-off curious consumers, but they have opened a number of amusement parks and want to expand their scale. In the end, they became their own competitors. The cost has risen several times and the income is not as good as before. An amusement park can earn 654.38 billion yuan a year. Later, there were four amusement parks, with a loss of 654.38+billion.
In just a few years, he founded nine institutions, the previous four small amusement parks, three restaurants and concert agencies, and the Guinness World Records Museum. The business scale of several institutions is very similar, making big profits in one year and dying in the second year. In the third year, they entered a business dilemma, and finally their revenue continued to decline.
Many enterprises closed down, and huge debt pressure followed, but Dai didn't escape, didn't back down, put down his body and threw it to his friends to borrow money. This is also where Dai is very grateful. His friends never gave up and gave him enough courage.
1992, Dai had a whim to bring this restaurant back to life. Scrambling for NT$ 2.7 million, I opened a "Wang Pin Formosa Plastic Steak". "Be kind to the most important person in my heart" was the slogan of the store at that time, which also made Wang Pin Steak famous in World War I. A few years later, Dai paid off his previous debts and made Wang Pin a brand.
The counterattack of Wang Pin Steak turned Dai, who was heavily in debt, into a profit. Today, Wang Pin Steak has been upgraded to Wang Pin Group. In 20 12, the highest valuation of Wang Pin Group exceeded NT$ 40 billion.
Entrepreneurship is always full of opportunities and crises. There is a saying that when you succeed, you should think of failure. When you fail, you should take failure as experience. People need to learn and struggle all their lives. As long as you embark on the road of entrepreneurship, then your life will be accompanied by entrepreneurship, with no end and no end.