The product architecture of MUSLOG is very simple, similar to the upgraded version of Douban Musician Station. Independent musicians set up their own personal homepages on MUSLOG, and fans can interact socially through music audition and message leaving. There are two kinds of people that MUSLOG serves: independent musicians and record companies. In terms of independent musicians, MUSLOG breaks the traditional overall packaging mode of bands, and musicians such as drummers and bass in bands can also set up home pages for personal packaging.
Solving the promotion needs of independent musicians is the primary purpose of MUSLOG at present. Ma Yibei, co-founder of MUSLOG, believes that most music products on the market are mainly sold by copyright, and the packaging promotion needs of independent musicians have not been solved. From the perspective of the platform, for independent musicians with the label of "minority", if you don't talk about promotion and talk about copyright directly, it is actually equivalent to touching the "ceiling" in another posture.
Applying this logic to the product function, the form of pure stocking is different between MUSLOG and Douban Music Station. In addition to personal display and social functions, MUSLOG also provides musicians with services including schedule calendar, information screening, reservation and data collection. In the future, MUSLOG hopes to build an "online studio" for independent musicians that can maintain and manage fans and B-side.
We have explained a phenomenon. At present, most of the income of independent musicians in China comes from performances. What they want is to expand their popularity and influence, and finally realize it through performances. At present, MUSLOG is establishing cooperative relations with some music brands and offline concerts. Through the platform, it helps merchants and independent musicians to share services for offline performances. In addition, MUSLOG will also conduct peripheral selling and artist brokerage around independent musicians, such as selling music training courses. However, Ma Yibei said that after the promotion of musicians, the dream of Bandcamp will continue.
In my opinion, there are many reference models for the future play of MUSLOG, such as "getting caught" in offline music space, "jam music" with strong media attributes, and "seeing music" with independent music ecology. The key to the problem lies in how to balance the service and income, but the MUSLOG ship that has just been online for a week has turned around a little, so we may be able to look forward to it.
As for the team, there are currently 12 people in MUSLOG * *, and the founder Wang Tan once worked as the head of the marketing planning department of Chengdu Yuanhong Real Estate Development Company and was also a racing driver. Huang Yu, co-founder, is a 48V bass player in the back-rocking band; Ma Yibei, the co-founder, once worked in Chengdu TV Station and organized commercial activities of artists such as Aaron and ALin.