Zhou Yanlong, general manager of Quanjude Group, said at the 6th China Catering Innovation Conference. There is no service charge for Haidilao, and neither should we. ? It is understood that on the occasion of Quanjude's 156th birthday on July 24, 22, Zhou Yanlong announced three major business adjustment measures, including lowering the price of roast duck, adjusting some regional menus, and completely canceling the service fee. So, what is the service charge?

is the service charge also called? Service price? Or? Service charges? . The scope of service fees includes the prices of hotels, baths, haircuts, washing and dyeing, photography and various repair services, which are generally composed of service costs, corporate profits and taxes. In a broad sense, the scope of service fees should also include lawyer fees, CPA fees, technical or management consulting fees, etc.

before the cancellation of the service charge, the private room service charge of Quanjude was 15% of the total consumption, while the lobby charge 1%.

the cancellation of the service fee that Quanjude has been following for many years is also releasing a signal that they are going to start saving themselves.

Quanjude is a time-honored brand in China. It was founded in 1864 and is famous for its roast duck. It is said that you have never been to the capital without eating Quanjude roast goose, and because of this fame, almost everyone who travels to the capital will try Quanjude roast duck, and there are more and more shops. Perhaps it is famous. The price of Quanjude roast goose is higher than the average market price, and a certain amount of service fee is charged. However, poor food and poor service attitude have also become criticisms, which makes Quanjude go downhill. According to the data, Quanjude's revenue in 22 is 76-8 million yuan and its net profit loss is 24-264 million yuan. Because of the stimulation of this data, the general manager of Quanjude will be determined to make changes.

In fact, Quanjude can see the shadow of many time-honored brands. With the reputation of time-honored brands, they raise prices and charge various fees, without inheriting the fine tradition of time-honored brands at all, and forgetting that the essence of catering is to provide quality dishes to customers. If Quanjude wants to successfully transform, it must put down its posture and make changes to meet the market demand, otherwise it will only be empty of the old brand and smash the signboard for many years.

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