If you want to conquer customers, you should start from these aspects. These are the five human needs put forward by American psychologist Marlowe. Like a ladder, human needs are divided into physiological needs, security needs, social needs, respect needs and self-realization needs from low to high. These different requirements can also correspond to different customer levels. According to their own industry, they can roughly classify their customers at hand. Generally, small customers can basically meet their physiological needs and safety needs, while senior customers often have more needs for socialization, respect and self-realization.
Next, let's analyze how these five types of needs are applied in real life with scenarios. Because I am rooted in the medical circle, I will take the medical circle as an example. Other industries can be brought in by themselves according to the formula.