First, understand the propaganda work from the political level. Propaganda work not only plays an important role in the political construction of political parties and countries, but also has become an important part of the "spiritual food" of enterprise employees and the needs of life under the fierce market competition. If an enterprise does not attach importance to propaganda or does not know how to publicize, it will lack an important means of survival, life and development. Propaganda work, as the central work of ideological and political work in enterprises, plays an active role in promoting enterprise management. Within the enterprise, the propaganda work plays the role of a link between the release of the upper feelings and the upload of the lower feelings; Externally, publicity can increase the public and society's understanding of the enterprise, establish a good image of the enterprise and improve its visibility and reputation. For example, Gongcheng Water Conservancy and Electric Power Co., Ltd. closely focuses on the theme of propaganda work and the spirit of important meetings of Guangxi Water Conservancy and Electric Power Group Co., Ltd. every year, vigorously publicizes the relevant principles and policies of the party and the state, publicizes the work arrangements of Guangxi Water Conservancy Department, Guangxi Water Conservancy and Electric Power Group Co., Ltd. and the county people's governments, publicizes the new achievements of water conservancy and electric power reform and development, publicizes the advanced models and their advanced experiences emerged by the employees in their work, establishes a good communication bridge between enterprises and society, enterprises and governments, and enterprises and customers, and promotes

Second, focus on the center and grasp the key points. Propaganda work should be guided by the relevant national laws, regulations, principles and policies, grasp the correct public opinion orientation, obey and serve the central work, and give timely feedback closely around production and operation, enterprise development trends, power grid engineering construction, power supply services and other hot issues related to the vital interests of employees, so as to create a good public opinion atmosphere for the development of power supply in Gongcheng County.

Third, improve the mechanism and implement responsibilities. As the saying goes, "Fiona Fang can't be made without rules". If we want to do a good job in publicity, we must have a reasonable system guarantee. Gongcheng Water Conservancy and Electric Power Co., Ltd. timely formulated the Measures for the Administration of Propaganda Work, which was distributed to all departments, stations and institutes, and made specific provisions on the procedures, scope, time limit and tasks of information submission. For example, all departments and power supply stations provided at least 2 articles per month, and the company's website and briefings were hired 12 throughout the year, including no less than 10 news articles; Dispatching, substation, transformer inspection and other units provide 2 articles per month, and employ 6 articles throughout the year, including no less than 3 news and information articles. News articles are news, communications and information written by employees; Reprinted content is to collect domestic information, materials and abstracts about water conservancy and electric power. At the same time, a publicity and communication report team was set up to capture news information in a timely and accurate manner, effectively publicize the company's key points, hot spots and highlights, and create a good image of the company.

Fourth, pay attention to rewards and improve enthusiasm. As a county-level power supply enterprise, Gongcheng Water Conservancy and Electric Power Co., Ltd. implements the supporting reward method for news articles. Those who publish articles in newspapers, magazines, radio stations and television stations at or above the provincial level shall be rewarded according to relevant standards. At the same time, an annual appraisal activity for advanced individuals in news propaganda work is carried out, and the relevant selection conditions and procedures are carried out in accordance with the annual notice of selection activities; Appropriate material rewards will be given to advanced individuals who have obtained publicity and reports from the company. Effectively mobilized the enthusiasm of all departments, stations and news articles of the company.

Fifth, innovate the way of publicity and make full use of network resources. Under the new situation, the way of publicity and reporting should make full use of network resources to make the propaganda work of enterprises more timely, accurate, distinctive and vivid. Therefore, Gongcheng Water Conservancy and Electric Power Co., Ltd. set up its own website, which opened up a novel and comprehensive external publicity window. Including company profile, company dynamics, power services, party building and political work, corporate culture, etc. 14 columns, it has become an important way for superior units, brother units and the outside world to understand Gongcheng Water Conservancy and Electric Power Co., Ltd., and at the same time, it has become an important platform for employees in the enterprise to learn from each other, learn from each other, communicate and supervise.

Six, pay attention to publicity and training, improve professional quality. "Take Wan Li Road and read thousands of books". In today's rapid development, in order to do a good job in publicity, publicity and training must be included in the scope of employee education, and information personnel should be organized to conduct business training and exchanges and discussions, so as to comprehensively improve the comprehensive quality of information personnel. For example, Gongcheng Water Conservancy and Electric Power Co., Ltd. invites experts from time to time to educate and train information workers on the basic knowledge of official document writing, news writing and photography, and has achieved good results. The company has published articles in newspapers and media such as Guangxi Electric Power, Guangxi Daily, Guangxi Workers' Daily, and Guangxi Labor Movement for many times. At the same time, Wang Yi, the full-time deputy secretary of the Party Committee of the company, is both a member of the Photography Association of Guangxi Water Conservancy and Electric Power Group Co., Ltd. and a special correspondent. Based on his many years of writing experience, he often organizes communication personnel to train and collect opinions, and can patiently coach and revise the articles written by employees. His carefully polished articles can be published on various websites and media.

Seven, the content is diverse and the form is novel. Power supply enterprises belong to the service industry, and it is inevitable to be considered as a monopoly industry, that is, the so-called "electric tiger" and "electric bully". How to enhance the corporate image and establish a good reputation, corporate image publicity has played an essential role. Gongcheng Water Conservancy and Electric Power Co., Ltd. carries out publicity activities involving the company's work through newspapers, radio, television, internet, government information platform and publicity to the countryside every year. For example, regular publicity activities on marketing power supply services, knowledge of safe electricity use, electricity price policy, common sense of energy conservation, handling of accidents in electricity use and laws and regulations are carried out, and at the same time, the publicity atmosphere is revitalized by combining cultural performances and moral lectures.

In a word, whether an enterprise can develop in an all-round way depends on further strengthening its propaganda work, grasping the correct propaganda and public opinion orientation, winning the understanding and support from all walks of life, establishing a good image of the enterprise, giving full play to the guiding and inspiring role of propaganda and public opinion, reflecting the new ideas, new initiatives, new progress and new achievements in enterprise reform and development in a timely, accurate, true and vivid manner, and promoting the sound and rapid development of the enterprise.