The location of a spicy hot store is very important, which directly affects the store's customer traffic and income. Generally speaking, open spicy hot store should choose the place with high traffic, strong consumption ability and low competition pressure. According to my search results from the Internet, the following kinds of places are more suitable for opening spicy hot store:
Near the school: there are a large number of students and teachers near the school, they have a high demand for spicy hot, and the price will not be too high, which can attract more consumers. The spicy hot store near the school should pay attention to the freshness, hygiene and safety of the dishes, as well as fast and enthusiastic service, and often launch some promotional activities or special dishes to increase customer stickiness and word-of-mouth 12.
Commercial street or shopping mall: commercial street or shopping mall is the most dense flow of people, there are a lot of shopping, entertainment, office crowd, they also have a high demand for spicy hot, and the spending power is relatively high. And the consumption ability is relatively strong. Commercial streets or shopping malls of spicy hot store should pay attention to the store's decoration, atmosphere, selling, and the quality of food, taste, innovation, but also the use of online and offline platforms for publicity and promotion, to improve visibility and reputation.13
Residential neighborhoods near: residential neighborhoods near a lot of residents, they have a very stable demand for spicy hot, and the distance is relatively close to the convenience of takeout or dine-in. Spicy hot store near residential area should pay attention to the diversity of dishes, affordability, health, as well as thoughtful and attentive service, but also to establish some membership system or points system, to increase customer loyalty and turnover rate14.
Diao Si spicy hot