China's traditional culture of health maintenance, therapeutic food techniques have a long history, so far there are more than 3,000 years of history and tradition. The therapeutic diet is a summary of the techniques that people have developed through knowledge and experience accumulated over a long period of time, and it is universal in nature. According to Huainanzi Xiuwu Xun, "Shennong tasted the flavors of all kinds of herbs and the sweetness and bitterness of water springs, so that the people would know what to avoid. At that time, he encountered seventy poisons in one day." It can be seen that the Shennong era of medicine and food are not separate, non-toxic can be saved, the poisonous should be avoided.
In addition, there are a lot of proverbs about food therapy, such as "fasting food as food, patients eat as medicine", "want to treatment must be the first food therapy!" "Medicine to get rid of, food to follow" reflects the idea of "medicine and food have the same origin", these are all about the concept of therapeutic food and health care, and Chen Nongfu medicinal food therapy and health care brand will be these long-standing culture of health care through the way of cooperation with the stores to a wider range of groups, in particular, young people, so that people pay more attention to food. The brand will pass on this long-standing culture to a wider group of people, especially young people, through store cooperation, so that people will pay more attention to food therapy.
Therapeutic food is not just any nutritious food, it is what is known in modern times as functional food. Chinese medicine and food matching, can do medicine with food flavor, food to help the medicinal properties, change "good medicine bitter taste" for "good medicine delicious". Therefore, therapeutic diet is a delicious food that gives full play to the efficacy of traditional Chinese medicine, which can especially satisfy people's nature of "being tired of medicine and happy with food". Therapeutic food is a kind of functional food, it can also be said that it is a special form of traditional Chinese medicine, people love the dosage form.
There are more and more branded therapeutic food stores sprouting up on the streets. Such as Chen Nongfu medicinal diet food therapy store, the main Chinese medicine food therapy + community health care, so come to the food therapy customers often have to queue for a long time. So the business of the store is very good, in addition, due to the low cost of therapeutic health services industry, the market profit margin is very large, compared with other industries, Chen Nongfu medicinal food net profit is quite welcome.
Through the excellent performance of the stores, it can be seen that therapeutic diet has been the first choice of business people, elite white-collar workers, middle-aged and elderly people and even children for leisure and permaculture prevention. With the enhancement of the awareness of health and wellness, therapeutic health care market demand increases, the market development trend is good, can develop a large space for innovation, and better investment. Therefore, the therapeutic franchise to meet market demand, the emergence of many brands to join the chain of cooperation, and the franchise to its own strength, because of the significant therapeutic effect, has gained the favor of the majority of investors.
Chen Nongfu medicinal diet since its inception in 1998 and research and development so far, the inheritance of therapeutic culture on the basis of not only changed the bitter feeling of Chinese medicine, but also in the process of excellence, the development of the international first 65 degrees of fermentation temperature extraction equipment, from the subversion of the role of traditional Chinese medicine to the role of the slow perception of the error, the true realization of medicinal diets in the common people in the flowering of the roots and the realization of the health of all the people of the grounding of the.
Expensive herbs and tonic, health care products do not allow ordinary people to reap the benefits of grounded health. Only food therapy has both the taste of food and the toning effect of traditional Chinese medicine. Chen Nongfu advocates food as medicine, to nutrition with medicine, medicine and food with the same work, the real source of health from the delicious food with the help of difficult to eat medicine, to realize the medicine by food, food to help medicine to the health of the three meals a day, so as to achieve the health of the source, through the outbreak of the epidemic, people are bound to improve the awareness of health, advocate a healthy lifestyle, in the three meals a day in a simple, in the context of not increasing the economic burden, so people The people will be able to reap the benefits of health in a subtle way.
In addition, the therapeutic food industry as a new field of the service industry, not only is a simple health care, but also a way of fitness, therapeutic food function has completely broken the traditional simple functional limitations, but also a good choice for socializing. Among some customers of Chen Nongfu's medicinal diet, we found an intriguing phenomenon. That is, some customers of the therapeutic hall, not only has the above functions, but also has a business negotiation, private tea room, fellowship hall and other functions.
Most people in the 21st century due to work, life, family, social pressures, are in a state of sub-health, with the development of the economy and society, the material life is no longer our first choice, we are pursuing a higher level of spiritual life. Good health, prevention or elimination of sub-health, in order to carry more spiritual needs. In this regard, Chinese medicine dietary therapy is an extremely competitive choice, both now and in the future.