In real life, everyone will have their own aesthetic trend. Some people like tall people, while others like people who are relatively athletic. To some extent, if a brand wants to promote its products, it needs to find the object that conforms to the public's aesthetics as much as possible, rather than passing the ball through the eye-catching behavior of various bloggers.

Some people think that the female anchor of Coconut Tree Group does not conform to the conventional aesthetic.

The reason for saying this is mainly because many people are dissatisfied with the motivation of the Coconut Tree Group. Coconut Tree Group recruited female anchors online and signed four female anchors in "Celebrity Online" to help promote coconut palm juice. Although this move greatly increased the company's sales, it also aroused the doubts of netizens, who thought it was an act of using women's temptation and a blatant and shameless aesthetic common sense. Especially because these four female anchors have some implied behaviors themselves, many people think that this behavior has nothing to do with the products of Coconut Tree Group itself.

Aesthetic problems will actually be related to marketing strategies.

Some people think that this kind of behavior of coconut tree group is in line with the conventional aesthetic, because it is normal for female anchors to sell coconut juice. Some people think that this is an improper behavior, because it is to use the reputation of the female anchor to promote coconut milk products. In any case, this behavior has aroused widespread public concern and discussion. ?

Generally speaking, some people think that Coconut Tree Group is using the image of female anchor to attract consumers' attention, which is not in line with conventional aesthetics. Others think that the practice of Coconut Tree Group does not violate the conventional aesthetics, because the female anchor itself is a public image, and Coconut Tree Group has not made any improper use of the female anchor. Generally speaking, there are different views on this kind of behavior, but most people think it is a normal marketing strategy.