Generally speaking, there are two ways to open a cake shop: going it alone and joining a brand. Which way is better? Let's analyze them one by one.
Own your own shop
superiority
0 1
Independent, uncontrolled, can give full play to their own ideas.
02
High financial freedom, decoration style can be based on personal preferences, raw materials and equipment can be purchased by themselves.
expense
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A heavy burden. Opening a shop is not a matter of course. From site selection, design, decoration, equipment purchase, store name determination, opening promotion, food procurement, employee recruitment training, on-site operation, finance, etc. All processes need to run by themselves, which will consume huge personal efforts. Once one of the links gets stuck, the daily cost will be lost.
02
The risk is high. To open a shop by yourself, you need to face various problems, such as suppliers, peer competition, product management, activity planning, internal management and so on. One careless step may lead to business failure.
03
It's hard to start a business in the early days. Unless you have rich management experience, the era of an old bird who has been in the baking industry for many years has passed, just as a good chef is not necessarily a good store manager, management is no less important than cake technology.
Join the brand
Joining is also called franchising, that is, after paying a certain fee, investors will have the right to use the brand's trademark, and they can get guidance from the brand in terms of resources and management.
superiority
0 1
The burden is small. Investors can quickly enter the bank by directly obtaining the trademark right of the brand and obtaining the guidance of the brand in technology, operation and management.
02
Share the risks. A series of problems from the opening to the operation of franchise stores need to be solved by themselves if they go it alone, and experienced headquarters can give guidance and avoid risks.
03
Leverage power. Choose a well-known franchise brand, because it has accumulated a certain consumer base, so franchise stores can easily gain consumer recognition in their operations.
04
Save money. Because of limited energy and financial resources, small coverage and poor publicity effect, franchised brands can enjoy the benefits with the help of headquarters publicity.
expense
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You need to pay a certain joining fee, but for entrepreneurs who lack management ability, you can get the right to use the brand trademark, which is a shortcut to start a business.
02
During the contract period, it shall meet the requirements of the contract and shall not damage the brand reputation and interests.
Generally speaking, if your own strength is not enough, the risk of going it alone will be greater, and opening a shop is equivalent to losing money. In the long run, the safer way is to join, but to join, you should choose a big brand and understand the services that the joining brand can provide.
Mailujia cake has been baking for 20 years since 1998, and its brand ranks among the top 10 in China, with strong comprehensive strength and reputation, and has a good foundation among consumers. Provide franchisees with unique services with six advantages.
Over the years, Mai Lujia has helped many inexperienced franchisees realize their dreams in a straight line and make money in a short time.
Joining the market is a mixed bag. If you are interested in joining or confused, welcome to Mailujia headquarters for consultation and exchange, and visit offline stores.
It is not easy to start a business, and success means taking fewer detours and reaching the goal directly.
Shenzhen mailujia foods co., ltd
Shenzhen Mailujia Food Co., Ltd. was established in 1998, headquartered in Shenzhen, with more than 500 employees/kloc-0 and a modern large-scale training school with more than 5,000 square meters.
After years of hard work, Mailujia has become the top brand of 10 in the national baking franchise list. Mai Lujia focuses on cake shop joining, baking joining, profit plan analysis of baking joining and full-time store opening support. Open a cake franchise store, a bread franchise store, and choose Mailujia to help realize your baking dream.
Six services are carefully guaranteed, and the output of the whole store is in one step.
Scientific store selection-32-member expert group, scientific scoring and site selection, win at the starting line of opening a store.
Caring for growth-when the new store opens, product experts and operation experts will stay in the store for free to guide and train.
Three-dimensional publicity-720-degree publicity without dead ends, traditional media+Internet, occupying the commanding heights of publicity.
Hong Kong and Taiwan Science and Technology-Hong Kong and Taiwan baking industry leader, technical services, give you strong support.
Regional protection-5000-meter business circle protection, with a customer base, your site is your decision.
Product support-We are innovating every day, strengthening the R&D team and sharing new products all the time.