As an e-commerce businessman, to explain to you the "e-commerce special" this word, only you know the meaning of this, in order to be able to more rationally view!

The so-called "e-commerce" commodities, refers to the production enterprises specializing in e-commerce to build and only in the online trading platform circulation, and the entity store sales product model slightly different products, its characteristics are two: one is the sales channels The characteristics are two: first, the sales channel is single, only sold on the network; second, the price is favorable. This type of goods are usually in accordance with the physical store of a certain product model to make some changes, most of the cases are in order to save costs, so more than the physical store prices are generally lower, of course, the quality will be a little worse.

So, the "e-commerce" goods and physical store sales of the product seems to be exactly the same, a closer look will find the color, the inner parts of the equipment or some of the features there are differences. Therefore, if you do not look carefully, it is easy to be "pit".

Here to say is that the online merchants to provide "e-commerce special" products, in fact, is not the same as the offline stores to provide products, although the outside looks very difficult to distinguish, but the built-in components or products of different raw materials, then it will appear in the physical store products have a great deal of difference. The difference can be said that "a penny for a penny".

According to the online store transfer platform Yi Bai store, "e-commerce special" is the product of the development of e-commerce in recent years, many businesses are also keen on "e-commerce special" to marketing, if consumers do not pay attention to the subtle changes, it is easy to be "Pit". So when shopping, the more to the "e-commerce special", be sure to understand the product and the details of the offline physical store products what is the difference, do not blindly because of the low price and other factors and buy, so that they are too much contrast.

I don't know whether to count the pit, 2014, I house decoration, when I bought kitchen appliances in the Jingdong, bought the United States of America's water heater and lighter stove.

At that time, it is not clear that there is a concept of e-commerce special supply, but it is cheaper than the entity store, two things to buy back to now, then, there should be more than 4 years, the lighter stove is repaired 2 times, the water heater is repaired 2 to 3 times, the water heater repaired a little bit more, the water heater seems to be even that the liner is bad. Now only one burner works, the other burner is broken and doesn't work. The original water heater had an aluminum liner that burned out and was replaced with a copper liner. Now it still works, but occasionally there will be a malfunction alarm.

Later repair door to door, the United States of America's maintenance staff told me that only after I know that there is a concept of e-commerce exclusively, what he means is that the online stuff if it is exclusively, and the physical store is certainly not the same, the physical store prices than that high hundreds of even more expensive things can be higher than a thousand or two, if you want to be cheap, online stuff with the line is certainly not the same, like the water heater I bought, the physical store looks almost the same model of the water heater. I bought this water heater, the physical store looks almost the same model to sell nearly 3000, 2000 more, I bought online only more than a thousand, cheap is cheap, but with really is more trouble. After-sales and I said, do not go to buy online some too cheap appliances, if you want to buy online, it is best to see the offline number, directly online to see if there is the same model, buy the same, so the problem should not be too big.

E-commerce has been booming for many years, this year's Spring Festival, back home for the New Year's Eve, you have not felt, online shopping has become the daily life of the people in the old country, Taobao most of the new users from the third and fourth tier cities or rural areas.

Previously controversial e-commerce industry, now has become the norm, many people idle in the middle of the night on Taobao to buy buy buy.

And the development process of e-commerce, is not smooth sailing, the early years, e-commerce is still a new species, the entity retailers can not see and can not see, their offline stores open well.

But the Ali side of the development of customers, find a lot of merchants stationed in the store. Taobao initially attracted users by the price advantage of lower than offline stores, some merchants said, Taobao goods sold so favorable, because of the reduction of store rent, staff costs, while some merchants simply in Taobao selling "e-commerce special" products.

The so-called "e-commerce" is different from the products of offline stores.

E-commerce products cost less, so the Taobao price is cheaper, of course, there are some merchants Taobao price tag high price, but the consumer receives the goods very poor quality.

With the continuous development of e-commerce, many brand stores in Tmall, Taobao. Consumers tend to go offline to try clothes, write down the number, and then go to Taobao to search for the same, from the e-commerce channel to buy, because the e-commerce sells cheaper.

After the hand, consumers found that these so-called models, and offline to see the quality of the world, only to realize that this is under the same banner of the "e-commerce special", the quality of the discount, the price is so cheap.

This in the year, is also a lot of consumers spit, but the e-commerce all the way to the development of so far, people enjoy the convenience of e-commerce, and no longer go into the so-called e-commerce special. Coupled with consumer grading, Taobao not only has low-priced products, but also luxury goods, high-priced products, the so-called almighty Taobao, there is nothing Taobao can not buy the product.

Online shopping has become a trendy way, and is no longer a second choice channel for people to compare prices and pursue cheaper options.

Against the high-vote answer.

E-commerce exclusive models are not quality and physical store sales of the existence of gaps and quality problems.

E-commerce special models, if the analogy, more like the previous channel "local special models", that is to say, with the nature of the channel protection of specialized products.

I don't know about other industries, I was doing FMCG traditional sales, my friend is doing home appliance e-commerce operation after the switch to e-commerce APP operation. Just take these two industries probably analogous to talk about "e-commerce special models".

FMCG products are subject to logistics and warehousing and shelf life requirements are relatively high, especially shelf life, which requires timely delivery and distribution process "integrity" (professional is not expressed in this way, the content is too long to change the vocabulary that we can understand). These products to do e-commerce, but also absolutely not to take the bad quality of the product to fool, because of the unified production line of such products and a unified formula, industrialized uniform production, uniform packaging, into the warehousing and logistics system. Traceability system is fully capable of tracing the information of each product back to a defined batch. Thus, it is possible to obtain all the production information of this batch, as well as the raw material information.

Adjusting production lines and formulas for a subset of products is too expensive and costly. It's too expensive and costly.

So why is it cheaper to buy online than in a brick-and-mortar store? This is in the sales of this mainly involves several aspects (I do not analyze other aspects, or too long) One is the problem of agents, is the network of this supplier, the big suppliers from the manufacturers themselves to get discounts than the terminal a lot lower (and the terminal entity store there are other costs, such as super store fees and management fees, activity fees, etc. can play several tables), and the online business is "Manufacturers - A-level agents - distribution platform (e-commerce)", the middle even if we have to deduct the distribution platform (e-commerce) of the various costs, but the overall than the physical store to save a lot of (such as) Labor costs). Second network platform in doing activities, there are subsidy policy, will make the actual purchase of consumers lower. Third, other factors are not one to be analyzed.

About home appliances, part of the situation is similar to FMCG, such as the production line, it is impossible to change the production line in order to second best. It is really too expensive to change once, and then change back again to spend a lot of money, change the process will also appear various problems, but also may lose a larger amount.

The difference lies in the "model" - most companies will make a distinction between the model of the network sales and the model of the cafeteria store. (There are also considerations of cross-stocking issues) Just as we go to assemble a computer, different CPU with different chassis shell - but you can not say that the quality of these things have problems, are not any problem.

So there is nothing wrong with choosing products from regular manufacturers, both brick-and-mortar and online exclusively.

This practice is actually a kind of protection for both online and offline, online because of the constraints of the peace is more, for example, two years ago, a certain East of a brand of mandatory discounts, and then the brand showed dissatisfaction, and Jingdong to court, the results of the trial was not announced, but in the end, the brand in order to launch the Jingdong, stationed in the Tmall and the end.

And then a more obvious example, double eleven will basically do activities, but this activity is more than just brand store internal activities, there are platforms to provide customers with discounts, do you go offline to buy the same product also requires merchants to the online platform of the discounts also give you?

Secondly, many brands online supply manufacturers and physical stores are not the same, this is not speculation, but fact. Another chestnut, there is no such experience, the store to buy clothes quality feel good, but online flagship store to buy is indeed a lot of problems, fading, wrinkles, and even threads are not dealt with clean. As far as I know, this is the case with an old Danish clothing brand.

The audience is different, the e-commerce special supply general price is lower than the physical store, so the procurement of production are different; the same goods can only be the same price, or damage to the price of high that a platform, so the e-commerce platform has no advantage, special supply is the best choice.

There are also some say that the product differences, to avoid price conflicts, on-line and off-line channels are protected. Sort of a temporary measure, the future online and offline the same price is inevitable.

Say a personal experience, go to Daphne stores to buy shoes, picked two pairs of good shoes, basically also set the pace, then I asked: you have the same style on this Tmall store, right? At the same time I pulled out my cell phone from my pocket (I just wanted to look at WeChat at that time) sales was a bit flustered, directly to me that according to the online price of 80% off to me. I was so surprised, I: Okay, swipe your card! I want both pairs.

The smallest thing is a certain brand of toilet paper, e-commerce special quality is very poor, very thin and light, and the entity store is completely different, although cheap. The family once in a certain East bought a brand of refrigerator and induction cooker, induction cooker with three years, bad, went to a repair store repair, after dismantling the master and I said, I bought this induction cooker in the heating plate is the smallest heated plate he has ever seen. Instantly understand what, the refrigerator, the physical store does not have this model, but the physical store has and the e-commerce exclusively look like the same refrigerator, the model more than a letter,, I looked at the weight of the refrigerator, the physical store 67kg, the online version of the store 58kg, I do not know where the difference of 18 pounds. Buy e-commerce exclusively are good to worry about

I am a truthful baby mama, love of life aesthetics, just so quiet to share life, share engaged in e-commerce common sense. I have Real shopping number can make up the single, Si me, liar do not disturb

E-commerce special things I have always been particularly careful, as long as found to be, will not go to buy, but, also on a pawn.

Previously, I only know that electrical appliances have a special model of electricity supplier, my classmates told me, don't just look at the appearance, the model as long as there is a letter different from the offline, are not exactly the same thing, so we later almost all electrical appliances in the physical store to buy.

But I really didn't realize that clothing and food actually have e-commerce special models. We go to the online flagship store to see know, a lot of clothing styles will be written offline with the same models, this kind of online and offline are sold, then there is no labeling may be online exclusively.

Once from the "I buy network" to buy things, I see the yogurt is quite cheap, bought a box, the results buy back to see, the packaging printed on the e-commerce special, that moment, do not want to drink.

I actually quite do not understand, with things can be in the material, material quality shrinkage, yogurt is not in the milk, portion shrinkage?

倒不懂自己有没有被坑过，但从网店买来的东西虽然比实体店要便宜，但质感真的有一种不同的感觉。

The entity store to buy the paper towels and thick and sturdy, online store to buy the same thin two layers;

The entity store to buy shoes to try to buy, online store to buy shoes how to wear how to wear the card foot;

entity store to buy a brand of dried pork is expensive, but fragrant and thick; online store to buy dried pork is cheaper, but once you eat it, you think it is a side of the more fagot.

Let's put it this way, a penny a penny is not false, but a lot of brick-and-mortar stores are two pennies a penny, some see you do not understand dare to slaughter you five pennies a penny, say online things are not good, do not rule out that some stores are really black, but most of the people want to pay a penny to buy two pennies or even three pennies a penny, like some people dare to spend a couple of hundred dollars to buy a Rolex watch online, and also spit out the quality is not good, I can only say that. You are not pit who is pit, and then tell you a story that my former classmates told me, Gadobao and Wanglaoji just broke up that time, there are a lot of Wanglaoji outside the paste a layer of Gadobao's paper to sell, I believe that many people remember, my classmates mom drank, said Gadobao is really not as good as Wanglaoji, no medicinal flavor, the feeling of a lot of saccharine, and then my classmates laughed and said, I'm going to give you a magic trick and then The Gadobao layer of paper torn, it becomes Wang Laoji, her mother herself is laughing half a day, do not rule out some things online is really bad, but many cases do have the heart impact

E-commerce goods and physical store similar goods are different, otherwise it would not have been called e-commerce goods, in general, e-commerce goods quality and price are lower than the physical store similar goods. The first thing you need to do is to get a good deal on a new product.

E-commerce industry after several years of development, has reached the stage of fierce competition, in a white-hot state, so that the opportunity to lead to online price competition is more intense than offline, because we can directly at a glance on the comparison out of which one is more cost-effective, which one is more good, and online often do all kinds of activities to discount, the same is the sale of goods, the profit online is much lower than the offline profits. The profit is much lower than offline, and even some are still in a state of loss, because of the need to participate in a variety of activities and buy traffic.

So this time there are a lot of e-commerce special supply, the general quality of such goods is not as good as the physical store, but also can be sold at a lower price than the offline price of the online shopping users, the business can retain the profit margins and then do a variety of activities to sell to consumers.

A penny for a penny, the truth is always there, the business is the need to earn profits, and buyers can also buy through the e-commerce special supply of goods at a good price.

I have been in the e-commerce industry for more than ten years of my career, of which eleven years in the part-time work; has served the well-known cosmetics, down jackets, bags, health care, and later entrepreneurship also chose to OEM processing, labeling refurbishment, etc. Profit mode, too clear the so-called "special models" is what the concept.

Here to seriously remind all customers, since ancient times, a penny a penny goods absolutely stand, please be careful!

So, what are the circumstances that make it easy to produce "special models"?

Common brand, in order to avoid online and offline market conflict, but also in order to take care of, to appease the offline agents or dealers of the entanglement of the psychology, so the "special models" came out of nowhere; some seem to be 99% of the same, in fact, the material, technology and other moisture is too deep!

Take one of my projects "belt" for example, real cowhide belt sold 39 包邮, you believe? You have to believe, because the quality inspection report, because a variety of folk tests, it is indeed cowhide. However, it is cowhide trimmings (waste) after breaking, and certain types of technology fiber compression synthesis into one, you say it is not cowhide? Barely. But for the whole cowhide belt, the cost is certainly low ......

Why? Because the most effective market competition, or price. So the pursuit of this price, you have to become a "treacherous".