Daoxiangcun usually refers to Suzhou Taoxiangcun, the founder of the "Taoxiangcun" brand name, originated in the Qing Dynasty during the Qianlong period of the old, Beijing Taoxiangcun is a new company established in the 1980s of the last century, the difference between the two is still relatively large, you can specifically understand from the following three aspects:

One, the origin of history Different

Suzhou Taoxiangcun originated and developed in the south of the Yangtze River, began in the thirty-eighth year of the Qianlong era (1773) in Suzhou, Guanqian Street, mainly produces and sells confectionery, mooncakes and other food products, which is the representative of Chinese confectionery. Through the changes of the times and the changes of the business system in the Qing Dynasty, the Republic of China and the New China, Suzhou Taoxiangcun has never interrupted its business and has continued in its entirety, and was recognized by the state as one of the first batch of China's old-fashioned brands in 2006.

Beijing Taoxiangcun started in 1983, more than two hundred years later than Suzhou Taoxiangcun, initially called "Dongcheng District Taoxiangcun Nanmei Food Store", in order to solve the employment problem at that time, was established under the auspices of the government and the Federation of Industry and Commerce, is a new company established under the brand name "Taoxiangcun". "brand and the establishment of a new modern food enterprises.

Two, different product features

Suzhou Taoxiangcun inherited more than two hundred years of traditional production techniques of Soviet-style pastries, focusing on the Soviet-style flavor, adhere to the traditional pastry production process. In recent years, Suzhou Taoxiangcun is a continuous innovation and integration of local characteristics of the pastries are also integrated into the existing product system, the taste of the North and South, has now become a masterpiece of Chinese confectionery, the main business product categories include pastries, moon cakes, bread, dumplings, etc., focusing on the rice flour to do a class of confectionery, the type of product is more concentrated.

Beijing Taoxiangcun in the beginning of the establishment is also specializing in southern flavor confectionery, pay attention to the southern craftsmanship, in recent years, Beijing Taoxiangcun embarked on the "to the southern flavor" and promote the "Beijing" route, the taste of the Beijing people or the surrounding audience tastes are dominated. At the same time, Beijing Taoxiangcun also expanded the cooked food, marinated food and other side varieties, product type is more scattered, positioning more like a grocery store.

Three, the market layout of different scales

Suzhou Taoxiangcun is now a national group of companies focusing on Chinese confectionery, with more than 800 specialty stores across the country, covering most regions of the country. Taoxiangcun Chinese pastries, zongzi, yuanxiao and other products are also exported to the United States, Canada, Australia, Germany and other more than 40 countries and regions, the products are loved by domestic and foreign consumers, is known as a food brand, the flavor of China's business card.

Beijing Taoxiangcun's sales channels are mainly distributed in Beijing and the surrounding areas of Beijing, mostly community stores, market positioning is more vertical, the scope of influence is relatively small.