In fact, in addition to small pots of tea, products such as Bei Bei Jia, Hao Ji Xing and 8848 mobile phones have also set off a wave of waves in the country.
And these four "famous brands" spanning different fields were created by the same person. This man has a net worth of over 100 million in just four years, setting the fastest record of starting from scratch in China.
He is Du Guoying, who has succeeded in starting his business for five consecutive times and dominated the China market for 20 years, and is known as "the second in Shi Yuzhu".
Du Guoying worked as a salesman for three years before starting his business.
Du Guoying was born in an ordinary farmer's home on 1973. After graduating from college, Du Guoying worked in education. Later, he decided to quit his job and came to Zhengzhou to become a teller in an optical shop.
After working for half a year, Du Guoying was sent to Tianjin as the market office manager, responsible for developing the whole Tianjin market.
Although I am busy with the development of outlets every day, the sales of products have not been able to go up. Until Du Guoying found that the domestic advertising operation was still in the initial stage, he persuaded the boss to use the power of advertising communication to sell products.
Facts have proved that his choice is correct, and this marketing method finally made him a great success. During his three years working in an optical shop, Du Guoying became a national sales champion from a small teller.
Using the accumulated experience, Du Guoying began to start a business for many times.
When Du Guoying was 25 years old, he successfully founded the brand of "Beibeijia" and officially opened the market of "posture belt". Coupled with the influence of celebrity endorsements and advertising marketing, the sales of "Bei Bei Jia" once reached 450 million yuan, and Du Guoying became the youngest billionaire in the domestic business community at that time.
1997, Du Guoying specially registered a company of his own, and his "marketing operation style" became a unique and leading marketing method in the industry at that time.
Perhaps he was a frivolous young man who thought he was omnipotent, but Du Guoying suffered two failures, lost hundreds of millions of funds and even owed more than 30 million yuan in debt.
In 2002, in order to repay the debt, Du Guoying once again embarked on the road of entrepreneurship with his core team. In 2003, Du Guoying seized the business opportunity and launched the learning machine of Haojixing, and the products also successfully entered the channel of Xinhua Bookstore.
Due to the communication channels and distribution channels, Du Guoying succeeded again this time, and paid off all debts in just four months. Haojixing also directly sold 3.2 billion sales in three years, so Du Guoying became a billionaire again.
Since then, Du Guoying turned his attention to mobile electronic devices. In 2009, he launched the business computer "E-Man E-Book" and invited Xiaogang Feng and Ge You as brand spokespersons. In 20 13, Du Guoying decided to sell the "e-person e-book" at a price of nearly1400 million yuan.
In 20 15, Du Guoying started to make a luxury mobile phone 8848 with the price of nine thousand nine hundred and ninety-nine Yuan, which refreshed the Chinese people's understanding of domestic mobile phones. If you add ornaments such as gold and diamonds, the price of 8848 mobile phone may exceed 20,000 yuan.
The mode of "double password" and "double space", coupled with the endorsement of Vanke founder Wang Shi and others, 8848 mobile phone quickly became a unique existence in the domestic mobile phone industry.
In addition, Du Guoying also revealed that the cumulative sales of 8848 titanium mobile phones reached 248,000 units during the two years.
After the 8848 mobile phone, Du Guoying returned with a small pot of tea. This brand of tea, which is packaged in aluminum cans and claims to have United eight tea makers, has opened more than 300 stores nationwide in just one year, and quietly ranks among the top three tea brands.
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Looking back on Du Guoying's process of creating explosive products, we can find that these successful brands actually have one biggest thing in common: high gross profit and strong marketing promotion.
Du Guoying is labeled as "the second Shi Yuzhu" because he is also a controversial and legendary figure.