Different brands of moon cakes have different prices. Some well-known brands take the high-end route, while others take the mass route. Some well-known brands have a history of a hundred years, and the quality is relatively guaranteed, so the price may be set at a high level. Some well-known brands may be new brands, so let everyone accept this brand. At the beginning of brand establishment, the price will be relatively more cost-effective.
The price of moon cakes will change with the purchase time. For example, the price of moon cakes bought after the Mid-Autumn Festival will be lower. Since the Mid-Autumn Festival has passed, our demand for moon cakes has long been low, and major shopping malls need to clear their stocks of moon cakes. In order to reduce the working pressure of inventory, the price of moon cakes will drop. Then, when mooncakes are first listed, including before the Mid-Autumn Festival, they are usually purchased at the original price. A box of moon cakes can be regarded as a product package with three layers inside and three layers outside. The outer box is exquisite and the inner box is beautiful, so the packaging cost is much more expensive so far. In addition, the commonly used raw materials for moon cakes are five kernels, lotus paste stuffing, black beans and other commonly used fillings.
However, in order to raise the price and gain benefits from it, some businesses have not made enough efforts in the outer packaging, and the same is true in the materials used. Seafood such as oysters, crab roe and crayfish are also used to make moon cakes with different flavors, so the price of moon cakes is naturally not much more expensive. Generally, if the supply exceeds the demand, the price will decrease, and if the supply is less than the demand, the price will rise. By the Mid-Autumn Festival, the demand for moon cakes seems to be great, and the price will naturally soar. Besides, since there is nothing else to replace it, the price of moon cakes will rise again.