As the saying goes, there are 360 lines, and each line is the best. However, interlacing is like a mountain. In a new industry field, amateurs watch the excitement and experts watch the doorway. Even a tycoon in an industry is a novice when he switched to the milk tea industry. Many entrepreneurs who switched to the beverage industry only saw the profits of others after entry, but ignored the business direction of opening a store, and there was still no improvement after switching. Today, I will give you some experience in opening a shop for novices who have just switched to the milk tea industry or just started.

References:

Detailed reference materials of Auntie milk tea in Shanghai

0 1 define the market positioning of the brand.

It is very important to define your own market positioning. After defining the customer group and sales direction, you will have the general direction of opening a store. Take Taipu milk tea as an example, the brand characteristics, market price, customer groups and evaluation results of Taipu milk tea should be positioned, and the market segmentation should be carried out according to the operating characteristics, and the marketing strategies at the initial stage, the growth stage and even the mature stage should be planned. For example, the main consumer groups should be locked in the initial stage, and then the reputation should be established among other consumer groups, and then the chain should be expanded.

Which business model do you want to choose?

The most basic business model of tea shop is eating in-class and taking out. The 5- 10 square meter store can only take out, which saves a certain rental cost. Such a store must be located in a place with large passenger flow. If it is eating in-class, the store should be unique, and whether there is a take-out service should be considered.

How to beat the competitors?

Tea shops are already convenience stores for drinks all over the streets. Looking around, there are no features or signs, so you are embarrassed to compete with other stores. So, before you open a shop, look at your competitors, what to earn consumers' taste buds, and why to compete with the stores that have been open for many years next to you. This is the first thing to consider.