I have seen a large number of villages with a certain agricultural industrial base, and the development problems they face are basically the same, with common problems. These problems are the low level of agricultural tourism, poor sales channels, lack of truly influential brands, and basically relying on tourism festivals to entertain themselves. Farmers have a high yield but not a good harvest, and the interest linkage mechanism is not strong, clear and untrue.
The government, ordinary people and local enterprises are willing to develop, but they are limited in resources, funds and intelligence. The actual progress has not achieved much. Repeating this story every year is a top priority for leaders. Every leader attaches great importance to it and actively investigates it, but it is still the same every year, singing the same song constantly. What's the problem? It's not that leaders don't work hard, or that ordinary people don't want to develop. I think there are some problems in the development direction, orientation and practical methods, such as insufficient research, limited thinking, insufficient cognition, insufficient resource integration, wrong landing measures or no actual landing.
Rural revitalization and industrial prosperity focus on practical operation. In rural areas, especially those with certain endowments, what many projects lack is not declaration, but practice. Many arguments are useless. It's easier said than done. Many rural projects sent me the preliminary investigation report, the existing problems mentioned in the planning scheme, the deficiency of the present situation, ideas and suggestions. And then what? And then it was gone. This is where we need to solve the problem and break through the variation.
To this end, in practice, I propose the following specific action plan for everyone to share and study and make decisions:
1, villages and towns, the orientation and direction of the new round of global upgrading and development should be: the global integration of the primary, secondary and tertiary industries under the background of rural revitalization. It is not only in line with the national rural revitalization strategy, but also conducive to the declaration of national special funds, the maximum utilization and upgrading of rural resources, and the balance of interests of all parties.
2. It is necessary to plan and compile the overall plan for the integration and development of the first, second and third industries in the whole region with high level and high quality, and package a series of specific agricultural and tourism compound industrialization projects. Planning cases are mainly industrial planning and industrialization project packaging, supplemented by physical space planning. Plan and formulate a planning scheme led by the introduction of industrialization projects and local development. Open your eyes and look at the outline. Establish the "Basic Law" for the integrated development of primary, secondary and tertiary industries in the township where the project is located, and establish the bottom plate for the integrated development of production villages and production towns. List of integration projects for large, medium and small enterprises.
3. After the industrial planning comes out, take advantage of the advantages and relationships of the project and actively apply to the National Development and Reform Commission and other relevant national ministries and commissions for the project of "One, Two, Three Industries Integration Demonstration Park" and obtain special support funds from the National Development and Reform Commission. Apply to the Ministry of Ecology and Environment and the National Development and Reform Commission for the "Eco-environment-oriented Development Model Pilot Project" (EOD) and obtain special support funds from the three ministries.
4. Package 2-3 large-scale and complex agricultural and tourism industrialization projects, declare the projects to the Ministry of Agriculture and Rural Affairs, and obtain special support funds. Including but not limited to the declaration of rural complex, modern agricultural park, comprehensive transformation and upgrading of small towns and other projects, the more the better, parallel declaration.
5. Streets and towns set up "Qiangcun Company", as a first-class main company in global operation, which is fully responsible for daily operations. Including farmland digital circulation, digital management, company+farmers, company+cooperatives,+farms and so on. Including agricultural and sideline products brand packaging, Internet platform sales cooperation and so on. To ensure that intellectual property rights and operating income are enjoyed by the streets and villagers to the maximum extent. It is also convenient for project declaration and approval by relevant state ministries and commissions. The interests of the people are protected to the greatest extent. Please refer to the practice of Zhejiang Province for the model of Qiangcun Company, with mature experience and benchmarking cases. You can investigate and inquire online.
After the establishment of Qiangcun Company, experts, rural sages, etc. He was hired as a senior consultant to guide its operation, expand resources and open up the situation. Let Qiangcun Company become a positive profit-making company, as the main body of income generation and self-hematopoiesis, the main body of farmers' interests and the industrial router of secondary interest distribution, instead of becoming a new burden for government towns that need to continuously increase money. If a similar strong village company has been established in the street, it will be reformed to improve the management level and considerable degree.
6. According to the township's "one-two-three integration" development plan, the specific agricultural-tourism compound industrialization project is packaged, and the advantages of resources are utilized to actively attract investment for docking imported projects. At present, the priority projects that can be docked and introduced include: ecological industrialization projects oriented to the ecological environment, agricultural-tourism composite projects with transportation integration in the "One-Two-Three Integration" development demonstration park, agricultural-tourism villages in cooperation with the Internet platform, digital agriculture, Internet order agricultural base, and circular economy agricultural industrial park.
When importing these projects, you must plan the physical layout in advance and reflect it, otherwise you will not be able to import. The planning of many local governments is empty and useless, that is, their planning is not project-oriented planning. The local government and the main unit of the project are not on the same channel, so there is no docking.
7. The operation mechanism of Qiangcun Company should be innovative and open, adopting the way of Qiangcun Company+external team to plan and package a series of rural flavor product brands, realize the branding and internetization of local agricultural products, and go out of the countryside and enter the city. Agricultural and sideline products, non-legacy food, handmade works of art, etc. Entered Beijing and Shanghai.
For specific cases, please refer to my Changshu Dong Bang golden corn packaging case. At present, Changshu Dongbang golden corn has become a well-known local brand, which has driven farmers to plant a large number of crops, increased farmers' income, become a local high-energy industry, and promoted the development of corn planting, tourism and corresponding creative industries.
8. On this basis, according to the territorial conditions, re-develop and build non-legacy industrialization projects in due course. Extend the industrial chain of characteristic agricultural products and intangible food, and give play to its comprehensive effects and benefits in rural areas.
9. Relying on the opportunity of rural integration and development, considering that the surrounding towns and villages are used by us, it will become the gateway, industrial agglomeration and trading center of agricultural innovation and internet sales of agricultural and sideline products in the county. Stimulate street taxation, and innovative resources and talents such as agricultural innovation, tourism innovation, cultural innovation and cultivation innovation will gather and incubate in small towns and villages.
If these concrete practices and actions are carried out, the countryside will be a demonstration area of "one, two, three integrated development" with "special agricultural products+"as the carrier, and it will be a compound base of agriculture and tourism. Tourism is a derivative of nature. It is unrealistic to travel hard. In many places, the level of agricultural tourism is not strong and it is difficult to do it. Money is not spent, and the effect is not good. Subsidize a lot of operating costs every year. The reason is that we don't understand the mechanism of industrial formation. Do not understand the operation mechanism of industrial chain.
Another reminder: cultural tourism activities such as peach blossom, pear blossom and fruit picking cannot support the four seasons tourism in rural areas. These tourism formats are too short, fireworks-like, 365 days a year, 300 days of silence, no content, which is the key place to strengthen the format. Therefore, my point of view is flower sea viewing, picking tourism and so on. , is eight Fluttershy, not as a main course to entertain guests. Fluttershy has the most, so it can't sell the price. Unsustainable, unable to support all-season, all-time and all-age tourism and rural creative life.