How to make the promotional video of the product? 1, determine the characteristics of the product; The products are of good quality; However, if the product does not sell well, it will be detrimental. The characteristics of products need to have similar or identical quality characteristics. The characteristics of products need to be closely related to the characteristics of products and can reflect the advantages of products. 2. Analysis of the main consumer groups of the enterprise; Are the personalities of major consumer groups particularly clear? How do consumers like it? Does the enterprise have any features that other competitors do not have when creating promotional videos for its products? If the characteristics of the product are put in the promotional film, can the promotional film make consumers see at a glance? Who should the promotional film be made for? Different people have different characteristics and different production methods and requirements. 3. For the best explanation of promotional films, we often provide everyone with some brief descriptions of the products in the publicity and planning, and introduce the functions and functions of each product to meet the certain needs of consumers.