On Valentine's Day, the store can appropriately add some romantic elements, put a bunch of roses on the cashier, hang some pink love balloons on the wall, and find a lovely doll to distribute roses, so customers can feel the careful design of the store and improve their goodwill towards the store.
1. Tell your's moving story loudly to friends.
Customers who pay attention to the store's WeChat WeChat official account and share their love moments in our store in a circle of friends can get a drink of our explosive drinks for free.
This is one of the marketing methods commonly used by many brands on Valentine's Day. Although the creativity is not high and the new ideas are not enough, the advantages are convenient operation and good customer participation, which not only enlivens the festive atmosphere of the store, but also invisibly allows customers to share the store in the circle of friends and actively help the store promote it.
Second, use couples to take photos for publicity
The store can set up a creative punch-in point at the door, so that customers can hold drinks, ask professional photographers to take pictures, put them on the WeChat official account to vote for the most loving couple to win a prize of 520, or give drinks to our store.
On the day of 520, it provided intimate value-added services for couples customers at a lower cost.
In addition, the store can design a simple and warm 520 confession wall on the same day, and the confession wall can be properly integrated with product and brand information, so that customers can invisibly spread the brand image of the store when sharing photos.
Third, launch a drink that fits the holiday characteristics.
In order to help them express this love to each other, the manager of the tea shop can spend some time to match and create opportunities. For example: send blessing and thank-you cards in the name of the store; Drink cups are decorated with holiday characteristics; Adjust the name of drinks in one or two stores. ......
Combined with the characteristics of Valentine's Day, special products are launched to help customers express their love smoothly. This is also one of the common marketing methods for store holiday promotion. Catering people skillfully grasp these emotional pain points and build valuable emotional marketing, which can not only increase the profit of the store on the same day, but also improve customer satisfaction, leave a good impression on customers and increase repeat customers. Of course, this method is more suitable for single stores or stores with few stores.
Fourth, interesting little activities
1, live in online celebrity
Invite online celebrity, who is famous locally or in the whole country, to broadcast live in the store, or organize a fan meeting under the online red line to create momentum for Valentine's Day activities.
2. When spending meets "7", give roses.
For the settlement of consumption, if the amount of each order is "7", one rose will be sent (the quantity is limited on a first-come-first-served basis).
3. The third party is free of charge
On Valentine's Day, most businesses will focus on couples, but ignore the single group. At this time, in the opposite direction, launching a three-person peer-to-peer third-person free of charge activity is bound to form new communication potential and influence. Dicos once launched a three-person package on Valentine's Day, and the effect was very good.
4. Love Letter Solitaire
Invite the first person to buy milk tea that day, write a sentence after the beginning and whoever wants to write it, and let customers participate in the writing of this love book. Finally, it can be displayed in the store or placed on their own xx to attract traffic.
Theme planning scheme of milk tea Valentine's Day activity 2 I. Purpose of the activity
1, grasp 2 14 valentine's day promotion tea shop to plan business opportunities to make customers feel fresh and stimulate their desire for consumption;
2. Increase the flow of people in tea shops and attract new customers;
3. Build the credibility of the tea shop and enhance customer loyalty;
Second, the activity time
20XX year x month x day (ten days in advance)-20xx year x month x day (ending at 24: 00 on 2. 14)
Third, the theme of the event
I love you, filar silk heart.
Fourth, the activity object
For female customers aged 20 to 30.
V. Contents of activities
"I love you, filar silk heart" special event
Buyer's reality show, share beauty and win gifts!
1 Share and get a prize: xx. (Everyone has a prize)
2 Lucky Advent Award (monthly 1 name)
3 Loyal Customer Award (year-end 1 name)
VI. Promotion of activities
1, key publicity time: x days before the event; X days after xx;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as xxxx.
Vii. Pre-promotion work of activities
1, source of goods: determine the products for promotion and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.
2. Do a good job in after-sales service: the increase in order volume brings a lot of after-sales service problems, and fully communicate and coordinate with customers to ensure each customer's satisfaction.
3. Determination of customer groups: Find the right consumer groups and make targeted promotion plans.
Theme planning scheme of milk tea Valentine's Day activity Article 3 Activity background
February 14 is the most romantic day of the year. On this day, infinite tenderness and honey are released, sincere desire and expectation are waiting for an answer, and the heart-to-heart collision collides with the eternal spark of love.
On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be well, grow old together and be happy.
Legend of meteor
In the vast and infinite universe, there is a tiny planet. On an evening full of sunset clouds, it met a beautiful star. When the star ran, it would have a flowing and colorful light behind it. "She is so beautiful," he sighed, and was moved by her beauty, and waited for something for her, but waited for one year, two years-ten years, twenty years-until 10,000 years.
But after all, he was too young, the light was too weak, and before he could get close, he had fallen, disappeared, and he was disappointed. He gave love, but she didn't get it, so he spent another 10 thousand years in a daze. He thought that if she appeared again, he would burn himself and tell her that she was the most beautiful star he had ever seen, and that he admired her at first sight. One million years later, he is old, and maybe he will miss this beauty forever. When he was desperate, her beauty came again. He burned all of him without hesitation, and swept across the beautiful light in the sky, forming the first real meteor in the universe. This time, he was lucky. He not only saw her, but also left a small piece in her arms. He died until he told her that she was the most beautiful he had ever seen. She was shocked by her heart and decided to find one percent of his fall, perhaps only one thousandth, one thousandth-one billionth, but in any case, she decided to travel in the sky forever and gently brush all the planets to find the one percent, one thousandth-one billionth of her love.
Later, many stars burned a part of themselves to mourn their romance, forming a meteor shower. Perhaps it should be said that the stars are celebrating Valentine's Day. Whenever a meteor passes by, in fact, it is the stars who are paying for love.
I. Theme of the event
"Heart-to-heart Star Wish" borrows romantic stars to make sincere wishes to continue the fate of past lives with him or her.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: to improve brand awareness and reputation through activities;
Third, the activity time
1 month 23rd-February 20th
Fourth, the venue of the event
XX jewelry selling points in North China
V. Organizer
XX jewelry co., ltd
Sixth, the details of the event
Divided into three parts
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can spend Valentine's Day.
Compose a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share the deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "heart language"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give it to him, give you a blessing, it will come true, because it is the embodiment of love.
Love recommendation: "Heart Sea"
3. Dedicated to single nobles
On the day when the colorful discs are paired, let's put down the burden temporarily and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes.
Love recommendation: "Angel's Kiss"
Activity highlight 1
"Heart-to-heart and star-to-star"
Make a sincere vow to your him (her), let the meteor carry your true feelings and cross every corner of the world. I believe that the dream in your heart will definitely come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of XX jewelry. )
Prop preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
"true declaration collection"
Participants fill in your declaration to him (her) on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your affection to him or her.
(Purpose: To create a space and venue for lovers to vent their feelings, and on the other hand, to improve the brand's popularity and reputation. )
In order to make the award fair: we specially prepared a sealed box and an envelope for those who filled out the declaration. Fill it out, seal it in an envelope, and then put it in the box by the person who fills it in for the judges to select.
Prop preparation: reserve appropriate space on the activity leaflet page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.
In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Activity highlight 3
"shopping is polite"
All customers who shop on February 14 will be given small gifts. (flowers)
Activity highlight 4
You can also design and process your's exclusive diamond jewelry in our major selling points for you. It must be interesting!
However, you must remember to order it in advance before you can present a unique diamond jewelry for your person on Valentine's Day.
Theme planning scheme of milk tea valentine's day activity article 4 activity name: XXX milk tea shop opening activity
Activity time: 201May/0/0, 10, 12 (tentative).
Venue: Intersection of Bayi Road and Guangba Road
Target audience: the main target 15-25-year-old young people's market student union is the main customer group.
The purpose of the activity: to attract people, increase the number of customers, increase turnover, and accumulate a lot of popularity, which became an instant hit. Activity overview:
Opening promotion is the most important of all promotional activities, because it is only once, and it is the first contact with potential customers. Customers' impressions of the goods, prices and services of the store will affect whether they will come again in the future. Make use of repeated regional intensive promotional activities to make them penetrate into business policies, goods and quality services, and make sure that customers know the existence of new stores.
Activity content: store opening promotion
First, build momentum for opening by decoration
Cause customers' expectation and curiosity, and create momentum for the upcoming opening. Make a conspicuous large-scale ink painting, a temporary advertisement, and the content is the image promotion of the soon-to-be-opened thumb milk tea shop. Or pull a banner that says: How many days before the opening of XXX milk tea shop, which will arouse customers' expectation and curiosity and create momentum for the upcoming opening.
Second, use the weekend to create momentum for the opening.
To satisfy customers' herd mentality, Friday and Saturday are the best time to start business. These two days in a week are the two days when people have the most consumption demand, and they are also the time when people flow the most. Customers have herd mentality and like places where there are many people.
Third, use leaflets to create momentum for opening.
Attract customers into the store with preferential promotion scheme. The contents of the promotional leaflet for XXX milk tea activities include: measures to reward customers for opening the store, courtesy when entering the store, credit card for praise, store address and contact number. Two dispatchers, dressed in overalls and drapes, printed the name of the store on the drapes and distributed leaflets at the nearby streets or campus gates with heavy traffic. Words: When the new store opens, please come to the store to taste it.
Fourth, promote the opening of the business by promotion (optional)
1, 20% discount on the opening day, buy one and get one free during the three-day special opening period (9: 00-10: 00,12: 00-13: 00,17: 00-/
2. On the opening day, any customer who enters the store to buy milk tea can get a small gift by taking pictures of the store name, interior decoration and leaflets and sharing them with friends. (Only one copy per person, leave your name and mobile phone number)
3. On the opening day, customers who come into the store to buy milk tea 10 yuan or above can get a credit card for free, and after spending one credit card at a time, they can get a cup of milk tea for free if they collect ten credits. 4. On the opening day, customers who come into the store to buy milk tea can have a free scratch, and the scratch content includes: offset consumption in 0.5 yuan, offset consumption 1 yuan. (Maximum consumption 1 yuan, only one can be used at a time)
Fifth, build momentum for opening by the atmosphere.
1, put up POPs, put up posters and product pictures in the store, arrange tables and utensils for tasting in front of the door or in the store, and send out leaflets in front of the door.
2. Play dynamic music on the opening day, the host will publicize the preferential activities on the opening day, and select the auspicious time to cut the ribbon;
3. The door of the store is decorated with white and purple balloon arches, and the opening flower baskets are placed on both sides of the door.
Expected effect of the activity:
On the opening day, give consumers a good opening gift and expand their influence, and the turnover can directly exceed 2000 yuan. In the future, with the brand influence brought by the opening promotion activities, the performance can be stabilized at a considerable amount.
Materials needed on the day of the event: balloon arch opening basket, red satin audio, microphone host's gift, praise score card, and a picture.
The theme planning scheme of milk tea Valentine's Day activity Article 5 "Getting off to a good start" is particularly important for a new store! A successful opening activity will greatly shorten the market introduction cycle of a new brand, and play a very important role in expanding brand awareness and enhancing market share.
Analysis of milk tea market;
1, the milk tea market has a large capacity, but the current market competition is becoming more and more fierce;
2. The price of milk tea is still the main factor affecting sales, but it is not the decisive factor;
3. Consumers' recognition of brands is getting higher and higher, such as coco, a little bit;
4. Although tea shops pay attention to the promotion of the store image, the internal brand culture is lacking; 5. The marketing method is single, and it relies too much on the third-party sales platform;
6. There is a serious gap between community and fan construction, which leads to low brand loyalty of consumers.
Xx milk tea, a tea shop that focuses on the concept of constellation.
Product positioning: 12-25 yuan's mid-range price is the main product category: milk tea+coffee (added later)
Target group: surrounding office buildings and community consumers (since office workers are the main target, it is suggested to put some fashion magazines and books in the store, and the tea shop will become an ideal place for their leisure time. For example, there is a coffee shop on the17th floor of the office building where our company is located. Because of its elegant environment and rich culture, it is often the best choice for our leisure and business negotiations.
In order to achieve a blockbuster effect in the opening activities in the middle and late April, we must carry out various preparatory work in several aspects: the first stage: pre-publicity (about 10 days before opening)
1, set up "xx milk tea" WeChat group. In the early stage, some people I knew in the office building were first recruited into the group, and then the scale of the WeChat group was expanded by using red packets or other forms, so as to reach 300+ before opening. Before the opening, use the group to speculate on the opening information.
2. Pre-store 20 yuan, send a 55-degree cup with a value of 198 yuan, and then send a cash voucher to 20 yuan (we just helped a tea shop make it)
Similar promotion has achieved good results. 55-degree cup Taobao price 198 yuan, Alibaba price 7 yuan, pre-existing breakthrough 180 people).
3. Forward to the circle of friends and send a beautiful gift.
The second stage: event promotion (2-5 days before opening)
1, material promotion. Print the opening information and the QR code of the store on the mouse pad and send it to the office staff in the office building.
2. WeChat promotion. Release the activity information/friends circle through the enterprise WeChat group and the owner WeChat group that have settled in the office building.
3. 1 yuan grabs milk tea. Start the business in the WeChat group in advance, for example, send 100 red envelopes in the WeChat group, and those who grab the red envelopes can go to the store to buy milk tea of 1 yuan (of course, it is necessary to start the business in the group in the early stage, and the red envelopes should be sent in the morning of the opening day, which is more timely).
Stage III: Opening activities (opening period)
Preferential Rules1:29 yuan Premium Card
(1) Designate 4 cups of tea
(2) Send a beautiful gift worth 29 yuan.
(3) You can participate in consumption points (see store announcement for details).
Preferential rule 2: the second cup is half price or 1 yuan.
Preferential Rule 3: Scan the code to pay attention to the QR code and send 5 yuan vouchers (you can use them next time).
The detailed rules of the activity are formulated according to the dynamics of peers and the characteristics of local consumption, so I don't need to repeat them.
The fourth stage: fan interaction
Regular interactive activities are held, such as the member's day on 10 every month, WeChat prize-winning quiz, etc., to promote strong relations with fans.
The theme planning scheme of milk tea Valentine's Day activity 6 1. Business strategy
(1) raw materials, the quality of raw materials is strictly controlled, and the original natural resources are selected to ensure the authentic and authentic taste; Grasping the proper proportion of milk, tea and water is precisely the solution to the problem of material selection and ratio.
(2) Wide range of products: bubble tea has various tastes, including coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, Yuanyang milk tea, lemon milk tea and many other series, which cater to everyone's tastes and are very popular. In addition, besides milk tea, there are also fruit juice sales.
(3) The market is positioned as a cheap, instant milk tea drink.
(4) Price In terms of price strategy, the price of products is lower than or equal to the price of peers, and it is in a passive state, and pricing follows closely the same industry.
(5) The channels are mostly franchised stores. Moreover, the joining of tea shops has always appeared in the form of chain operation. The main channel model is: head office-franchise stores-consumers.
(6) Consumers are close to the target consumer groups. Because the target consumers of tea shops are mostly college students, their stores are mostly located near major colleges and universities, and they have won more popularity by taking advantage of the close ties between colleges and universities and word of mouth.
Marketing mix strategy
Product strategy: positioning in fashion, health and leisure drinks.
Price strategy: combine the pricing of competitors and the production cost of their own products to formulate corresponding prices.
Distribution strategy: store sales are the mainstay.
Promotion strategy: Take corresponding promotion activities according to the specific sales situation and festivals.
Second, the promotion strategy:
Improve the promotion efforts and strengthen the contact between target customers and enterprises. Milk tea shop should be caught.
It is a good opportunity to live in the milk tea market with a wide space and profit, rapidly expand the service scope, enhance the market share, grow from small to large, and finally firmly occupy the school milk tea market. The action plan designed to achieve this goal is:
1, try your best to improve service quality and service attitude.
2. Constantly strengthen publicity for students, and enhance students' customer loyalty to tea shops.
3. Constantly innovate, improve and increase varieties of milk tea to meet the needs of students.
4. All rivers run into the sea. Add a suggestion book in the store. Students can put forward or write their opinions or suggestions directly.
5, timely launch promotion strategy.
(1) Promotion information is open and networked. College students are the target customers of tea shops. In view of young people's habit of surfing the Internet frequently, an information communication platform for colleges and universities is established by using information network technology. On this platform, a forum area is provided for students to put forward opinions and suggestions on the products and services of enterprises and distribute the latest promotional information on the network platform in time.
(2) personnel promotion.
When necessary, you can distribute promotional leaflets near colleges and universities, which is the most direct means of publicity.
(3) Improve the loyalty of key consumers and focus on cultivating consumers' satisfaction. Establish franchise stores and implement integral promotion. Points promotion generally sets prizes with average value. Consumers can get a cup of milk tea by purchasing or participating in an activity for many times to increase points to get prizes or accumulating a certain score.
(4) Providing commercial sponsorship. Participate in the sponsorship of large-scale activities of the school to develop the main target market of the beverage market and improve its popularity in the target market. Such as sponsoring the school sports meeting, sponsoring a public relations speech contest, etc.
(5) discount. Give customers some discounts regularly, so that consumers' desire to buy can be stimulated to the greatest extent. For example, give some price discounts during the golden week of May 1 and November;
(6) Advertising promotion
A. newspapers and campus magazines. Put advertisements in the weekly newspapers and magazines of schools. Advantages: large amount of information, easy to carry, save and high reading rate. Its introduction focuses on "popularization"-making readers
I also learned something after reading it.
B. leaflets. Print leaflets in schools and roadsides to improve brand awareness.
C. When providing commercial sponsorship, indicate the name of the store on the banner.
D. Adding Xuan Xiao Cup to the storefront to taste milk tea free of charge can not only make it convenient for students to taste and understand the taste, but also make students leave a good impression, thus playing the role of publicity and indirect promotion in the crowd, which can be described as killing two birds with one stone.
Theme planning scheme of milk tea Valentine's Day activity 7 I. Operation mode
Forms of technical cooperation. Considering that we are a high-end and milk tea specialty store, it is suggested that the partners choose the location in high-end office buildings, CBD business districts, high-tech parks, internet cafes, stations, cinemas, docks or other places with market gaps; Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product (milk tea beans, tea) distribution.
Investment and entrepreneurship scheme of milk tea shop
Second, products and services
1, product and service description
Sell milk tea, fruit juice, drinks, desserts and other commodities, and provide excellent environment and services for guests, so that consumers can show a taste, experience a culture and place their emotions here, and milk tea can join a good place for leisure and couples to get together.
These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement the tourist advantages of the owners of investment places.
2. Competition comparison
The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality all have considerable advantages.
3. Resources and technology
Tea shop is an industry that requires scale and grade, and it is also an industry that requires strict products and services. Consumers must care about the full embodiment of their consumption value. To achieve this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get sufficient resources, advanced equipment and technology, on the other hand, they also avoid many business risks.
Investment and entrepreneurship scheme of milk tea shop
Third, the market analysis
1, market demand
(1) Stable old customer resources.
(2) Office buildings and hotel customers.
(3) shopping and entertainment places.
(4) Mature residential areas
(5) Foreign companies and many IT enterprises, advertising companies and other emerging industries in this region.
(6) If there are many schools in this area, the faculty and students' couples are also potential customers.
Investment and entrepreneurship scheme of milk tea shop
2. Industry development trend
(1) The milk tea consumption market has developed rapidly and has become a major trend of urban consumption, and the pre-market cultivation has ended. According to a survey in 12 inland cities, 32% urban residents drink milk tea. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin where the proportion of people who have drunk instant milk tea (fragrant and fluttering) is over 30% in the past year.
2) The consumption grade of milk tea is getting higher and higher, and the charm of culture is the charm of the market. Simple instant milk tea is far from meeting the requirements. Consumers begin to know the brand and style of milk tea and know how to enjoy the fun brought by milk tea.
(3) Education level, family monthly income are related to the frequency of drinking milk tea. It means that milk tea, a beverage imported from the West, is a lifestyle symbolizing the dominant class in Chinese mainland.
3. Competition analysis
(1) indirect competition with strong brand stores.
At present, coco can drink tea in every big city, and Happy Lemon, also from Taiwan Province, and Honey-preserved milk tea from Hangzhou are equally divided.
(2) Direct competitors. For example, Taiwan Province coco milk tea, Shanghai Happy Lemon, and Hangzhou Honey-made fresh drinks are all small in scale and have certain characteristics.
(3) Marketing planning
Make use of the brand and resource advantages of franchise stores to quickly establish advantages and stabilize old customers.
Investment and entrepreneurship scheme of milk tea shop
IV. Promotion Plan
(1) advertising
For residents in high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be sent to car owners in the parking lot of nearby shopping places, and the leaflets can also be made into coupons.
(2) Event marketing
When the time is ripe, you can also hold an essay activity with the theme of "milk tea and life".
(3) service marketing
① Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss X in public, they will feel very respected.
② Personalized service.
Putting some promotional materials on the table, which are about the knowledge and stories of milk tea, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.