Many friends were confused before they entered the business. Is this industry good, how much to invest, whether to join or do it yourself, and how to choose the location?

Although the threshold of this industry is low, it is not easy to operate. If you are not good at interpersonal relationships, you will never leave your mobile phone novels and games every day, and your mentality is lazy and sloppy. I advise you to stop here.

People often ask how much it costs to open a supermarket with a square meter. Whoever answers this question is only a rough idea, because the rent in each place is different, the transfer fee is different, the rent delivery method is different, the decoration is different, and the positioning is different. I said a standard one. It takes15-200,000 to open a 50-square-meter convenience store in a second-and third-tier city, and 100-square-meter convenience store needs 200,000-300,000. As for the multi-purpose convenience store, it can be opened in a place with low rent, such as a garage and utility room in a large residential area or suburban countryside. The house doesn't need to be renovated, and even the cash register system monitors the anti-theft system.

Nowadays, there are more and more convenience store supermarket chain enterprises. Whether it is better to join them or to establish their own brands is a matter of opinion. A considerable number of chain enterprises have to charge joining fees, security deposits, management fees, delivery fees, etc., which are similar to Meiyijia Convenience Store, Tianfu Convenience Store and Yizhan Convenience Store. The company has warehouses, distribution and POS cash register systems to facilitate store management. Some convenience stores, such as franchise chain Company's warehouse, don't deliver goods, so they have to charge these fees. The only advantage of joining them is that you don't need to worry about anything in the early stage. The disadvantage is that you need to invest 30-50% more. Not counting the distribution and decoration, just the joining fee and management fee deposit are about100000. Before the store opens, you have to spend about100000, and the management fee is fixed to be paid every month.

Some friends may scoff at what I said, saying that suppliers who open supermarkets will distribute goods for free, and they don't have to invest any money, etc. I tell your friends that nothing is so good, and you have to invest every penny in the early stage.

Step 2: Site Selection

It is said that the success of a store depends on the choice of lots, which is true. Nowadays, people, especially young people, are bothered to walk a few more steps, even if you are a little cheaper than others. Since it is a convenience store (small supermarket), you should make a fuss about how to provide convenience. First of all, your location should be convenient. How can you choose the most convenient location? Let me summarize a few for your reference. Not all the lots are as accurate as I said, but there are various factors.

Five-star lots: schools, railway stations and docks, large enterprises and institutions, large office buildings, hospitals, farmers' markets, and large residential areas can only be operated exclusively. These lots can only be obtained by relationships, so once they are stationed, they have a bright future.

Four-star location: the main traffic points of prosperous commercial streets, the entrances of large and medium-sized residential quarters, the traffic intersections near dense office buildings, the main locations of dense dining and entertainment, the main intersections near colleges and universities, and the conspicuous locations near the station docks and cinemas with large traffic.

Three-star location: large-scale driving school examination room, many restaurants and entertainments nearby, main intersections of small and medium-sized communities, three-way intersections of T-shaped intersections of major traffic intersections, bus stops of multiple lines, conspicuous positions of bustling commercial streets, etc.

Generally, the per capita monthly income in a region is 2,000 yuan, so the per capita consumption in convenience stores and small supermarkets is 4-6 yuan, and the per capita consumption in areas dominated by the elderly is less than that in 2 yuan. Therefore, when evaluating the population that can radiate effectively in a certain location, we should find out the main population structure of the region and then the population. Some people will ask, how do we know how many people there are, for example, in a certain district, you can first Baidu the total number of households in the real estate. Then, we can also observe the occupancy rate of the community by asking the actual occupancy population of the property. Generally, all the houses where we live are decorated, and air-conditioned curtains are installed on the balcony to dry clothes, so how many people can open a store? Generally speaking, it is suitable to open one for every 1000 permanent population 120 square meter, and the rent does not exceed 6,000 yuan per month.

Supplement: 1: When evaluating the monthly turnover, you can do it if the turnover of two days is greater than the monthly rent, and give it up immediately if the turnover of two days is less than the monthly rent.

2. Don't choose the area with dense convenience stores and supermarkets. The competition is too fierce. You are a novice. How can you beat them?

3. It is not recommended to do the facade: the facade steps are too high (customers don't want to climb more), the door head is too narrow (it feels like a small grocery store, which is not attractive), there is a large barrier at the door (it is not easy to be found), although it is in a conspicuous position, it takes several rounds to reach the position (it is not convenient enough, and the supplier will be too troublesome to load the goods often, which will lead to your frequent out of stock), the door is a fence, and the sewage ditch (customers will be disgusted when they smell the bad smell).

4. Don't think that you don't need to choose a good location. As long as the price is cheaper, you can still do business. It's all wet. Think about it, if you can afford it, others can afford it. In the end, you will die first in the vicious competition of price war.

5. Once there are many competitors, but you really want to join the competition, then you must occupy a favorable position, and don't crowd into others. If there is a large space, you should be the biggest one, so as to be competitive. The so-called big fish eat small fish.

6: Sometimes I can't help myself. You may be the first one in the region. When the business is good, competitors keep joining, so that your market is constantly divided. If you are at a disadvantage because of the later changes in regional planning, you can change the signboard and format into a wholesale supermarket with sufficient funds, which may bring you back to life.

Step 3: Sign the facade lease contract.

The location is promising, and the next step is to talk to the landlord about signing the rent contract. There is no uniform standard in the market, so how to determine the rent contract is basically how to talk about it between you and the landlord. I will briefly summarize it here. Generally, the lease period is 3-5 years, and some landlords will let you sign it year by year, while some rent contracts remain unchanged and some increase in percentage every year. There are three ways to pay the rent: one for one, one for three, one for half a year or one for 1 three. What I usually talk about is one for three, with a maximum deposit of 2,000 yuan. The contract must indicate that the transfer is allowed.

What should I pay attention to when transferring to another store?

1: Ask about the possibility of demolition in this area.

2. Find out if there is any possibility of setting up a hypermarket here in the near future.

3. How is the landlord's character?

4. Is it possible to raise the rent substantially in the near future?

What should I pay attention to if I transfer to a supermarket convenience store that someone else is running?

1: observe the flow of people in each period.

2. Observe the flow of people moving the line.

3. Observe whether the goods in the store are full and clean, and whether the date has expired. If the goods are messy, the surface is covered with dust, and there are many expired goods, it means that business is poor.

4. The actual utilization rate of checkout counters set up in medium and large supermarkets is less than half, indicating that business is not good.

5. To transfer other people's stores, we must approve the actual owner of the facade and re-sign a new contract with the landlord with the landlord's consent.

6. The copy of the ID card given to the landlord must indicate that this copy is only used for facade leasing, and it is invalid to copy it again to prevent it from being used by criminals.

Add the above: when signing the contract, the landlord must be asked to give 15-30 days to decorate.

Step 4: Layout decoration equipment

How to layout is a headache for novices. The layout of regular convenience stores and supermarkets is combined with the size of decoration and equipment. First of all, in the layout, you should first locate the main business categories. Generally, the commodities in supermarkets and convenience stores include tobacco and alcohol, beverages, non-staple food (biscuits, snacks, cooked food, prepared food, tonics, etc.), fresh food (vegetables, fruits, aquatic products and seafood, fresh meat products, bean products, flour products, cooked marinated vegetables, pickles, frozen food, etc.), grain and oil, condiments, and daily necessities.

Layout: Generally, the checkout counter of convenience stores in small supermarkets is located on the left of the entrance. If it is located on the right of the entrance due to structural and dynamic reasons, precious commodities are placed behind and next to the checkout counter, and beverage display cabinets and yogurt display cabinets are placed near the door opposite to the checkout counter. Small commodities are easy to be stolen and difficult to be found by customers, so small commodities are generally placed around the checkout counter, mainly non-staple foods in the front entrance area, and daily necessities are placed behind, and the related commodities should be connected together. It's convenient for customers to buy in a chain. If it's the facade of a commercial street or a convenience store near restaurants and entertainment, it's enough to make at most 3-5 shelves for daily necessities, with at least 0.9- 1.2 m for the main passage, and at least 0.6 m for some areas due to the conflict between area and equipment size. The shelf size of Nakajima should be 1.4 m-1.6.

Decoration: Economical decoration, with 600*600 vitrified brick as the common color, generally choose beige or dark color, orange or pink as the ideal wall, iron gray or blue on the ceiling, and a fluorescent lamp for every 4 square meters. When decorating, be sure to keep good electrical outlets in all areas. It is best to install 2 doors, one tempered glass door, several locks up and down, and a rolling shutter door in front, which can play an anti-theft role. Standard and luxury decoration depends on your imagination, mainly the design of the ceiling and the overall design of the store. There is no standard for this. Some people can decorate the luxury facade with the least money, depending on your creativity.

Convenience store equipment: cash register 1 set, bar code scale 1 set, bar code machine+price tag dual-purpose machine 1 set, beverage display cabinet 1-2 (provided by beverage suppliers), yogurt display cabinet, ice cream horizontal cabinet, frozen food horizontal cabinet, tobacco and alcohol cabinet, cashier.

I want to talk about shelves here. At present, most of the shelves in chain supermarkets and convenience stores are brown and iron gray. If they are decorated with distinctive features, they will be very classy. The size and length of the shelves are 0.9 meters and 1.2 meters. When designing the layout, they can be allocated according to the actual area. For example, if a wall is 4.52 meters, you can order 3 sections 1.2 meters+/kloc-0. The width of the wall shelves is 0.45-0.55m, and the height is 2m-2.2m. Generally, the shelves in Nakajima are double-sided, with the length of 0.9 and 1.2m, the width of 0.8-0.9m and the height of1.2-1.4-/kloc-.

If you want to do other supporting services, you can also add some equipment: rocking car, copier, fax, free boiling water machine, sausage roaster, microwave oven for free heating, battery car charger and so on.

Correction: Generally, the checkout counter of convenience stores in small supermarkets is set on the right side of the entrance, but it can be set on the left side of the entrance for structural and moving reasons.

Step 5: Apply for business invitation and recruitment

Investment recruitment, equipment procurement and certification can be carried out at the same time during the renovation. Before the renovation, put a banner at the door, such as "A supermarket convenience store is about to move in, so please look forward to it", which can avoid the neighboring peers from moving in one after another, and also let the suppliers or salesmen of various manufacturers know that you are opening a supermarket, and they will take the initiative to contact them at home. At this time, you should do a good job in collecting information, instead of talking about cooperation with them immediately, waiting for more and comparing more, suppliers are all providing door-to-door goods. Who is more advantageous in price, who is more considerate in after-sales service, and who is more advantageous in checkout method? It may be difficult for you to ask the supplier to make a monthly statement for you in the early stage. Take your time. We are ready to pay cash, so we must ask the supplier to give us the most favorable price and after-sales service. In the end, there are still some goods that have no suppliers to come to the door for the time being, but they can be bought in the nearest wholesale market or wholesale department.

Recruitment can refer to the actual situation and local wage level.

When purchasing equipment, we must calculate the decoration time. Don't wait for all the equipment to come back. The decoration is not ready yet, and it will be difficult to do sanitation in the future, which will also affect the activity space of the decoration master.

Certificate:

1: business license and food circulation permit (industrial and commercial office)

2. Tobacco Monopoly License (Regional Tobacco Bureau)

3. Tax Registration Certificate (Regional State Taxation Bureau) If you do more units, you must apply for this certificate, and you can apply for an invoice after handling it. Now small supermarkets and convenience stores basically do not collect taxes.

4. Some areas may require you to apply for liquor sales license and salt sales license.

Before you apply for a business license, you should apply for a health certificate. The health certificate is at the local disease prevention and control center in 70 yuan. Other pre-preparation materials for handling documents can be consulted by relevant departments.

Supplement: Before purchasing, we should know about the market, how others decorate it, how it is laid out, and what they are selling. So we don't cooperate with all suppliers. When we don't know what goods are good to sell, we should choose more varieties and less quantity.

Step 6: Display, pricing and equipment debugging.

In fact, exhibition is an art, and my wife does better than me in displaying this piece. Let me briefly summarize a few essentials. Whether it is a 2-meter-high wall shelf or a Nakajima 1.4- 1.6 double-sided shelf, it is generally necessary to set up 6 floors (when ordering the shelf, you must order more layers, 1 floor for the original 5 floors of the wall shelf, 2 floors for the original 4 floors of the double-sided shelf, and 2 floors for the original 4 floors at the end), and cooked food. Then display them together with the same specifications and brands. If there are not many varieties of goods, they can be listed as three sides, and if there are many varieties, they can be listed as 1-2 sides. The space between the shelves 1 m-1.4 m is a golden position, so it is necessary to display high-profit goods, and the related goods should be connected. For example, instant noodles and sausages can be used to connect the non-staple food area and the grain, oil and condiment area.

Pricing is also a key link. In addition to the reference price given by suppliers, we also need to know about the market. What prices are generally sold outside? We sell sensitive goods at the same price or less. Many friends ask me what sensitive goods are, such as Master Kong's braised beef noodles in barrels, and others sell 3.5 yuan, so you can't surpass 3.5 yuan. In short, the goods of big brands are sensitive goods, and the goods with opaque market prices are basically department stores, such as buckets, basins, towels, toothbrushes, sockets, umbrellas and bedding. Try to take the whole number when pricing, such as 0.5 yuan or whole yuan, and don't order anything like 3.2 yuan, 2.7 yuan and 3.6 yuan. You should know that supermarkets and convenience stores cost a lot of change. If it's inconvenient for you to change change money, you have to be busy changing it everywhere every day, so we should have enough change before opening.

Equipment debugging, there is nothing to say about this. The merchant who sold the machine to you will teach you how to operate it. One thing to pay attention to is that you must do a good job of bundling the goods when you file the goods, otherwise it will be very troublesome to take stock in the future.

The last thing that many novices forget is that they forget to buy shopping bags when they start business. If you are busy in the early stage, you should buy some general shopping bags first. If you want to be formal, you can design your own storefront and LOGO printed on the shopping bags.

Step 7: Promote the opening.

Do you want to do publicity before the store opens? I've been studying this problem. From my experience, it's necessary to do publicity for the opening of community stores in areas like office buildings, hospitals, schools, enterprises and institutions, stations, docks, restaurants and entertainment areas. So how to do business promotion can be described as varied. There was a lottery for discounted gifts before, but it still worked in previous years. It seems that the effect is not obvious in these two years. When the new store opened this year, all the others were discounted at the settlement price except tobacco, grain, oil and milk, and dozens of pieces of mineral water were won from suppliers, and then some were posted by themselves. Every customer who came into the store for shopping three days before the opening gave 1 bottle of mineral water or 1 egg, and the effect was still quite good. Of course, three days before the opening of the business, we should distribute the advertising leaflets, not too many, and print 2000 copies is enough.

Ok, everything is ready, and we will start business immediately. On the opening day, besides setting off some firecrackers, if we can start business without affecting traffic and the rest of the surrounding residents, please ask the waist drum team or rap group or set up an arch in front of the door to play some music, and pick up the microphone from time to time to introduce the opening content.