Otamatsuri Sake, known as the Lafite of sake and the Moutai of Japan, is particularly unique in the sake market: not the most expensive, not the lowest in production, but the highest in popularity, and wildly sought after to the point of being hard to find. Including, the top model: Otter Festival Mashi-no-Sen Junmai Daiginjo. Flagship model: Otter Festival Futatsukiri Sansho Junmaidaiginjo. High-end model: Otomatsuri 3-cut 9-minute Junmai Daiginjo. Classic: Otomatsuri 50 Junmai Daiginjo. Sparkling Sake: Otomatsuri 50 Junmai Daiginjo Sparkling Sake, etc.

In order to understand the current otatsuri, it is necessary to mention the decline of Asahi Fuji.

Asahi Brewery, the brewery that produces Otter Matsuri, first produced a brand of sake called Asahi Fuji to sell traditional sake, but unfortunately, the name was too popular, and at that time, the entire sake industry was facing a transformation and upgrading, so sales were naturally difficult to say the least.

In 1984, at the age of 34, Hiroshi Sakurai, the father of Otter Matsuri, took over the family business from his father and decided to end the production of the family's traditional brand, Asahi Fuji.

Officially born President Hiroshi Sakurai thought that since traditional sake was not selling, it was time to think differently.

It just so happened that one day, he drank daiginjo produced by another sake brewery and was amazed by the quality. He resolved to focus on young people and develop the highest quality daiginjo.

For most sake breweries, ginjyosu is mainly for high-end consumers who are looking for quality, and who want to drink slowly. Traditional sake are not very good asahi brewery, to do high-quality Daiginjo, this is suicide.

Sakurai, who has a unique vision, does not think so, most of the young people do not know about wine, and they are pursuing the new trend, do not like the traditional sake, like something new and innovative, then we will create one for them.