Budweiser itself is a well-known brand, but well-known brands are not always profit brands, not necessarily in all markets can be hot, there is a regional consumer differences here.
My suggestion is: first of all, change the consumer's brand awareness, because Budweiser beer in your local area can be said to be a newborn brand, many consumers on the original brand has a path of dependence and purchasing inertia, to change this inertia and dependence, can not be cut and dried, but the road is far away from knowing the horse power.
How else can we know the horse power from a distance?
Position Budweiser as a young, full of youthful vigor, held or sponsored Budweiser Music Festival, Budweiser Street Dance Competition, Budweiser Skateboarding Competition, Budweiser Reality Show, Budweiser Passionate Food Festival, Budweiser Barbecue Music Festival and other PR marketing to enhance the Budweiser brand taste and influence, limited-time recharge, rush, spike, group, full of gifts and so on. Promotional tools with the help of a variety of online platforms to start, promotional activities to be combined with offline merchants, merchants promotional materials to the store at the same time, and give merchants reasonable sales incentives, so that merchants are more willing to take the initiative to push the recommended Budweiser beer.
Goods alone rely on the promotion of merchants is more passive, but also rely solely on the pull of consumers is also more passive, if the user's active cognitive, and then by the business push, that goods volume is not a problem, as long as the product quality is stable, sincere service, competitors do not start unfair competition, Budweiser beer should be in 6 months to have a bigger upturn, into the market development of the rapid growth period.
There is a second set of market planning program:
Spread the goods, and then send their own people to buy back or consumption, to the merchant to form the fact of marketing, the product out of stock merchants will be the first initiative to replenish the goods, and then repeat the first auxiliary marketing process, the merchant will be the second initiative to replenish the goods, the first two marketing support and backing, the merchant will boldly rest assured that the recommendation of your brand.