Some of the trademarks of place names + products have been called off one after another, and such product models have attracted a lot of attention, and in the future it is believed that there will be more perfect laws to play a role in maintaining them.

The use of place names combined with the product as a trademark is a means of business eye-catching, in the right to defend the rights of the owner to properly assess the scope of protection of the trademark, and the current market effect of a comprehensive consideration.

I. "Easy town Hu spicy soup" and "Tongguan meat sandwich" are facing the problem of trademark defense

Following the trademark of "Easy town Hu spicy soup", "Tongguan meat sandwich" is a trademark of the Chinese government, and the trademark of "Tongguan meat sandwich" is a trademark of the Chinese government, and the trademark of "Tongguan meat sandwich" is a trademark of the Chinese government. "The "Tongguan Meat Buns" association said that all the stores that have used the trademark "Tongguan Meat Buns" are infringing on their rights, and that they have to unite all of them. They have to pay 2,400 RMB per year to enter the association and carry out unified operation and management, or else they will be complained. Many netizens said "Tongguan meat burger" this trademark rights event and the previous "free town of Hu spicy soup" event is very similar, should be stopped.

2. Trademark maintenance is protected by law, but the market is affected by the wide range of rights defense

In these two trademark rights defense incidents, many people do not understand where the boundary of trademark protection is, it is undeniable that both "Easy Town" and "Tongguan Meat Bun" are registered. It is undeniable that both "Easy Town" and "Tongguan Meat Bun" are registered and therefore protected by the law. No matter what the nature of the trademark, as long as it is legal to have trademark rights will be protected by the relevant rights. But this large-scale rights defense behavior, so that many merchants overnight removal of the signboard event to the market operation has brought a very in the impact, and the brand reputation to cause some damage.

Third, the future of the name plus the product this way there is no possibility of protection

Now many businesses to geographical indications as a special trademark, this situation is more common, can borrow the name of the place to improve the fame of their products. This is the advantage of place names plus products, but also a double-edged sword, may constitute an infringement of the behavior. However, behind the intellectual property rights should also be more consideration of the people and store's point of view, how to optimize this work there is still a long way to go.

Summary

Merchants in the take trademark, must be more to carry out inquiries about their products or services have been registered as a land in the logo trademark, only then can we avoid generating infringement behavior. Collective trademarks and we usually see ordinary trademarks are different, involving in place in the rational information this behavior must be handled with caution, if you are not sure how to do, you can consult with professionals to prevent the trouble of being litigated.