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Why do some people have a cover on the WeChat red envelope?
This happens because these people get this privilege through application and subscription.

The cover of WeChat red envelopes is mainly for enterprise users, allowing them to customize the cover for their own red envelopes to enhance brand communication and user interaction. For individual users, if they have a video number and have completed personal authentication, they can also apply for a customized red envelope set. The main function of WeChat red envelope cover is to enhance brand awareness and user interaction rate, and make the red envelope more personalized.

Custom cover can include brand abbreviation, brand logo, cover style and cover story, which can increase brand exposure and awareness when presented to users. At the same time, customizing the cover of red envelopes can also increase users' interest and freshness, and improve users' willingness to receive and share red envelopes.

For individual users, if they have a video number and have completed personal authentication, they can also show their personality and style by applying for a customized red envelope cover. Individual users can design their own cover styles, upload their own pictures or videos to make covers.