1. Oreo’s parent-child time

Oreo has a creative advertisement about “twisting the parent-child moment” which is very interesting. This advertisement also won the Silver Award for Social Media Marketing in 2013. In order to strengthen the emotional connection between its products and "parent-child" and "happy" feelings, Oreo has created a series of childlike advertisements. Let's take a look.

The snowman sorbet you had when you were a child. When you see this picture, does it remind you of the sweet taste?

The carousel is simply a representative of girls’ childhood memories.

They protected us when we were children, now we care for them.

Father's love is always as silent as a distant mountain.

This series of creative advertisements follows Oreo's consistent "interesting" route, giving viewers a warm and interesting feeling through an innocent and childlike approach. Many people said that when they saw such an Oreo advertisement, on the one hand, they thought of their own childhood, which aroused strong emotions. On the other hand, they immediately wanted to buy a box of Oreos and eat them.

2. Momo said, just live like this

“Don’t talk to strangers, don’t do new things, continue to live a normal life, be timid, don’t be curious, just play, you will leave. It's better to take risks far away. Some things are just good to think about. There's no need to change. It's better to stay in a familiar place. It's better to stay at home, listen to the same music, see the same people, repeat the same topics, think about things, and don't live too much. Dream more, be practical, don't try anything, just live like this. ."

Say something ironic. The copy itself should guide the target group - the current young people born in the 80s and 90s to try newer, more fun and interesting ways of socializing. The portrait of the target group can be said to be particularly accurate. The values ??advocated by this set of copywriting aroused heated discussions on the Internet at the time, which also invisibly helped the Momo brand to better communicate.

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)